International Olympic Committee (IOC)
Mexico ends 2036 Olympics talks, eyes YOG or Pan-Am Games
Mexico has set its sights on staging smaller, cheaper multi-sport events after dropping its interest in hosting the Summer Olympic Games in 2036
IOC signs AB InBev to first TOP Partner deal with alcohol company
The International Olympic Committee has signed its first-ever Worldwide Olympic Partner (TOP) deal with an alcoholic drinks manufacturer in a ground-breaking agreement with brewing group AB InBev that…
IOC social media rules aim to balance athlete engagement with rights-holder exclusivity
The International Olympic Committee (IOC) has significantly loosened its restrictions around athletes' use of social media during the Olympic Games following discussions with media rights-holders, albeit…
EXCLUSIVE: IOC recruits CAA Eleven’s Homaidan to lead sponsorship sales
CAA Eleven’s Emmanuel Homaidan is taking up a leading sponsorship sales role at the International Olympic Committee, SportBusiness understands.
NHL and IOC to discuss Olympics return at summit next week
The National Hockey League (NHL) is to meet with the International Olympic Committee (IOC) next week as all stakeholders continue to push for an agreement that would result in the return of the sport's…
IOC sets out pathway to 2038 Winter Olympic Games
The International Olympic Committee (IOC) has taken the unprecedented step of outlining its planned Winter Olympic Games hosts for the next 15 years, much to the disappointment and annoyance of Sweden.
IOC moves into influencer broadcast space with CazéTV deal
The International Olympic Committee has taken a significant step in embracing digital influencers’ coverage of major events by agreeing a deal with the LiveMode agency to ensure live Paris 2024 coverage i…
France Télévisions to give Paris 2024 UHD treatment, IOC signs CMG pact
Public-service broadcaster France Télévisions has been given the green light to provide ultra-high definition (UHD) broadcasts of the country’s home Summer Olympic and Paralympic Games next year.
IOC begins bid to monetise centralised Olympic Qualifiers media rights
Media rights to Olympic qualifying events are being centralised for the first time and are set to be packaged together in future Olympic Games rights deals as the International Olympic Committee seeks…
TelevisaUnivision lands package of Paris 2024 rights in Mexico
TelevisaUnivision’s Mexican free-to-air channel Canal 5 will show at least 200 hours of coverage from the Paris 2024 Olympics after the International Olympic Committee finalised one of its last pieces o…
USA Lacrosse eyes commercial growth in wake of Olympic addition
USA Lacrosse, the American governing body for the sport, is looking to capitalise on lacrosse's addition to the Olympic Games in 2028 in Los Angeles
Bach urged to break with IOC statutes and seek presidency beyond 12-year limit
A number of International Olympic Committee members have called for a break from tradition - and an amendment to the Olympic Charter - by urging Thomas Bach to stay on as president beyond the 12-year maximum…
Bach fears dearth of Winter Olympics hosts with 2030, 2034 to be awarded jointly
The International Olympic Committee looks set to pursue a dual award of the 2030 and 2034 Winter Olympic Games next year, citing concerns over climate change for its decision
IOC steps up centralisation play as Olympic Qualifier Series hosts named
Moves to centralise the Olympics qualification process have been advanced with the dual hosting appointment of Budapest and Shanghai, as the International Olympic Committee continues its push to better…
Cricket among five additions to LA 2028 sports programme
The International Olympic Committee is set for a significant rise in the value of its media rights in the Indian subcontinent, after cricket was recommended to be part of the 2028 edition in Los Angeles
IOC appoints Kloster as head of Milan-Cortina 2026 CoCom
The International Olympic Committee (IOC) has appointed Kristin Kloster to replace Sari Essayah as chair of the Coordination Commission for the Milano Cortina Winter Olympic Games in 2026
Shakhtar boss: Fifa, IOC are punishing Ukraine for Russian invasion
Shakhtar Donetsk CEO Sergei Palkin, one of Ukraine's most outspoken sports administrators on the Russian invasion, has slammed the approaches taken by two of global sport’s biggest organisations, claiming t…
ANOC ‘has Indonesia’s assurances’ over Israeli participation in World Beach Games
The Association of National Olympic Committees (ANOC) has insisted it has the necessary guarantees in place that athletes from all countries will be permitted to enter Indonesia to compete in the forthcoming…