International Olympic Committee (IOC)

The International Olympic Committee has taken its most decisive action in esports after six years of assessing the industry, today (Friday) announcing plans to create the Olympic Esports Games

The International Olympic Committee (IOC) is planning to deliver a new video assistant refereeing (VAR)-related technology concept in time for the 2028 Olympic Games in Los Angeles, SportBusiness has learned

Political instability in France places caveats against effort to land 2030 Winter Olympic and Paralympic Games

An American 2034 Games is expected to raise just shy of $4bn in revenue, as the IOC prepares to discuss the future Games plan

Despite losing International Olympic Committee (IOC) recognition as the sport's global governing body, the International Boxing Association (IBA) has announced plans to award prize money for Olympic competitors…

Toyota is said to be planning to terminate its global sponsorship deal with the IOC after Paris 2024, demonstrating continuing difficulties rights-holders have identifying and retaining sponsors from the sector.

News of the production of three Olympic focused documentaries on Netflix is further evidence of the IOC's attempts to better engage an audience in between Games.

The Association of Summer Olympic International Federations (ASOIF) continues to have discussions over the final total of Paris 2024 revenues they will receive, talks that the body concedes are “not e…

World Athletics has taken the unprecedented step of ringfencing a share of its Olympic revenues to reward gold medal winners at the Games

The Paris 2024 host broadcast will feature automated production of highlights from 14 sports, 3D replays in certain disciplines for the first time and an opening ceremony dubbed the “largest live broadcast production ever”.

International Olympic Committee president Thomas Bach has said “attacks are coming from all levels” from Russia as the IOC today (Tuesday) issued a declaration against the politicisation of sport.

Mexico has set its sights on staging smaller, cheaper multi-sport events after dropping its interest in hosting the Summer Olympic Games in 2036

The International Olympic Committee has signed its first-ever Worldwide Olympic Partner (TOP) deal with an alcoholic drinks manufacturer in a ground-breaking agreement with brewing group AB InBev that…

The International Olympic Committee (IOC) has significantly loosened its restrictions around athletes' use of social media during the Olympic Games following discussions with media rights-holders, albeit…

CAA Eleven’s Emmanuel Homaidan is taking up a leading sponsorship sales role at the International Olympic Committee, SportBusiness understands.

The National Hockey League (NHL) is to meet with the International Olympic Committee (IOC) next week as all stakeholders continue to push for an agreement that would result in the return of the sport's…

The International Olympic Committee (IOC) has taken the unprecedented step of outlining its planned Winter Olympic Games hosts for the next 15 years, much to the disappointment and annoyance of Sweden.

The International Olympic Committee has taken a significant step in embracing digital influencers’ coverage of major events by agreeing a deal with the LiveMode agency to ensure live Paris 2024 coverage i…