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Sponsorship & Marketing Motor Racing

The FIA World Rally Championship (WRC) has signed up watchmaker TW Steel as a sponsor
Sponsorship & Marketing Curling

Tyre manufacturer BKT Tires and Canada-based tyre retailer OK Tire have been named as the joint title sponsor of this year’s World Men’s Curling Championship, which will take place in Calgary in the Can…
Media Football

Italian football’s Lega Serie A has decided to enter into private negotiations with bidders for its international rights from 2021-22 to 2023-24.
Media Motorsport

Extreme E has agreed a deal for Al Kamel Systems, the Madrid-based supplier of graphics, data processes and timekeeping to the motor sports industry, to support its broadcast with timekeeping, TV graphic…
Media Motorsport

Last year’s Covid-19-disrupted F1 season led to a record number of fans tuning in to the F1 virtual action for their racing fix. A total of 11.4
Governance Weightlifting

Ursula Papandrea has announced that she intends to run to become the next president of the International Weightlifting Federation, just three months after she was ousted as the organisation’s interim l…
Sponsorship & Marketing Esports

Esports organisation G2 Esports has signed an agreement with global sportswear manufacturer Adidas
Events Multi-Sport

Just under half of all major World Championships and multi-sport games that were scheduled to take place in 2020 were cancelled as a result of the Covid-19 pandemic, according to a new event hosting study
Media Road Cycling

The Infront agency has bolstered its road cycling portfolio in a long-term deal for international broadcast rights to both the Tour of Flanders and the Netherlands’ Amstel Gold Race.

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Technology

Neuroscientist Frederick "Freddy" Starr explores how remote neurofeedback will transform competition for top athletes, redefine how training happens, and create new business opportunities for numerous entities in the athlete performance ecosystem
Esports
Esports

Following his successes streaming sim-racing during lockdown, McLaren F1 driver Lando Norris felt compelled to set up an esports team. But a conversation with gaming content company, Veloce Esports, persuaded him to set up a content collective instead. Callum McCarthy reports.
Multi-Sport
Technology

Virtual advertising is heading into a critical phase in its development. SportBusiness speaks to Professional Sports Capital chief executive and founder Jamie Cunningham, who, whilst on secondment at uniqFEED, outlines what the sector has to offer in the future.
Events

Olympic and global sports marketing veteran Terrence Burns explains his role in Doha's successful bid for the 2030 Asian Games and predicts the impact of the Covid pandemic on city bidding strategies
Industry Moves Multi-Sport

Sponsorship industry executive Jeff Ehrenkranz has joined the US-based agency Allied Sports to lead its international expansion
Finance & Law Multi-Sport

Borrowing aimed at weathering impact from ongoing Covid-19 pandemic
Events Motorsport

Extreme E has again been forced to delay its inaugural event amid the challenges being placed on global motorsport by Covid-19, with the electric off-road racing series stating its Desert X Prix in Saudi…
Events Multi-Sport

The new Extreme E off-road all-electric series has pushed back its opening race in Saudi Arabia from March to April due to the Covid-19 pandemic - CNA/Reuters
Media Football

Data and digital media firm Sportradar has announced an eight-year, global data and video rights deal with the Asian Football Confederation, covering the 2021-28 period
Marketing Football

Football’s world governing body has launched 'Fifa Sound', a fan engagement initiative combining music and football created in partnership with global music company Universal Music Group.
Media Football

The Polish Ekstraklasa has made its international broadcast rights in selected markets available on Content Arena, the online media rights trading platform, as its seeks to boost its worldwide distribution
Industry Moves Multi-Sport

Eleven, the Aser Ventures-owned subscription broadcaster, has restructured and expanded its leadership roles, incorporating a number of members who joined the business after its acquisition of streaming…
Licensing & Merchandising Multi-Sport

Spanish LaLiga side Atlético de Madrid has announced an extension to its e-commerce and manufacturing deal with sports merchandising giant Fanatics that will take the agreement up to 2025.
Events Cycling

Sports marketing agency Orsen has joined forces with the Union for International Cancer Control (UICC) and online cycling platform Zwift for the World Cancer Day Solidarity Challenge
Media Triathlon

The Professional Triathletes Organisation (PTO), the not-for-profit entity that represents the body of professional triathletes, has commissioned the UK-based production company Noah Media Group to create…
Sponsorship & Marketing Rugby Union

Rugby union competition Pro14 Rugby has signed up whisky distillery Loch Lomond Whiskies as its latest sponsor
Media Bowling

The International Bowling Federation, the recently rebranded global governing body for the sport of tenpin, ninepin and para bowling, has engaged US mobile communications platform Spark Compass to revamp…
Sponsorship & Marketing Winter Sports

Swiss white goods company V-Zug has been named the official main sponsor of the next three World Curling Championships outside of Canada.
Finance & Law Multi-Sport

Global investment firm buys into premium experiences company
Events Motor Racing

Formula 1 has today (Tuesday) issued a revised calendar for its 2021 season, with the season-opening Australian Grand Prix postponed and the Chinese GP temporarily withdrawn, while the Spanish GP has secured…
Industry Moves Football

Digital media company OneFootball has appointed Denise Parkinson to the new role of global entertainment director
Industry Moves Multi-Sport

London-based sport and entertainment agency KIN Partners has promoted Tess O’Sullivan, its head of commercial partnerships, to the newly-created role of business strategy director.
Industry Moves Multi-Sport

Shay Segev, chief executive of international sports betting and gaming group Entain, has been recruited by DAZN Group, the global sports subscription service and media company, as its co-chief executive
Events Multi-Sport

World Athletics launched a bidding process for host cities for the 2025 World Athletics Championships, and the World Athletics Road Running Championships and World Athletics Relays, both in 2023 - World…
Esports Motorsport

The Formula E electric car-racing series has launched a new esports competition, which will begin later this month and culminate in a grand final event in March
Industry Moves Motorsport

Frank Arthofer is stepping down as Formula 1’s director of digital and licensing after four years in the role.
Governance Rugby Union

An independent governance review of World Rugby has recommended the body raise female representation on its boards to at least 40 per cent
Fan Engagement Rugby Union

LiveWire Sport, the UK-based digital content agency, has been appointed in a two-year agreement with World Rugby to lead the international rugby union governing body’s social channel management and paid m…