WePlay

Latest Features

Barney Francis, the former managing director of the UK division of Sky Sports, has suggested the Covid-19 crisis has exposed the business models of some of the OTT streaming services operating in the sports sector but says there are plenty of reasons to be optimistic about the industry. Ben Cronin reports.

The World Rally Championship motorsport series has appointed sports marketing agency WePlay to help drive subscriptions to its over-the-top streaming platform

Barney Francis, the former managing director of the UK arm of Sky Sports, has been appointed to the advisory board of specialist sports marketing agency WePlay

Serie A side AC Milan has announced that its collaboration with London-based digital marketing agency WePlay has helped the club drive a 7.5-per-cent increase in ticket sales

Sports marketing agency WePlay has strengthened its relationship with golf’s European Tour by expanding its brief to cover the upcoming Ryder Cup.