WePlay hired to drive OTT subscriptions for WRC

Thierry Neuville competes in Rally Turkey on September 19, 2020 (by Massimo Bettiol/Getty Images)

The World Rally Championship motorsport series has appointed sports marketing agency WePlay to help drive subscriptions to its over-the-top streaming platform.

Under the agreement, WePlay will work with the WRC across the Covid-19-interrupted 2020 season that resumed with rallies in Estonia and Turkey earlier this month and will continue over two more live events in Italy and Belgium before the end of December.

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