International Olympic Committee (IOC)
“It’s like a wave that hits you” | British Olympic federations on their commercial preparations for the Games
Driverless cars and robot helpers | Tokyo looks to Olympics to promote technology and spark event hosting resurgence
Dropouts from 2026 Winter Olympics bidding race show impact of IOC reforms is yet to reach the public
The IOC and the German Olympic Sports Confederation have been forced to relax the implementation of Rule 40 governing athlete endorsements in Germany after the country’s federal cartel office took action against them. Ben Cronin looks at the gradual erosion of the rule and the implications for the IOC’s TOP sponsorship programme
Adam Nelson looks into Pyeongchang 2018's commercial work, and finds that some of the concerns that dogged the Games late last year are easing.
In this week's China sports industry round-up: WTA Finals will move to Shenzhen; China Open becomes second £1m snooker event; and more details about Wanda's IPO.
Four years is a lifetime in social media, notes Richard Clarke, and the “greatest show on earth” is an opportunity to demonstrate the state of the art, and then attempt to nudge it a little further.
Autocrats and populists have always sought to exploit the profile of ‘mega events’, says Tim Crow. But sport tends to resist.
Former Synergy chief executive Tim Crow argues the International Olympic Committee has little to lose and everything to gain by taking on the financial burden of a smaller, smarter Olympic Games.