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Sports Matters Academy | Leadership Matters

The president of World Athletics and non-executive chairman of agency CSM Sport and Entertainment, Lord Sebastian Coe, appeared on Sports Matters Academy last week for a session on leadership within the sports industry.

The discussion covered topics including:

3:05 – Reflections on how the sports industry weathered the pandemic period, including positive outcomes and most surprising moments

12:50 – Biggest challenges for sport today

18:19 – Most significant changes within the industry across his career

23:17 – Specific challenges for World Athletics

28:52 – Communicating the idea that the sports industry can provide serious and credible careers

32:34 – Best and worst careers advice you’ve ever had

36:09 – What’s exciting you about the sports industry


Sports Matters Academy is a free educational content series, produced by industry events organiser Branded, and with SportBusiness acting as one of the main partners. It is aimed at those contemplating a career in the sports industry, or seeking to advance an existing career. Through discussions with experienced industry experts, the content equips viewers with an understanding of important industry sub-sectors and gives insights into how to develop their careers.

Upcoming modules:

  • Sponsorship Matters: Working with Brands – 12 May
  • Player Management – 24 May
  • Legal Matters: Basic Sports and Content Protection Law – 9 June
  • The Metaverse Matters – 23 June

Most recent

In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Brad Griffith, founder and chief executive of mobile-focused ticketing company Gametime. Fisher and Russo also discuss the dramatic move of the University of Southern California and University of California-Los Angeles to the Big Ten Conference, the Big 12 Conference’s hire of new commissioner Brett Yormark, the completion of the revived United States Football League’s first season and new search for additional partners, an investment by US-based Sixth Street into a share of FC Barcelona’s television rights for LaLiga, developing expansion plans for the National Women’s Soccer League, and additional legal turmoil for Major League Baseball’s Tampa Bay Rays.

Two leading professionals explain the work of sports lawyers, in the penultimate session from educational content series Sports Matters Academy

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