International Olympic Committee (IOC)
Reliability the watchword as Los Angeles takes long run at the Olympics
How Tokyo 2020 smashed the domestic sponsorship record for the Olympics
“It’s like a wave that hits you” | British Olympic federations on their commercial preparations for the Games
African Games: ANOCA and TV MEDIA SPORT Partnership
Driverless cars and robot helpers | Tokyo looks to Olympics to promote technology and spark event hosting resurgence
Aiba considering rebrand as it seeks to move on from controversies
Bach: Door open for Swiss Olympic bid after ‘huge success’ of Lausanne YOG
Abe says Tokyo 2020 will mark “new age” for Japan
Alibaba partners with Narita Airport to showcase Tokyo 2020 artwork
Dropouts from 2026 Winter Olympics bidding race show impact of IOC reforms is yet to reach the public
IOC develops global e-commerce platform to build licensing programme between Games
Angela Ruggiero: Athlete data will inform in-play betting
China Digest | Tencent adds MLB rights to complete major league set
In this week's China sports industry round-up: Tencent adds MLB rights to complete major league set; Alisports raises RMB1.2bn funding; and Chinese rugby investment on hold
China Digest | DDMC takes on LaLiga rights
In this week's China sports industry round-up: DDMC takes on LaLiga rights; Man Utd strikes Ping An partnership; and Chinese investors already out at Northampton Town
China Digest | Xi’s term extension supports football reforms
In this week's China sports industry round-up: Xi Jinping’s term extension supports football reforms; Wanda leaves Atlético, looks inward; and Tmall sponsors Renault F1 team
China Digest | Chinese scooter company becomes Fifa sponsor
In this week's China sports industry round-up: Chinese scooter company becomes Fifa sponsor; CFA clears up player transfer levy; and Alibaba unveils plan for Olympics’ digital future
Rule yourself | The IOC’s athlete marketing restrictions risk death by a thousand cuts
The IOC and the German Olympic Sports Confederation have been forced to relax the implementation of Rule 40 governing athlete endorsements in Germany after the country’s federal cartel office took action against them. Ben Cronin looks at the gradual erosion of the rule and the implications for the IOC’s TOP sponsorship programme
Downhill struggle | A commercial preview of the Winter Olympic Games
Adam Nelson looks into Pyeongchang 2018's commercial work, and finds that some of the concerns that dogged the Games late last year are easing.
China Digest | WTA Finals will move to Shenzhen
In this week's China sports industry round-up: WTA Finals will move to Shenzhen; China Open becomes second £1m snooker event; and more details about Wanda's IPO.
Opinion | Winter Olympics will push sports social media forward
Four years is a lifetime in social media, notes Richard Clarke, and the “greatest show on earth” is an opportunity to demonstrate the state of the art, and then attempt to nudge it a little further.
Opinion | Be Careful What You Wish For, Mr Presidents
Autocrats and populists have always sought to exploit the profile of ‘mega events’, says Tim Crow. But sport tends to resist.
Opinion | Why it’s time for a stripped-back Olympics in 2032
Former Synergy chief executive Tim Crow argues the International Olympic Committee has little to lose and everything to gain by taking on the financial burden of a smaller, smarter Olympic Games.
Winter of discontent | IOC hopes reboot of candidature process will attract more 2026 Games bids
The IOC is revamping its bidding process for the Olympic Games. Mark Bisson finds out how the new framework will work for the governing body and bidding cities.
