Global
Webike extends with Discovery Sports Events for EWC series
Japanese online motorcycle parts outlet Webike has extended as an Official Series Partner of the FIM Endurance World Championship (EWC)
YuppTV expands IPL footprint with extended deal
Streaming platform YuppTV has again extended its rights deal for T20 cricket competition the Indian Premier League
Fiba to expand Women’s World Cup
The International Basketball Federation (Fiba) has approved the expansion of its Women’s World Cup to 16 teams, from the 2026 edition onwards.
UCI unveils hosts for inaugural Gravel World Series
The International Cycling Union (UCI) has unveiled the destinations for the inaugural Gravel World Series as it looks to replicate the success of its mass participation Gran Fondo World Series on unsealed…
WWE, Fanatics strike wide-ranging merchandising pact
Long-term deal covers wide range of physical, digital categories
BeIN to show Premier Padel tour in 37 markets
Pay-television broadcaster beIN Sports will show the inaugural edition of the Premier Padel tour across 37 countries including Australia, France, New Zealand, Singapore and Turkey
ISL postpones season four, citing ‘force majeure’ situation
The International Swimming League has postponed its fourth season to 2023, citing a force majeure situation and financial pressures owing to the ongoing conflict in Ukraine
QatarEnergy fills final Fifa Partner position
QatarEnergy has filled the final global sponsorship position on offer from world football’s governing body by becoming a top-tier Fifa Partner ahead of the World Cup 2022 in Qatar.
Mitesh Mehta on the growth of NBC Sports Next
In this week’s episode podcast co-hosts Eric Fisher and Chris Russo interview Mitesh Mehta, senior vice president of betting, gaming, and strategic sports for NBC Sports Next, the network’s technology and innovation division. Fisher and Russo also discuss the still-increasing presence of the cryptocurrency industry in sports sponsorship, New York City’s decision to exempt pro athletes from a Covid-19 vaccine mandate, an accelerating march into United States college sports by data companies such as Genius Sports and Sportradar, and Nike’s recent earnings report that was quickly followed up by a renewed relationship with the estate of the late Kobe Bryant.
Sports Matters Academy | Data Matters
Careers and education-focused discussion on the use of data in the sports industry, with expert insight from Nielsen.
Nissan to pivot from global deals to more ‘strategic partnerships’ says sponsorship head
Nissan is likely to pivot away from striking global sponsorship deals to focus instead on more ‘strategic partnerships’ according to Owen Hughes, head of global sponsorship for the car manufacturer.
OFX extends backing of Super League Triathlon
International money transfer company OFX has renewed its sponsorship of Super League Triathlon.
OFX becomes the official currency and foreign exchange partner of SLT as part of the deal
Pixellot CEO says Genius distribution deal will lower rights-holder production costs
Streaming distribution deal covers 100 sports competitions
Israeli firm targeting Genius clients with automated production tech
Pixellot favours large-volume deals to train AI cameras
Lizzie Isherwood | F1, the US and new tech, a match made in heaven
Lizzie Isherwood, senior account director, communications, at CSM Sport & Entertainment, explains Formula 1's increasing prominence in the US and the opportunity for tech-focused brands to enter the sport.
Barcelona to swap Unicef for UNHCR at end of season
The FC Barcelona Foundation has signed an agreement with the United Nations High Commissioner for Refugees (UNHCR), which will become the club's primary charitable partner from the end of this season
Nike reunites with Kobe Bryant estate
After split nearly a year ago, parties strike new long-term contract
ONE Championship extends Tumi sponsorship
Asian mixed martial arts promotion ONE Championship has extended its partnership with luggage brand Tumi, agreeing a new, multi-year deal.
Tumi will be ONE's 'official premium luggage partner'
Coupe de France international broadcast and betting rights on the market
The French Football Federation has initiated an invitation to tender process for the international broadcast and betting video rights to the Coupe de France, SportBusiness understands