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ESL Gaming renewal positions esports among Monster Energy’s top-dollar sponsorships

(Photo by Brian Lawdermilk/Getty Images)

Monster Energy’s deal with esports events organiser ESL Gaming last month immediately becomes one of the biggest in the energy drink brand’s sponsorship portfolio.

According to SportBusiness sources, the three-year deal, from 2022 to 2024, is valued in the high seven-figures in dollars per year.

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