Marketing
DDMC Fortis rebrands as Football Marketing Asia
DDMC Fortis, the agency with the exclusive mandate to market Asian Football Confederation commercial rights in the 2021-28 period, is rebranding as Football Marketing Asia (FMA)
DDMC Fortis becomes FMA and remains bullish as AFC project enters ‘operational’ phase
Football Marketing Asia CEO Patrick Murphy explains the rebrand of his agency and the change of gear within the business this year, and provides a progress report on its Asian Football Confederation project.
SLC seeks agency partner for Lankan Premier League
Sri Lanka Cricket is considering running its Lankan Premier League T20 tournament in August and September
“It’s like having a Summer Olympics” | Orlando prepares for the arrival of NBA and MLS
Florida city ready to capitalize on its position as the epicenter of professional sports in the US this summer to rejuvenate its tourism industry and secure major sporting events. Bob Williams reports
CHL signs off on five-year Infront deal as exchange rate hits profits
The Champions Hockey League, the European club ice hockey competition, has signed off on its new long-term contract with the Infront agency
Italy’s Reset Group launches sports division focused on image rights
Italian agency Reset Group has launched a new division dedicated to sports marketing
Charles Schwab ready to seize its moment in spotlight as PGA Tour makes return
Multi-national financial services company will gain huge reach as the title sponsor of the first event back on the PGA Tour in the wake of the Covid-19 pandemic, writes Bob Williams
Asian e-commerce live streams attract early-mover sports properties
Ecommerce live streams are a growing phenomenon in online retail in Asia, and sports businesses are starting to dip their toes in the water.
Toronto NWHL expansion team unveils name, logo, and colors
The National Women's Hockey League expansion team in Toronto has been officially branded the Toronto Six
Dentsu Aegis Network’s MKTG reinforces esports division
Dentsu is to extend its reach in esports, establishing its own division through its subsidiary MKTG, part of the Dentsu Aegis Network, the Japanese conglomerate’s media and digital marketing communications a…
IMG expands esports licensing footprint in exclusive Ubisoft deal
IMG has been selected as the first exclusive licensing agency for Ubisoft-developed video game franchises Assassin’s Creed and Tom Clancy’s Rainbow Six Siege in Europe and Asia.
Endeavor finalises $260m loan amid cost-cutting drive
Endeavor, the US-based sports and entertainment group whose assets include the IMG agency and Ultimate Fighting Championship (UFC), has finalised a $260m (€240.3
Infront retains German Ice Hockey Federation business to 2024
The Infront agency has renewed its long-running commercial agreement with the German Ice Hockey Federation (DEB) and will continue to represent the exclusive sponsorship and media rights, along with the…
Reddentes Sports signs Thai shuttler
Singapore-based sports marketing agency Reddentes Sports has agreed its first athlete management deal, with Thai badminton player Pornpawee Chochuwong
Schramm Marketing Group’s Eli loses battle with Covid-19 virus
Rafael Eli, a partner and chief operating officer at Schramm Marketing Group, the New York-based sponsorship and events agency involved in sports, has died after contracting the Covid-19 virus
MiLB creates “At Home Opener” to mark its planned Opening Day
Affiliated minors plans daylong interactive campaign
Protocol opens new chapter with Triton Poker deal
The Protocol Sports Marketing agency has signed an exclusive worldwide media-rights distribution agreement with Triton Poker, organiser of the Triton Poker Super High Roller Series
Endeavor lays off 250 staff with more cuts to come
Endeavor, the talent agency and sports and entertainment group that owns sports marketing agency IMG, has laid off around 250 staff as the sports and film industries continue to be on shut down amid the…