International Olympic Committee (IOC)

Multi-sport
Events

The 2030 and 2034 Winter Olympic Games were awarded to the French Alps and Salt Lake City, respectively, today (Wednesday) as expected, albeit with significant conditions imposed
Olympic Games
Licensing & Merchandising

Panini has struck a licensing deal with the International Olympic Committee to create collectible stickers and cards for the next two editions of the Olympic Games.
Esports
Events

Saudi Arabia's emergence as the home for the esports and gaming industry has been underlined by the International Olympic Committee today awarding the country hosting rights to its new Olympic Esports Games event.
Esports
Industry Moves

Vincent Pereira has stepped down as head of esports at the International Olympic Committee after two and a half years in the role, less than a month after the governing body announced plans to create the Olympic Esports Games.
Esports
Events

The International Olympic Committee has taken its most decisive action in esports after six years of assessing the industry, today (Friday) announcing plans to create the Olympic Esports Games
Multi-sport
Sponsorship & Marketing

The International Olympic Committee (IOC) is planning to deliver a new video assistant refereeing (VAR)-related technology concept in time for the 2028 Olympic Games in Los Angeles, SportBusiness has learned
Multi-sport
Events

Political instability in France places caveats against effort to land 2030 Winter Olympic and Paralympic Games
Multi-sport
Events

An American 2034 Games is expected to raise just shy of $4bn in revenue, as the IOC prepares to discuss the future Games plan
Boxing
Governance

Despite losing International Olympic Committee (IOC) recognition as the sport's global governing body, the International Boxing Association (IBA) has announced plans to award prize money for Olympic competitors…
Multi-sport
Sponsorship & Marketing

Toyota is said to be planning to terminate its global sponsorship deal with the IOC after Paris 2024, demonstrating continuing difficulties rights-holders have identifying and retaining sponsors from the sector.
Multiple Sports
Media

News of the production of three Olympic focused documentaries on Netflix is further evidence of the IOC's attempts to better engage an audience in between Games.
Multi-sport
Finance & Law

The Association of Summer Olympic International Federations (ASOIF) continues to have discussions over the final total of Paris 2024 revenues they will receive, talks that the body concedes are “not e…
Athletics
Governance

World Athletics has taken the unprecedented step of ringfencing a share of its Olympic revenues to reward gold medal winners at the Games
Multi-sport
Host Broadcast & Production

The Paris 2024 host broadcast will feature automated production of highlights from 14 sports, 3D replays in certain disciplines for the first time and an opening ceremony dubbed the “largest live broadcast production ever”.
Multiple Sports
Governance

International Olympic Committee president Thomas Bach has said “attacks are coming from all levels” from Russia as the IOC today (Tuesday) issued a declaration against the politicisation of sport.
Multi-sport
Events

Mexico has set its sights on staging smaller, cheaper multi-sport events after dropping its interest in hosting the Summer Olympic Games in 2036
Multi-sport
Sponsorship & Marketing

The International Olympic Committee has signed its first-ever Worldwide Olympic Partner (TOP) deal with an alcoholic drinks manufacturer in a ground-breaking agreement with brewing group AB InBev that…
Multi-sport
Media

The International Olympic Committee (IOC) has significantly loosened its restrictions around athletes' use of social media during the Olympic Games following discussions with media rights-holders, albeit…