WePlay
WePlay pivots to growth partner model
WePlay founder Luca Massaro explains the business’s groundbreaking new partnership model, which allows it to share the risks and rewards of its clients. In association with WePlay.
WePlay unveils ‘Growth Manifesto’ alongside major rebrand
London-based sports marketing agency WePlay has released a six-point ‘Growth Manifesto’ as part of a major rebrand and repositioning.
Webinar replay | Designing and monetising the next generation of sports streaming services
In the latest webinar from SportBusiness, our panel of experts from the Ultimate Fighting Championship, International Hockey Federation, WePlay and Agora discuss the innovations, marketing techniques and pricing strategies that will encourage modern fans to pay for sports content
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Luca Massaro | Five steps to maximise post-Covid attendances
Luca Massaro, CEO of performance marketing agency WePlay, offers five marketing steps that will encourage fans back into stadiums once lockdown restrictions ease
WePlay hires former FA and IMG executives Gilbert and Richardson
The WePlay digital marketing agency has appointed the Football Association’s former head of digital communications Mark Gilbert and ex-IMG and Aegis Media Group executive Ed Richardson to join its senior m…
WePlay hired to drive OTT subscriptions for WRC
The World Rally Championship motorsport series has appointed sports marketing agency WePlay to help drive subscriptions to its over-the-top streaming platform
Francis: OTT streaming operators have struggled to provide lockdown service
Barney Francis, the former managing director of the UK division of Sky Sports, has suggested the Covid-19 crisis has exposed the business models of some of the OTT streaming services operating in the sports sector but says there are plenty of reasons to be optimistic about the industry. Ben Cronin reports.
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Former Sky Sports MD Francis appointed to WePlay advisory board
Barney Francis, the former managing director of the UK arm of Sky Sports, has been appointed to the advisory board of specialist sports marketing agency WePlay
AC Milan announces 7.5-per-cent boost to ticket sales following WePlay tie-up
Serie A side AC Milan has announced that its collaboration with London-based digital marketing agency WePlay has helped the club drive a 7.5-per-cent increase in ticket sales
WePlay to promote Ryder Cup
Sports marketing agency WePlay has strengthened its relationship with golf’s European Tour by expanding its brief to cover the upcoming Ryder Cup.