World Athletics
Features
De Vos seduced by Oregon’s sport-centric model for World Athletics Championships
Former UK Athletics chief executive Niels de Vos talks about his new role as executive director for the Oregon 2022 World Athletics Championships, and explains how the event is trying to pioneer a more cost-efficient and athlete-centric hosting model.
How the Covid lockdown is redrawing international federations’ content strategies
Without live events, international federations are being forced to innovate with their fan engagement strategies. Adam Nelson reports.
Patching-up with athletes, proving health benefits to hosts – what 2020 holds for World Athletics CEO Jon Ridgeon
World Athletics faces many challenges in increasing the exposure and awareness of the sport beyond its traditionally affluent participant base. Chief executive John Ridgeon tells Kelvin Tan what their gameplan for 2020 is, and why Asia matters.
Infront strengthens World Athletics ties with Indoor Tour international rights
The Infront agency has agreed an exclusive three-year deal to sell international media rights to the World Athletics Indoor Tour
Nanjing’s World Athletics Indoor Championships shifted to 2023
World Athletics has today (Thursday) postponed its World Indoor Championships in Nanjing for a second time due to remaining “significant uncertainty” concerning the Covid-19 pandemic in the early part of …
Sky Italia lands rights to World Athletics’ Continental Tour
Pay-television broadcaster Sky Italia has agreed a rights deal for the 2021 edition of World Athletics’ Continental Tour series.
Sky Italia will show all 11 Gold stages of the tour next year.
World Athletics offers hope of Russian return
World Athletics has spelt out a pathway for the return of the suspended Russian Athletics Federation (RusAF) to the international fold, following five years of exile due to the country’s state-sponsored d…