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World Athletics agrees master licensee deal with Cube Partnership

The men's 60m takes place during the 2021 World Athletics Indoor Tour meet in Madrid (by David Ramos/Getty Images).

World Athletics has appointed sports retail and merchandise company Cube Partnership as the official master licensee for the federation and its World Athletics Series events until the end of 2025.

The deal will see the company manufacture, distribute and sell licensed products for the global athletics body, as well as showcase athletic apparel from official sponsor Asics.

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