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Pixellot CEO says Genius distribution deal will lower rights-holder production costs

(Photo: Pixellot).

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Betting data services company Genius Sports’ exclusive streaming distribution deal with Pixellot will drive down the cost of developing streaming products for lower-tier rights-holders, according to Alon Werber, chief executive of the Israeli automated video firm.

Speaking to SportBusiness at the International Sports Convention in London, Werber said the deal would enable Genius Sports to subsidise some of the production costs of sports rights-holders, potentially in exchange for being granted their official betting data and streaming rights.

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