In the latest webinar from SportBusiness, our panel of experts from the Ultimate Fighting Championship, International Hockey Federation, WePlay and Agora discuss the innovations, marketing techniques and pricing strategies that will encourage modern fans to pay for sports content
Luca Massaro, CEO of performance marketing agency WePlay, offers five marketing steps that will encourage fans back into stadiums once lockdown restrictions ease
The WePlay digital marketing agency has appointed the Football Association’s former head of digital communications Mark Gilbert and ex-IMG and Aegis Media Group executive Ed Richardson to join its senior m…
The World Rally Championship motorsport series has appointed sports marketing agency WePlay to help drive subscriptions to its over-the-top streaming platform
Barney Francis, the former managing director of the UK division of Sky Sports, has suggested the Covid-19 crisis has exposed the business models of some of the OTT streaming services operating in the sports sector but says there are plenty of reasons to be optimistic about the industry. Ben Cronin reports.
Barney Francis, the former managing director of the UK arm of Sky Sports, has been appointed to the advisory board of specialist sports marketing agency WePlay
Serie A side AC Milan has announced that its collaboration with London-based digital marketing agency WePlay has helped the club drive a 7.5-per-cent increase in ticket sales