Monetising OTT platforms is providing sports rights-holders with a new marketing challenge. Faced with evolving fan appetites, rampant piracy and the abundant availability of free content, streaming services are having to develop new approaches to engage paying audiences.
In this recording of the latest webinar from SportBusiness, our panel of media experts talk about the innovations, marketing techniques and pricing strategies that will get fans paying for sports content.
The panel included:
Jordan Brown, director of content marketing for UFC, the world’s premier mixed martial arts organisation. In this role, Brown is responsible for growing UFC’s OTT service, UFC Fight Pass, through the acquisition of new subscribers on a global scale. Brown also manages creative marketing for UFC’s pay-per-view events, international broadcast tune in, and residential viewing experiences.
Ricky Thussu, commercial director at FIH, the global governing body for hockey, headquartered in Lausanne, Switzerland. He carries the revenue mandate for the federation and has spearheaded its growth through multiple partnerships, complimented by digital transformation built around the pillars of content, gaming, and data. He was instrumental in the roll out of FIH’s Watch Hockey platform, the ‘digital home of hockey’ in late September 2020.
Kenny Ager, client services director at performance-driven sports marketing agency, WePlay, where he oversees the agency’s client services, innovation, delivery team and portfolio of more than 30 leading sports clients. Kenny brings 16 years of experience in integrated sports marketing, media and sponsorship activation with specialist expertise in digital performance marketing and direct-to-consumer campaigns.
Tony Wang, co-founder of video, voice and live interactive streaming company Agora with responsibility for emerging technologies and emerging markets. He has over 15 years’ experience in the technology and start-up space. Tony holds a BS/MS in Computer Science from Purdue and USC.
The panel was sponsored by Agora. To find out more about the company’s services: click here.