HomeSponsorship & MarketingMulti-sportGlobal

Parsons: IPC’s new Para Sport programme will appeal to commercial partners

Andrew Parsons, president of the International Paralympic Committee, outlines the rationale for 'Para Sport', a new grassroots-to-high-performance programme that aims to help National Paralympic Committees (NPCs) and International Federations (IFs) engage more people with disabilities in sport.

You need to have an account to access our content

Find out more about our news, features and services

Already have an account? Sign in here

Related Articles

Multi-sport
Events

Stephen Cannon from the Atlanta Falcons and Scott O'Neil, CEO of the Philadelphia 76ers, were amongst the speakers when SportBusiness asked the questions at the Leaders Sport Business Summit.  

Multi-sport
Governance

Over the last five years, sport’s major governing bodies have integrated human rights into their decision-making processes. But for human rights campaigners, there is a lack of transparency around these processes which makes it impossible to assess how they are being applied, or indeed if they are being adhered to at all. Frank Dunne reports.

Related News

Multi-sport
Sponsorship & Marketing

Reusable cup and container brand Re-uz has been announced as an Official Supporter of the Paris 2024 Olympic and Paralympic Games
Multi-sport
Media

OTT subscription broadcaster DAZN has agreed a deal to showcase Berlin’s 2023 Special Olympics World Games through highlights presented in Germany, Austria and Switzerland.
Multi-sport
Events

The Beijing 2022 Organising Committee for the Olympic and Paralympic Games (BOCOG) recorded a CNY350m (€46m/$50.5m) surplus from its staging of last year’s events, it has been announced.
Multi-sport
Industry Moves

José Perurena has been re-elected as president of the International World Games Association (IWGA) while sambo, the martial art and combat sport, has been added to the programme for the 2025 edition of …

Most recent

Multiple Sports
Finance & Law

Sports rights-holders often have little to no idea about the origin of the money they are accepting from private equity funds, a new 90-page SportBusiness report has found.
Finance & Law

SportBusiness invites you to a Masterclass at Sportel Rendez-Vous Miami on Tuesday, May 9, at 9.50am local time
Football

Generation Z is glued to football content on social platforms and is willing to pay for content, but cultivating their love for the sport will require much greater access and engagement.