Ultimate Fighting Championship (UFC)

Latest Features

If you're a broadcaster or sponsor, partnerships with global, A-list combat events are fantastic to have. But if fighters’ identities and abilities don’t resonate with your audience, the properties or events they appear on are almost never A-list enough to warrant the investment.

Greg Pitcher looks at the implications of a deal that will make the T-Mobile Arena in Las Vegas the official home of UFC.

Can MMA retain its edgy appeal and fulfil its ultimate ambition to become an Olympic sport, or is there more work to do to bring the sport into the ‘mainstream’? SportBusiness International investigates.

A successful console video game can act as the perfect social media marketing tool. Owen Evans looked at the UFC (Ultimate Fighting Championship), the rights-holder everyone in the sports industry is talking about, and its new official game project.

Watch our Q&A with Keith Ramsdale, EA’s northern Europe vice-president and general manager, tell all about the new UFC (Ultimate Fighting Championship) console game, after he met SportBusiness International at London's Cafe Royal. 

IMG Arena, the sports betting unit of the IMG agency, has added another high-profile property to the list of sports events to which it distributes live scoring data to by announcing the launch of the UFC…

Mixed martial arts promotion the Ultimate Fighting Championship has welcomed a decision by France’s Ministry of Sports to officially recognise MMA as a sport.

The Ultimate Fighting Championship (UFC), the mixed martial arts promoter, opened a 93,000-square-foot "Performance Institute" for Asian athletes in Jing'An, Shanghai on Thursday

The Ultimate Fighting Championship (UFC) has announced that Shenzhen will host its third event in China on August 31

Features

Dana White, President of the UFC, tells SportBusiness International why his sport will succeed: "Two guys who start punching each other in the face. That doesn’t need to be explained to anybody in any language."

Barry Wilner looks at how MGM Resorts International’s proposed multi-purpose arena in Las Vegas will herald a new area for Sin City’s sports scene.