International Olympic Committee (IOC)

Latest Features

Since August 16th, 2019, TV MEDIA SPORT (TVMS) markets and distributes the 12th edition of the African Games “RABAT 2019” after winning and signing an agreement with the ANOCA (Association of National Olymp…

Bradley Rial looks at how the 2020 Olympic and Paralympic Games are being used by Tokyo to illustrate the city’s resurgence as an event-hosting destination.

The IOC is undertaking a range of reforms designed to make bidding for and hosting the Olympics less costly and less complex. Jonathan Dyson asks whether any progress is being made, including in the current 2026 Winter Olympics bidding race, and looks at what more needs to be done.

• Ambition to create licensing programme set out in Agenda 2020 • Organisation creates three categories to trade on heritage, iconography and values of the Olympics • L

Angela Ruggiero, chief executive and founder of the Sports Innovation Lab, and former Olympic gold medallist spoke at the recent SportBusiness Summit in Miami about the impact of sports betting on athletes and the technology sector.

The Japan Consortium, which includes public-service broadcaster NHK and the Japan Commercial Broadcasters Association (JBA), has extended its Olympic Games rights deal until the 2032 summer Olympics

Witold Bańka, the Polish Tourism and Sports Minister who will take over as the new president of the World Anti-Doping Agency on January 1, has called on sport’s commercial sponsors to contribute financially to…

Tokyo government officials have conceded defeat in their dispute with the International Olympic Committee over the location for the marathon at next year’s Olympics after it was confirmed that the event w…

The Olympic Channel has announced a carriage deal with Swiss telecoms operator Swisscom ahead of Lausanne’s staging of the 2020 winter Youth Olympic Games.

Features

In this week's China sports industry round-up: Tencent adds MLB rights to complete major league set; Alisports raises RMB1.2bn funding; and Chinese rugby investment on hold

In this week's China sports industry round-up: DDMC takes on LaLiga rights; Man Utd strikes Ping An partnership; and Chinese investors already out at Northampton Town

In this week's China sports industry round-up: Xi Jinping’s term extension supports football reforms; Wanda leaves Atlético, looks inward; and Tmall sponsors Renault F1 team

In this week's China sports industry round-up: Chinese scooter company becomes Fifa sponsor; CFA clears up player transfer levy; and Alibaba unveils plan for Olympics’ digital future

The IOC and the German Olympic Sports Confederation have been forced to relax the implementation of Rule 40 governing athlete endorsements in Germany after the country’s federal cartel office took action against them. Ben Cronin looks at the gradual erosion of the rule and the implications for the IOC’s TOP sponsorship programme

Adam Nelson looks into Pyeongchang 2018's commercial work, and finds that some of the concerns that dogged the Games late last year are easing.

In this week's China sports industry round-up: WTA Finals will move to Shenzhen; China Open becomes second £1m snooker event; and more details about Wanda's IPO.

Four years is a lifetime in social media, notes Richard Clarke, and the “greatest show on earth” is an opportunity to demonstrate the state of the art, and then attempt to nudge it a little further.

Autocrats and populists have always sought to exploit the profile of ‘mega events’, says Tim Crow. But sport tends to resist.

Former Synergy chief executive Tim Crow argues the International Olympic Committee has little to lose and everything to gain by taking on the financial burden of a smaller, smarter Olympic Games.

The IOC is revamping its bidding process for the Olympic Games. Mark Bisson finds out how the new framework will work for the governing body and bidding cities.

The benefits of staging the Olympic Games are not being sold persuasively enough, according to Kevin Roberts.

A free report, commissioned from SportBusiness by the Budapest 2024 Olympic Games bid, surveying attitudes to, and media consumption habits around, the Olympic Games.

In the ‘fake news’ era, sport has an opportunity to be seen as a bastion of authenticity for brands, according to Kevin Roberts.

In an ever-changing world where technology and the means to engage with audiences is advancing exponentially and the number of platforms which younger generations use to interact with the world is becoming …

Relations between the International Triathlon Union and Ironman have thawed considerably over the past two decades. Dominic Bliss explores triathlon’s new era of co-operation.

SportBusiness International reflects on the first six months of the Olympic Channel and explores what the future could hold for the International Olympic Committee initiative.

With less than seven months to go until the host city of the 2024 summer Olympic Games is announced, sustainability has become a central theme for the remaining bidders - Los Angeles and Paris. Mark Bisson analyses Paris' credentials.

With less than seven months to go until the host city of the 2024 summer Olympic Games is announced, sustainability has become a central theme for the three remaining bidders - Budapest, Los Angeles and Paris. In the second part of a three-part series, Mark Bisson analyses Los Angeles' credentials.