International Olympic Committee (IOC)

Latest Features

The unusually long build-up to Los Angeles’ Olympics has given the city the opportunity to build a sporting strategy that drives benefits for a society. Bradley Rial reports.

In the second of a trilogy of interviews with the Tokyo 2020 Organising Committee, SportBusiness spoke to Masahiko Sakamaki, the executive director of the committee’s marketing bureau.

British Gymnastics chief executive Jane Allen, British Swimming chief executive Jack Buckner and UK Athletics chairman Chris Clark discuss their organisations' plans for the final run-in ahead of Tokyo 2020 and explain how to ensure a strong commercial return from the Olympic Games.

Since August 16th, 2019, TV MEDIA SPORT (TVMS) markets and distributes the 12th edition of the African Games “RABAT 2019” after winning and signing an agreement with the ANOCA (Association of National Olymp…

Bradley Rial looks at how the 2020 Olympic and Paralympic Games are being used by Tokyo to illustrate the city’s resurgence as an event-hosting destination.

The International Boxing Association (Aiba) is considering a rebrand as it tries to overcome multiple issues that saw the International Olympic Committee (IOC) strip it of its Olympic status last June

International Olympic Committee (IOC) president Thomas Bach has said the door is open for Switzerland to bid for a future edition of the Olympics following Lausanne’s successful staging of the winter Y…

Japanese prime minister Shinzo Abe yesterday used an annual policy speech in Japan's legislature to stage an impassioned endorsement of the Tokyo 2020 Olympics as a defining moment for the country

Technology firm Alibaba Cloud has formed a partnership with Narita Airport to showcase digital artworks by young Japanese artists related to the upcoming Tokyo 2020 Olympics

Features

The IOC is undertaking a range of reforms designed to make bidding for and hosting the Olympics less costly and less complex. Jonathan Dyson asks whether any progress is being made, including in the current 2026 Winter Olympics bidding race, and looks at what more needs to be done.

• Ambition to create licensing programme set out in Agenda 2020 • Organisation creates three categories to trade on heritage, iconography and values of the Olympics • L

Angela Ruggiero, chief executive and founder of the Sports Innovation Lab, and former Olympic gold medallist spoke at the recent SportBusiness Summit in Miami about the impact of sports betting on athletes and the technology sector.

In this week's China sports industry round-up: Tencent adds MLB rights to complete major league set; Alisports raises RMB1.2bn funding; and Chinese rugby investment on hold

In this week's China sports industry round-up: DDMC takes on LaLiga rights; Man Utd strikes Ping An partnership; and Chinese investors already out at Northampton Town

In this week's China sports industry round-up: Xi Jinping’s term extension supports football reforms; Wanda leaves Atlético, looks inward; and Tmall sponsors Renault F1 team

In this week's China sports industry round-up: Chinese scooter company becomes Fifa sponsor; CFA clears up player transfer levy; and Alibaba unveils plan for Olympics’ digital future

The IOC and the German Olympic Sports Confederation have been forced to relax the implementation of Rule 40 governing athlete endorsements in Germany after the country’s federal cartel office took action against them. Ben Cronin looks at the gradual erosion of the rule and the implications for the IOC’s TOP sponsorship programme

Adam Nelson looks into Pyeongchang 2018's commercial work, and finds that some of the concerns that dogged the Games late last year are easing.

In this week's China sports industry round-up: WTA Finals will move to Shenzhen; China Open becomes second £1m snooker event; and more details about Wanda's IPO.

Four years is a lifetime in social media, notes Richard Clarke, and the “greatest show on earth” is an opportunity to demonstrate the state of the art, and then attempt to nudge it a little further.

Autocrats and populists have always sought to exploit the profile of ‘mega events’, says Tim Crow. But sport tends to resist.

Former Synergy chief executive Tim Crow argues the International Olympic Committee has little to lose and everything to gain by taking on the financial burden of a smaller, smarter Olympic Games.

The IOC is revamping its bidding process for the Olympic Games. Mark Bisson finds out how the new framework will work for the governing body and bidding cities.

The benefits of staging the Olympic Games are not being sold persuasively enough, according to Kevin Roberts.

A free report, commissioned from SportBusiness by the Budapest 2024 Olympic Games bid, surveying attitudes to, and media consumption habits around, the Olympic Games.

In the ‘fake news’ era, sport has an opportunity to be seen as a bastion of authenticity for brands, according to Kevin Roberts.

In an ever-changing world where technology and the means to engage with audiences is advancing exponentially and the number of platforms which younger generations use to interact with the world is becoming …

Relations between the International Triathlon Union and Ironman have thawed considerably over the past two decades. Dominic Bliss explores triathlon’s new era of co-operation.