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MiLB creates “At Home Opener” to mark its planned Opening Day

Minor League Baseball has created a daylong interactive set of online activities to commemorate its scheduled 2020 Opening Day of April 9, which has been postponed due to the ongoing Covid-19 pandemic. 

All taking place at a specially created website at MiLB/AtHomeOpener, the planned initiatives include video streams of notable games from last year, apparel giveaways, features with team executives and mascots, community spotlights, kids’ activities, corporate partner spotlights, and a virtual fireworks show, among others.

The effort, running from 10 am. to 9 p.m., Eastern Time, will be broken up in to nine sections to resemble a nine-inning baseball game.

Individual MiLB teams will also participate in the national-level promotional effort through their individual digital and social media channels.

The #MiLBAtHomeOpener, as it is being called, seeking to promote fans staying home to help stem the virus outbreak, as well as celebrate what would have been the start of the affiliated minors’ new season. MiLB, like all other major US sports properties, is on indefinite hiatus due to the public health crisis.

“MiLB teams have always been there for their fans and communities, and today is no different,” said David Wright, MiLB chief marketing and commercial officer. “The MiLB At Home Opener celebration will bring the fun of MiLB to millions of fans in their homes and create an experience like no other before it.”

The effort resembles the “Opening Day At Home” campaign Major League Baseball conducted last month based on celebrated archival games.

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