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Reddentes Sports signs Thai shuttler

Thailand's Pornpawee Chochuwong. (Photo by CHALINEE THIRASUPA/AFP via Getty Images)

Singapore-based sports marketing agency Reddentes Sports has agreed its first athlete management deal, with Thai badminton player Pornpawee Chochuwong.

Reddentes will manage Pornpawee’s global image and sponsorship rights for two years, from April 2020 to March 2022.

The 22-year-old Pornpawee is ranked number 13 in the world, and is aiming to represent Thailand at the Tokyo Olympics next year. She won the Barcelona Spain Masters in February and was a quarter-finalist at the All England Open in March.

Commenting on her deal with Reddentes, Pornpawee said: “It has been a very successful year on the court so far and I am very pleased to have joined the Reddentes Sports family as their first athlete representative. However, the world has a bigger fight on our hands against Covid-19. While we do our part as individuals around the world to win this virus battle, I am keeping myself fit and ready to go when I can return to the sport I love.”

Yip Ren Kai, managing director of Reddentes Sports said: “As a former athlete, I know the importance of image and professionalism, especially in the modern game. Reddentes Sports has always had a dream of getting involved in athlete management and bringing Pornpawee to the family as our first star signing shows our intent to compete with the best.”

Reddentes Sports is led by Ren Kai and Mark Chew, also a managing director. Both are former executives at the MP & Silva agency. Reddentes has been involved in the sports media rights business in Southeast Asia, and more recently has moved into esports, where its work includes a partnership with Team Flash and distributing media rights for the League of Legends Pacific Championship Series, run by games publisher Riot Games.