While a 'typical' fan doesn't exist, most of the audiences today have a growing digital appetite, crave personal experience, counter conventional beliefs, and want to be engaged on their terms

One of the major misconceptions about women’s sport is that it is essentially men’s sport played by women. Wh

Sport's ability to capture the attention of younger generations is a matter of existential importance to rights-holders, marketers, media companies and all other parts of the industry ecosystem

Genius Sports’ head of sales for fan engagement, Judd Goldstein, outlines how a growing number of sports rights-holders and federations are optimising engagement and enjoying quantifiable benefits through t…

The final module of the Sports Matters Academy series features two discussions, with seven experts, on the metaverse and the Web3 revolution

An expert panel assesses the potential for growth in athletics in Southeast Asia, as Singapore bids to host the World Championships in 2025.

Two leading professionals explain the work of sports lawyers, in the penultimate session from educational content series Sports Matters Academy

Localising sports media content to reach diverse markets is an important challenge for an increasing number of sports rights-holders and broadcasters.

A replay of a SportBusiness webinar from last month explores how emerging social tools can help cut marketing costs for sportsbooks and their partners and drive greater engagement among sports bettors.

In the latest two episodes of the Sports Matters Academy educational content series, panellists including marketing executives from Unilever, UBS and NBA Asia provide their insights about the sponsorship sector.

Lord Sebastian Coe discusses sports industry leadership with educational content series Sports Matters Academy.

In this video interview, Richard Wise, senior vice president and head of content and channels for IMG Media, says the agency's Sport 24 in-flight and in-ship channel is bouncing back as international travel…

In a replay of an April 14 webinar, we explore the implications of fast-increasing activity by professional athletes in outside business ventures while still actively competing in their respective sports.

In this recording of the third and final webinar in our popular NFT series, we look at some of the more technical aspects of launching an NFT collection. The panel included Jorge Urrutia del Pozo from Dapper Labs, Flavio Restelli from Blockchain Partner by KPMG and Capital Block's Tim Mangnall.

Careers and education-focused discussion on the use of data in the sports industry, with expert insight from Nielsen.

Careers and education-focused discussion on the sports marketing business, with speakers from the NBA, Mobile Premier League, Football Marketing Asia, Mailman and SailGP.

The CEO of the NRL's Melbourne Storm talks commercial innovation, matchday experience, pandemic recovery, and more.

Educational content series Sports Matters Academy breaks down the media rights business, with input from Meta, beIN Sports, FMA, SPOTV, WTT and Eleven.

In this recording of a webinar that took place on February 10, our panel explore how sports organisations can provide safe and respectful platforms for female athletes to demonstrate their sporting talents, as well work with media partners to deliver suitable and optimised portrayals of women’s events.

In this recording of the second webinar in our NFT series, we explain what sports rights-holders need to consider when launching NFTs and how their approach should differ from other sectors

Hajime Shoji, the COO of Japan's domestic rugby union league, explains how the competition has been extensively remodelled to capitalise on a surge of interest in rugby in Japan following the country's hosting of the 2019 World Cup.

Danny Townsend, managing director of Australian Professional Leagues, speaks to SportBusiness about Silver Lake's $100m investment into Australian club football.

In a replay of a December 9 webinar, we explore the impacts of the metaverse, an immersive virtual world that represents the next major phase of internet technology and has profound implications for the sports industry. 

Michel Masquelier, former chairman of IMG Media, talks exclusively to SportBusiness about the lessons learned from 35 years in the industry, the value of private equity investments in sport and why the increasingly sophisticated nature of the sports and entertainment industries is good news for agencies.

In an exclusive video interview filmed at The Square, DAZN’s new production facility outside Milan, Veronica Diquattro, the media company's chief revenue officer Europe, talks to SportBusiness about the platform’s first season as the primary broadcaster of the Italian football league, Serie A, and its wider ambitions.

In this recording of a webinar which ran on November 24, SportBusiness speaks to the experts to understand how sports organisations can structure their NFT offerings to deliver the maximum commercial returns, while also ensuring they don’t alienate their fans.

In this recording of the first ever SportBusiness Legal Clinic, our panel of experts suggest the European Super League project hasn't gone away, discuss the operational challenges of organising major sports events post-pandemic and outline the legal considerations in developing documentaries for platforms like Netflix.

How will sports entities make the most of the opportunity presented with the rapid emergence of social audio platforms? Senior executives from the National Basketball Association, Seven League, and Twitter join us to discuss.

In this recording of the latest webinar from SportBusiness, Murray Barnett, formerly of Formula 1, and Rayde Baez, strategic advisor to Euroleague Basketball, examine the new revenue opportunities in direct-to-consumer streaming services, looking beyond ad- and subscription-funded models to investigate the power of betting, live commerce and more.

Genius Sports chief executive Mark Locke and Second Spectrum chief executive Rajiv Maheswaran speak to SportBusiness US Editor Eric Fisher about their recent $200m (€169.9m) merger.

How does NBCUniversal plan to program and distribute a record-setting 7,000 hours of domestic coverage from the upcoming Tokyo Olympics, and do so in a manner showcasing emerging digital platforms? Rick Cordella, Peacock executive vice president and chief revenue officer, joins us to discuss.

In the latest webinar from SportBusiness, our panel of experts from the Ultimate Fighting Championship, International Hockey Federation, WePlay and Agora discuss the innovations, marketing techniques and pricing strategies that will encourage modern fans to pay for sports content

How is the sports licensing industry adapting to historic changes in the business and creating a more robust and dynamic product mix for fans? Executives from the National Hockey League, Adidas, and OneTeam Partners join us to share their experiences.

How are football clubs in the Apac region connecting with fans, engaging fans with content, growing fanbases and commercialising those fanbases? Executives from Nagoya Grampus in Japan, FC Goa in India and Selangor FC in Malaysia join us to share their experiences

How can sports rights-holders and their commercial partners benefit from user-generated content? To what extent should they allow their IP to be adapted and modified? And how is the UGC landscape shifting with the launch of new social media platforms? In this recording of a webinar that took place on April 15th Kevin McCullagh speaks to a panel of digital experts to find out.