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Features
Francis: OTT streaming operators have struggled to provide lockdown service
Barney Francis, the former managing director of the UK division of Sky Sports, has suggested the Covid-19 crisis has exposed the business models of some of the OTT streaming services operating in the sports sector but says there are plenty of reasons to be optimistic about the industry. Ben Cronin reports.
WePlay hired to drive OTT subscriptions for WRC
The World Rally Championship motorsport series has appointed sports marketing agency WePlay to help drive subscriptions to its over-the-top streaming platform
Former Sky Sports MD Francis appointed to WePlay advisory board
Barney Francis, the former managing director of the UK arm of Sky Sports, has been appointed to the advisory board of specialist sports marketing agency WePlay
AC Milan announces 7.5-per-cent boost to ticket sales following WePlay tie-up
Serie A side AC Milan has announced that its collaboration with London-based digital marketing agency WePlay has helped the club drive a 7.5-per-cent increase in ticket sales
WePlay to promote Ryder Cup
Sports marketing agency WePlay has strengthened its relationship with golf’s European Tour by expanding its brief to cover the upcoming Ryder Cup.