Ultimate Fighting Championship (UFC)

Polish commercial and pay-television broadcaster Polsat has extended its exclusive rights to the Ultimate Fighting Championship in a multi-year deal announced today (Monday)

TKO Group Holdings, the Endeavor-owned public company created by the merger of Ultimate Fighting Championship (UFC) and World Wrestling Entertainment (WWE), has reported revenue for the 2023 financial…

Entain-owned betting brand Ladbrokes has agreed a regional sponsorship deal with the Ultimate Fighting Championship (UFC) in Australia and New Zealand.

The Ultimate Fighting Championship (UFC) has announced a multi-year deal with Topps for its trading-card licence, with the Fanatics-owned brand reacquiring the licence from Panini in the latest development…

Viaplay has renewed its Ultimate Fighting Championship rights in its home Nordic markets in a ‘multi-year’ agreement that will bring over 40 live events to the broadcaster each year.

The Ultimate Fighting Championship (UFC) has agreed a five-year contract extension with its rights-holder in India and the Indian subcontinent, media group Sony Pictures Networks India.

Pay-television broadcasters Sportsnet and TVA Sports have regained English-language and French-language rights, respectively, in Canada to the Ultimate Fighting Championship (UFC), while the mixed martial arts promotion has agreed a documentary series deal with US streaming service Roku.

TKO Group, the new Endeavor-owned public company created by the merger of Ultimate Fighting Championship (UFC) and World Wrestling Entertainment (WWE), has announced mixed results in its first quarterly…

The Ultimate Fighting Championship (UFC) has announced today (Wednesday) that Shanghai will host a Fight Night event on December 9, in what will be the mixed martial arts promotion’s first visit to the country since before the onset of the Covid-19 pandemic.

The Ultimate Fighting Championship (UFC) has announced that Bud Light will become its official beer in the United States in a multi-year deal that also extends its partnership with AB InBev on a global…

The battle for mixed martial arts supremacy in Saudi Arabia has begun, with Ultimate Fighting Championship (UFC) set to hold its first event in the kingdom in the first quarter of 2024

The Ultimate Fighting Championship has signed a multi-year deal with 4D Sight to use its virtual advertising technology to place digital sponsorships on the Octagon canvas during select UFC telecasts

Streaming platform Huya will begin showing Ultimate Fighting Championship (UFC) events in China after sublicensing rights to the mixed martial arts promotion from rival streaming service Migu.

The Ultimate Fighting Championship has signed up Betclic, the online gambling and sports betting operation, as its 'Official Betting Partner' in France, Poland and Portugal

The Ultimate Fighting Championship has extended its exclusive media rights deal in Indonesia with streaming platform Mola as part of a new “multi-year” agreement.

Denis Green, head of communications at Mailman Group, charts MMA's long road to success in China and the sport's next steps for growth.

The UFC's senior vice president in Asia, Kevin Chang, needs more local talent to fuel commercial growth in Asia. That's why his promotion is doing the job itself.

The Ultimate Fighting Championship (UFC) will return to Sydney for the first time since 2017 after the New South Wales Government reached a four-year, multi-event agreement with the mixed martial arts…