Ultimate Fighting Championship (UFC)

The Ultimate Fighting Championship (UFC) has signed up group messaging social network app IRL as a new sponsor. The global deal makes IRL the Official Group Messaging and Fan Chat Platform of UFC

The Ultimate Fighting Championship (UFC) has extended its deal with French sportswear brand Venum

The Ultimate Fighting Championship (UFC) has announced a pilot programme with virtual advertising technology provider 4D Sight that will see branding digitally inserted into its broadcasts in Latin America

The Ultimate Fighting Championship mixed martial arts promotion is launching its Fight Pass OTT subscription service in Brazil, with selected events to also be made available on free-to-air television…

The Ultimate Fighting Championship (UFC) has agreed a deal with technology company Amazon to utilise its Merch on Demand platform to offer a new selection of fan gear products

The Ultimate Fighting Championship has agreed a deal for Australian food manufacturer BTNature (BTN) to become the mixed martial arts promotion's official dairy products partner in China

The Ultimate Fighting Championship (UFC) has expanded its association with fantasy sports and sports betting company DraftKings

The Ultimate Fighting Championship expects its event at Singapore Indoor Stadium this weekend to set a gate revenue record for sport at the venue
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The Ultimate Fighting Championship (UFC) mixed martial arts series has signed a marketing deal with global technology brand OnePlus

The Ultimate Fighting Championship (UFC) has announced a new sponsorship deal with Kuala Lumpur-based airline AirAsia ahead of the promotion’s first ever pay-per-view (PPV) event in Southeast Asia next m…

The Ultimate Fighting Championship (UFC) will stage its first ever event in France later this year

The Ultimate Fighting Championship has announced a six-month sponsorship agreement with Drink West, the Sydney-based beer brand founded by UFC fighters Tai Tuivasa and Tyson Pedro, covering Australia

South Korean media group CJ ENM has secured exclusive rights to the Ultimate Fighting Championship in South Korea as part of a “multi-year” agreement with the mixed martial arts promotion.

BT Sport is on the verge of striking a multi-year renewal to continue its coverage of the Ultimate Fighting Championship in the UK and Ireland, warding off interest from DAZN and Sky, SportBusiness understands

The Ultimate Fighting Championship will hold its first ever numbered event in Singapore later this year. UFC 275 will be staged at Singapore Indoor Stadium on June 12

The Ultimate Fighting Championship (UFC) has signed an extension to its global licensing agreement with mouthguard brand Opro

Mobile games platform Skillz has secured a multiyear partnership with the Ultimate Fighting Championship to create UFC-branded competitive mobile games