SB24 STREAMING PLATFORM
Webinar | AI-driven highlights: How to deliver sports action that engages a modern-day sports fan
While a 'typical' fan doesn't exist, most of the audiences today have a growing digital appetite, crave personal experience, counter conventional beliefs, and want to be engaged on their terms
Webinar | How women’s sport can embrace the chance to be radical
One of the major misconceptions about women’s sport is that it is essentially men’s sport played by women. Wh
Sports Matters 2022 | How sport must change to engage younger generations
Sport's ability to capture the attention of younger generations is a matter of existential importance to rights-holders, marketers, media companies and all other parts of the industry ecosystem
Gamification in Sport
Genius Sports’ head of sales for fan engagement, Judd Goldstein, outlines how a growing number of sports rights-holders and federations are optimising engagement and enjoying quantifiable benefits through t…
Sports Matters Academy | The Metaverse Matters
The final module of the Sports Matters Academy series features two discussions, with seven experts, on the metaverse and the Web3 revolution
Webinar | The athletics opportunity in Southeast Asia
An expert panel assesses the potential for growth in athletics in Southeast Asia, as Singapore bids to host the World Championships in 2025.
Sports Matters Academy | Legal Matters
Two leading professionals explain the work of sports lawyers, in the penultimate session from educational content series Sports Matters Academy
Webinar | Localising sports content to reach new audiences: the opportunities and the challenges
Localising sports media content to reach diverse markets is an important challenge for an increasing number of sports rights-holders and broadcasters.
Webinar | How social can cut acquisition costs for US sportsbooks
A replay of a SportBusiness webinar from last month explores how emerging social tools can help cut marketing costs for sportsbooks and their partners and drive greater engagement among sports bettors.
Sports Matters Academy | Sponsorship Matters
In the latest two episodes of the Sports Matters Academy educational content series, panellists including marketing executives from Unilever, UBS and NBA Asia provide their insights about the sponsorship sector.
Sports Matters Academy | Leadership Matters
Lord Sebastian Coe discusses sports industry leadership with educational content series Sports Matters Academy.
In-flight rights market less competitive than before, says Sport 24’s Wise
In this video interview, Richard Wise, senior vice president and head of content and channels for IMG Media, says the agency's Sport 24 in-flight and in-ship channel is bouncing back as international travel…
Webinar | Athlete entrepreneurship: Forging new opportunities off the field while still on it
In a replay of an April 14 webinar, we explore the implications of fast-increasing activity by professional athletes in outside business ventures while still actively competing in their respective sports.
Webinar replay | How to choose your NFT technology partners
In this recording of the third and final webinar in our popular NFT series, we look at some of the more technical aspects of launching an NFT collection. The panel included Jorge Urrutia del Pozo from Dapper Labs, Flavio Restelli from Blockchain Partner by KPMG and Capital Block's Tim Mangnall.
Sports Matters Academy | Data Matters
Careers and education-focused discussion on the use of data in the sports industry, with expert insight from Nielsen.
Sports Matters Academy | Marketing Matters
Careers and education-focused discussion on the sports marketing business, with speakers from the NBA, Mobile Premier League, Football Marketing Asia, Mailman and SailGP.
Riding the Storm: How Melbourne’s NRL team is bouncing back after the pandemic
The CEO of the NRL's Melbourne Storm talks commercial innovation, matchday experience, pandemic recovery, and more.
Sports Matters Academy | Know Your Rights
Educational content series Sports Matters Academy breaks down the media rights business, with input from Meta, beIN Sports, FMA, SPOTV, WTT and Eleven.
Webinar | How safeguarding and storytelling can help women’s sport to fulfil its promise
In this recording of a webinar that took place on February 10, our panel explore how sports organisations can provide safe and respectful platforms for female athletes to demonstrate their sporting talents, as well work with media partners to deliver suitable and optimised portrayals of women’s events.
Webinar replay | The key things sports clubs need to consider in an NFT launch
In this recording of the second webinar in our NFT series, we explain what sports rights-holders need to consider when launching NFTs and how their approach should differ from other sectors
Japan Rugby League One takes club game into new era with ‘hybrid’ commercial model
Hajime Shoji, the COO of Japan's domestic rugby union league, explains how the competition has been extensively remodelled to capitalise on a surge of interest in rugby in Japan following the country's hosting of the 2019 World Cup.
Danny Townsend: A-Leagues to leverage new investor Silver Lake’s digital and tech expertise
Danny Townsend, managing director of Australian Professional Leagues, speaks to SportBusiness about Silver Lake's $100m investment into Australian club football.
Webinar replay | What does the metaverse mean for sports?
In a replay of a December 9 webinar, we explore the impacts of the metaverse, an immersive virtual world that represents the next major phase of internet technology and has profound implications for the sports industry.
Masquelier: ‘The more sophisticated the industry becomes, the better it will be for agencies’
Michel Masquelier, former chairman of IMG Media, talks exclusively to SportBusiness about the lessons learned from 35 years in the industry, the value of private equity investments in sport and why the increasingly sophisticated nature of the sports and entertainment industries is good news for agencies.
DAZN’s Diquattro: ‘A physiological adjustment was required in the market’
In an exclusive video interview filmed at The Square, DAZN’s new production facility outside Milan, Veronica Diquattro, the media company's chief revenue officer Europe, talks to SportBusiness about the platform’s first season as the primary broadcaster of the Italian football league, Serie A, and its wider ambitions.
Webinar replay | Understanding NFTs and the value proposition for sport
In this recording of a webinar which ran on November 24, SportBusiness speaks to the experts to understand how sports organisations can structure their NFT offerings to deliver the maximum commercial returns, while also ensuring they don’t alienate their fans.
Legal Clinic replay | Mitigating risk in a post-Covid world
In this recording of the first ever SportBusiness Legal Clinic, our panel of experts suggest the European Super League project hasn't gone away, discuss the operational challenges of organising major sports events post-pandemic and outline the legal considerations in developing documentaries for platforms like Netflix.
Webinar replay | How can sports organizations make the most of social audio?
How will sports entities make the most of the opportunity presented with the rapid emergence of social audio platforms? Senior executives from the National Basketball Association, Seven League, and Twitter join us to discuss.
Webinar replay | Beyond ads and subscriptions: monetising next gen sports streaming services
In this recording of the latest webinar from SportBusiness, Murray Barnett, formerly of Formula 1, and Rayde Baez, strategic advisor to Euroleague Basketball, examine the new revenue opportunities in direct-to-consumer streaming services, looking beyond ad- and subscription-funded models to investigate the power of betting, live commerce and more.
Genius Sports looks to forge new future in expanding sports data market
Genius Sports chief executive Mark Locke and Second Spectrum chief executive Rajiv Maheswaran speak to SportBusiness US Editor Eric Fisher about their recent $200m (€169.9m) merger.
Webinar replay | Unpacking America’s new models for Olympics media distribution
How does NBCUniversal plan to program and distribute a record-setting 7,000 hours of domestic coverage from the upcoming Tokyo Olympics, and do so in a manner showcasing emerging digital platforms? Rick Cordella, Peacock executive vice president and chief revenue officer, joins us to discuss.
Webinar replay | Designing and monetising the next generation of sports streaming services
In the latest webinar from SportBusiness, our panel of experts from the Ultimate Fighting Championship, International Hockey Federation, WePlay and Agora discuss the innovations, marketing techniques and pricing strategies that will encourage modern fans to pay for sports content
Webinar replay | Developing licensing plans for the next generation of fans
How is the sports licensing industry adapting to historic changes in the business and creating a more robust and dynamic product mix for fans? Executives from the National Hockey League, Adidas, and OneTeam Partners join us to share their experiences.
Webinar replay | Fan relationship management in Apac club football
How are football clubs in the Apac region connecting with fans, engaging fans with content, growing fanbases and commercialising those fanbases? Executives from Nagoya Grampus in Japan, FC Goa in India and Selangor FC in Malaysia join us to share their experiences
Webinar replay | Harnessing the power of user-generated content
How can sports rights-holders and their commercial partners benefit from user-generated content? To what extent should they allow their IP to be adapted and modified? And how is the UGC landscape shifting with the launch of new social media platforms? In this recording of a webinar that took place on April 15th Kevin McCullagh speaks to a panel of digital experts to find out.