The Champions Hockey League, the European club ice hockey competition, has signed off on its new long-term contract with the Infront agency
Our latest on Covid-19
Former Synergy trio launch ‘The Space Between’ agency
A new London-based sports and entertainment marketing agency called ‘The Space Between’ has been launched by former leading figures at two well-known sponsorship agencies.
All four NFL Divisional playoff games to have fan attendance
League, teams seek delicate balance between pandemic and fan engagement
SRG SSR retains FIS, IIHF and World Curling rights in deal with Infront
Swiss public-service broadcaster SRG SSR has extended its deal with the Infront agency for rights to key International Ski Federation (FIS), International Ice Hockey Federation and World Curling Federation events.
Infront retains IIHF business in deal worth over CHF500m
The Infront agency has signed a 10-year extension to its media and sponsorship rights sales agreement with the International Ice Hockey Federation
Infront agrees IIHF Worlds archive deal with virtual sports betting firm
London-based virtual sports video developer Highlight Games has signed a deal with the Infront agency for the use of archive footage from the IIHF World Championship
NHL signs cross-marketing and promotional deal with Green Day
Collaboration includes live appearances, use of band's music in various broadcast show intros, league content