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WRC adds TW Steel to top tier of sponsorship portfolio
The FIA World Rally Championship (WRC) has signed up watchmaker TW Steel as a sponsor
BKT Tires, OK Tire named World Men’s Curling Championship title sponsors
Tyre manufacturer BKT Tires and Canada-based tyre retailer OK Tire have been named as the joint title sponsor of this year’s World Men’s Curling Championship, which will take place in Calgary in the Can…
Serie A opts for private negotiations with international rights bidders
Italian football’s Lega Serie A has decided to enter into private negotiations with bidders for its international rights from 2021-22 to 2023-24.
Extreme E turns to Al Kamel Systems for TV graphics, data and timekeeping
Extreme E has agreed a deal for Al Kamel Systems, the Madrid-based supplier of graphics, data processes and timekeeping to the motor sports industry, to support its broadcast with timekeeping, TV graphic…
Formula 1 Esports Series breaks viewing records
Last year’s Covid-19-disrupted F1 season led to a record number of fans tuning in to the F1 virtual action for their racing fix.
A total of 11.4
Papandrea announces IWF presidency bid with vow to end ‘toxic culture’
Ursula Papandrea has announced that she intends to run to become the next president of the International Weightlifting Federation, just three months after she was ousted as the organisation’s interim l…
Adidas takes further step into gaming sector with G2 Esports
Esports organisation G2 Esports has signed an agreement with global sportswear manufacturer Adidas
Study: 49% of 2020 World Championships, multi-sports games cancelled
Just under half of all major World Championships and multi-sport games that were scheduled to take place in 2020 were cancelled as a result of the Covid-19 pandemic, according to a new event hosting study
Infront boosts cycling portfolio with Flanders Classics, Amstel Gold Race rights
The Infront agency has bolstered its road cycling portfolio in a long-term deal for international broadcast rights to both the Tour of Flanders and the Netherlands’ Amstel Gold Race.
Frederick “Freddy” Starr | Achieving peak brain performance for athletes
Neuroscientist Frederick "Freddy" Starr explores how remote neurofeedback will transform competition for top athletes, redefine how training happens, and create new business opportunities for numerous entities in the athlete performance ecosystem
McLaren F1 driver Norris carves path for young, entrepreneurial athletes with gaming brand
Following his successes streaming sim-racing during lockdown, McLaren F1 driver Lando Norris felt compelled to set up an esports team. But a conversation with gaming content company, Veloce Esports, persuaded him to set up a content collective instead. Callum McCarthy reports.
UniqFEED considers strategic partnerships to demonstrate virtual advertising solutions
Virtual advertising is heading into a critical phase in its development. SportBusiness speaks to Professional Sports Capital chief executive and founder Jamie Cunningham, who, whilst on secondment at uniqFEED, outlines what the sector has to offer in the future.
Terrence Burns | Rethinking the global event narrative
Olympic and global sports marketing veteran Terrence Burns explains his role in Doha's successful bid for the 2030 Asian Games and predicts the impact of the Covid pandemic on city bidding strategies
Former Octagon executive Ehrenkranz to lead Allied Sports’ international growth
Sponsorship industry executive Jeff Ehrenkranz has joined the US-based agency Allied Sports to lead its international expansion
Legends looks to raise as much as $500m
Borrowing aimed at weathering impact from ongoing Covid-19 pandemic
Extreme E forced into latest launch delay
Extreme E has again been forced to delay its inaugural event amid the challenges being placed on global motorsport by Covid-19, with the electric off-road racing series stating its Desert X Prix in Saudi…
Round-Up: Extreme E delayed, Saigon FC’s Japanese sponsor windfall, CSL clubs renamed, and more
The new Extreme E off-road all-electric series has pushed back its opening race in Saudi Arabia from March to April due to the Covid-19 pandemic - CNA/Reuters
Sportradar signs long-term AFC data and video rights deal
Data and digital media firm Sportradar has announced an eight-year, global data and video rights deal with the Asian Football Confederation, covering the 2021-28 period
Fifa launches music initiative with Universal Music Group
Football’s world governing body has launched 'Fifa Sound', a fan engagement initiative combining music and football created in partnership with global music company Universal Music Group.
Ekstraklasa looks to boost international distribution in Content Arena tie-up
The Polish Ekstraklasa has made its international broadcast rights in selected markets available on Content Arena, the online media rights trading platform, as its seeks to boost its worldwide distribution
Eleven restructures leadership, incorporates MyCujoo trio following acquisition
Eleven, the Aser Ventures-owned subscription broadcaster, has restructured and expanded its leadership roles, incorporating a number of members who joined the business after its acquisition of streaming…
Atlético Madrid extends Fanatics merchandise deal until 2025
Spanish LaLiga side Atlético de Madrid has announced an extension to its e-commerce and manufacturing deal with sports merchandising giant Fanatics that will take the agreement up to 2025.
Orsen, UICC launch World Cancer Day Solidarity Challenge on Zwift
Sports marketing agency Orsen has joined forces with the Union for International Cancer Control (UICC) and online cycling platform Zwift for the World Cancer Day Solidarity Challenge
PTO commissions Noah Media Group for long-form documentary
The Professional Triathletes Organisation (PTO), the not-for-profit entity that represents the body of professional triathletes, has commissioned the UK-based production company Noah Media Group to create…
Pro14 signs up Loch Lomond Whiskies as sponsor
Rugby union competition Pro14 Rugby has signed up whisky distillery Loch Lomond Whiskies as its latest sponsor
IBF eyes digital innovation with Spark Compass tie-up
The International Bowling Federation, the recently rebranded global governing body for the sport of tenpin, ninepin and para bowling, has engaged US mobile communications platform Spark Compass to revamp…
V-Zug sponsors World Curling Championships in Infront-brokered deal
Swiss white goods company V-Zug has been named the official main sponsor of the next three World Curling Championships outside of Canada.
Sixth Street acquiring majority control of Legends
Global investment firm buys into premium experiences company
Formula 1 revamps 2021 calendar, Spanish GP secures place
Formula 1 has today (Tuesday) issued a revised calendar for its 2021 season, with the season-opening Australian Grand Prix postponed and the Chinese GP temporarily withdrawn, while the Spanish GP has secured…
OneFootball recruits TI Media’s Parkinson to entertainment role
Digital media company OneFootball has appointed Denise Parkinson to the new role of global entertainment director
KIN Partners promotes O’Sullivan to business strategy director
London-based sport and entertainment agency KIN Partners has promoted Tess O’Sullivan, its head of commercial partnerships, to the newly-created role of business strategy director.
DAZN opts for co-CEOs as Entain’s Segev to join Rushton
Shay Segev, chief executive of international sports betting and gaming group Entain, has been recruited by DAZN Group, the global sports subscription service and media company, as its co-chief executive
Round-Up: World Athletics seeks event hosts, negative public poll for Tokyo Olympics, India to play in Brisbane, and more
World Athletics launched a bidding process for host cities for the 2025 World Athletics Championships, and the World Athletics Road Running Championships and World Athletics Relays, both in 2023 - World…
Formula E launches new esports competition
The Formula E electric car-racing series has launched a new esports competition, which will begin later this month and culminate in a grand final event in March
Arthofer to depart F1 at end of January
Frank Arthofer is stepping down as Formula 1’s director of digital and licensing after four years in the role.
World Rugby advised to increase female representation on boards
An independent governance review of World Rugby has recommended the body raise female representation on its boards to at least 40 per cent
World Rugby appoints LiveWire to social media role, adds Godson to broadcast team
LiveWire Sport, the UK-based digital content agency, has been appointed in a two-year agreement with World Rugby to lead the international rugby union governing body’s social channel management and paid m…