World Athletics
EOC president slams World Athletics’ Olympic prize money move as ‘discriminatory’
World Athletics’ plans to award prize money for gold medalists at the Olympic Games have been described as “discriminatory” by Spyros Capralos, president of the European Olympic Committees.
New $10m athletics event gives hosts commercial ‘skin in the game’
The new World Athletics Ultimate Championship, a biennial event that currently sits outside the federation’s existing rights agreements, will give organisers “more skin in the game” in terms of inventory, according to the body’s president Sebastian Coe.
Zeekr ramps up European hires alongside Diamond League deal
Chinese electric car brand Zeekr is looking to fill major marketing and brand positions in Europe as it backs an awareness drive that includes sponsorship of the Diamond League
World Athletics defends Olympics prize money as ASOIF weighs in
World Athletics has stood firm on its decision to remunerate gold medallists at the Olympic Games in the wake of strong criticism from rival international federations, the latest coming today (Friday)…
Coe under fire from federation presidents for Olympic prize money announcement
World Athletics and its president Sebastian Coe is facing criticism from fellow international federations for the way it handled last week's announcement that it will be ringfencing a share of its Olympic revenues to reward gold medal winners at the forthcoming Games in Paris.
Coe: Olympic prize money is ‘the right thing to do’
World Athletics has taken the unprecedented step of ringfencing a share of its Olympic revenues to reward gold medal winners at the Games
London targeted for 2029 World Athletics Championships bid
UK Sport and UK Athletics are drawing up a plan to bid for the 2029 World Athletics Championships, with London being eyed as the host city.
MMS, PC Plus Group to sell World Athletics rights in sub-Saharan Africa
The Marketing & Media Solutions agency and PC Plus Group have secured media rights in sub-Saharan Africa for all World Athletics Series events from 2024 to 2029 in a deal with Eurovision Sport.
Morinaga makes six Japanese sponsors for Tokyo World Athletics Championships
World Athletics has named the nutritional supplements and snacks company Morinaga as the sixth Japanese sponsor of the World Athletics Championships to be held in Tokyo in 2025.
Coe: World Athletics holding talks with global investment funds
Investment conversations that continue to be held by World Athletics are with global players and are being sparked by ongoing revamps to the sport to maintain its audience engagement, according to Sebastian…
Beijing lands 2027 World Athletics Championships as Rome bid pulled
The World Athletics Council has selected Beijing to host the 2027 World Athletics Championships
Dentsu adds another Japanese sponsor to World Athletics roster in Sony
World Athletics today announced electronics giant Sony as a new sponsor on a three-year term, the latest in a string of Japanese brands supporting the governing body.
World Athletics appoints Budapest 2023 chief to ‘dial up’ competition innovation
World Athletics has today (Monday) appointed Marton Gyulai as its director of competition and events, fresh off the back of the official helping to deliver a widely acclaimed 2023 World Athletics Championships in Budapest.
Deloitte takes on World Athletics multi-year global sponsorship
World Athletics has announced a new global sponsorship deal with UK management consulting firm Deloitte on the eve of the 2023 world championships in Budapest.
Coe facing biggest hurdle in final term as World Athletics president
Sebastian Coe has been re-elected president of World Athletics, the sport's governing body, for a third and final term and despite his time in office having been dominated by reform and displays of strong…
NTN becomes latest Japanese sponsor for World Athletics and Dentsu
World Athletics has signed manufacturing company NTN as another main sponsor from the Japanese market
World Athletics to introduce ‘short track’ product to grow indoor events
World Athletics has announced plans to create a new ‘short track’ product to replace the current ‘indoor’ term, which is used to describe events and performances that are set on a 200m track and traditi…
Peru loses another event as Lima ‘withdraws’ as World Athletics U20s host
Peru has lost its latest sporting event, with World Athletics announcing that Lima has withdrawn as host city of its 2024 U20 Championships citing “circumstances beyond its control”.