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WePlay unveils ‘Growth Manifesto’ alongside major rebrand

Luca Massaro, chief executive and founder, WePlay (Photo by WePlay)

London-based sports marketing agency WePlay has released a six-point ‘Growth Manifesto’ as part of a major rebrand and repositioning.

The agency says that the plan laid out in the manifesto is intended to help it establish deeper relationships with brands and fans, and to develop new commercial models focused on long-term, sustainable growth, building on a need for change in the sector which has been accelerated by the Covid-19 pandemic. 

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