International Olympic Committee (IOC)

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The IOC is undertaking a range of reforms designed to make bidding for and hosting the Olympics less costly and less complex. Jonathan Dyson asks whether any progress is being made, including in the current 2026 Winter Olympics bidding race, and looks at what more needs to be done.

• Ambition to create licensing programme set out in Agenda 2020 • Organisation creates three categories to trade on heritage, iconography and values of the Olympics • L

Angela Ruggiero, chief executive and founder of the Sports Innovation Lab, and former Olympic gold medallist spoke at the recent SportBusiness Summit in Miami about the impact of sports betting on athletes and the technology sector.

In this week's China sports industry round-up: Tencent adds MLB rights to complete major league set; Alisports raises RMB1.2bn funding; and Chinese rugby investment on hold

In this week's China sports industry round-up: DDMC takes on LaLiga rights; Man Utd strikes Ping An partnership; and Chinese investors already out at Northampton Town

The International Olympic Committee (IOC) has said it has received assurances of political backing for Stockholm’s bid to host the 2026 winter Olympic and Paralympic Games.

The IOC has reached an agreement with the German Cartel Office to further dilute the scope of its controversial Rule 40, which places marketing restrictions on athletes while Olympic Games are ongoing

UK Sport and the Mayor of London have both given their backing to a potential bid to bring the Olympics back to the British capital as soon as 2036

The International Olympic Committee has moved to suspend all event-hosting discussions with the Indian Olympic Association and the national government amid ongoing tension between the country and neighbouring…

Features

In this week's China sports industry round-up: Xi Jinping’s term extension supports football reforms; Wanda leaves Atlético, looks inward; and Tmall sponsors Renault F1 team

In this week's China sports industry round-up: Chinese scooter company becomes Fifa sponsor; CFA clears up player transfer levy; and Alibaba unveils plan for Olympics’ digital future

The IOC and the German Olympic Sports Confederation have been forced to relax the implementation of Rule 40 governing athlete endorsements in Germany after the country’s federal cartel office took action against them. Ben Cronin looks at the gradual erosion of the rule and the implications for the IOC’s TOP sponsorship programme

Adam Nelson looks into Pyeongchang 2018's commercial work, and finds that some of the concerns that dogged the Games late last year are easing.

In this week's China sports industry round-up: WTA Finals will move to Shenzhen; China Open becomes second £1m snooker event; and more details about Wanda's IPO.

Four years is a lifetime in social media, notes Richard Clarke, and the “greatest show on earth” is an opportunity to demonstrate the state of the art, and then attempt to nudge it a little further.

Autocrats and populists have always sought to exploit the profile of ‘mega events’, says Tim Crow. But sport tends to resist.

Former Synergy chief executive Tim Crow argues the International Olympic Committee has little to lose and everything to gain by taking on the financial burden of a smaller, smarter Olympic Games.

The IOC is revamping its bidding process for the Olympic Games. Mark Bisson finds out how the new framework will work for the governing body and bidding cities.

The benefits of staging the Olympic Games are not being sold persuasively enough, according to Kevin Roberts.

A free report, commissioned from SportBusiness by the Budapest 2024 Olympic Games bid, surveying attitudes to, and media consumption habits around, the Olympic Games.

In the ‘fake news’ era, sport has an opportunity to be seen as a bastion of authenticity for brands, according to Kevin Roberts.

Click here to download Towards the Future of Olympic Games Media Consumption as a PDF.

Relations between the International Triathlon Union and Ironman have thawed considerably over the past two decades. Dominic Bliss explores triathlon’s new era of co-operation.

SportBusiness International reflects on the first six months of the Olympic Channel and explores what the future could hold for the International Olympic Committee initiative.