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Webinar | Localising sports content to reach new audiences: the opportunities and the challenges

Localising sports media content to reach diverse markets is an important challenge for an increasing number of sports rights-holders and broadcasters. Effective localisation can unlock new audiences, markets and revenues. Historically, it has been a costly and complex process, but new technology is lowering the barriers.

In this replay of a webinar hosted on Thursday, June 9, sponsored by technology firm Spalk, SportBusiness spoke to four media and technology experts to understand the scale of the opportunities and the challenges in sports content localisation.

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