Global

Japanese online motorcycle parts outlet Webike has extended as an Official Series Partner of the FIM Endurance World Championship (EWC)

Streaming platform YuppTV has again extended its rights deal for T20 cricket competition the Indian Premier League

The International Basketball Federation (Fiba) has approved the expansion of its Women’s World Cup to 16 teams, from the 2026 edition onwards.

The International Cycling Union (UCI) has unveiled the destinations for the inaugural Gravel World Series as it looks to replicate the success of its mass participation Gran Fondo World Series on unsealed…

Long-term deal covers wide range of physical, digital categories

Pay-television broadcaster beIN Sports will show the inaugural edition of the Premier Padel tour across 37 countries including Australia, France, New Zealand, Singapore and Turkey

The International Swimming League has postponed its fourth season to 2023, citing a force majeure situation and financial pressures owing to the ongoing conflict in Ukraine

QatarEnergy has filled the final global sponsorship position on offer from world football’s governing body by becoming a top-tier Fifa Partner ahead of the World Cup 2022 in Qatar.

In this week’s episode podcast co-hosts Eric Fisher and Chris Russo interview Mitesh Mehta, senior vice president of betting, gaming, and strategic sports for NBC Sports Next, the network’s technology and innovation division. Fisher and Russo also discuss the still-increasing presence of the cryptocurrency industry in sports sponsorship, New York City’s decision to exempt pro athletes from a Covid-19 vaccine mandate, an accelerating march into United States college sports by data companies such as Genius Sports and Sportradar, and Nike’s recent earnings report that was quickly followed up by a renewed relationship with the estate of the late Kobe Bryant.

Careers and education-focused discussion on the use of data in the sports industry, with expert insight from Nielsen.

Nissan is likely to pivot away from striking global sponsorship deals to focus instead on more ‘strategic partnerships’ according to Owen Hughes, head of global sponsorship for the car manufacturer.

International money transfer company OFX has renewed its sponsorship of Super League Triathlon. OFX becomes the official currency and foreign exchange partner of SLT as part of the deal

Streaming distribution deal covers 100 sports competitions Israeli firm targeting Genius clients with automated production tech Pixellot favours large-volume deals to train AI cameras

Lizzie Isherwood, senior account director, communications, at CSM Sport & Entertainment, explains Formula 1's increasing prominence in the US and the opportunity for tech-focused brands to enter the sport.

The FC Barcelona Foundation has signed an agreement with the United Nations High Commissioner for Refugees (UNHCR), which will become the club's primary charitable partner from the end of this season

After split nearly a year ago, parties strike new long-term contract

Asian mixed martial arts promotion ONE Championship has extended its partnership with luggage brand Tumi, agreeing a new, multi-year deal. Tumi will be ONE's 'official premium luggage partner'

The French Football Federation has initiated an invitation to tender process for the international broadcast and betting video rights to the Coupe de France, SportBusiness understands