International Olympic Committee (IOC)
Latest Features
Terrence Burns | Brands need to seize 2026 World Cup and 2028 Olympics opportunities now
Demand starting to catch up with supply in China’s new winter sports infrastructure
Ben Cronin | Mission accomplished for Agenda 2020?
Lee Gibbons | What Olympic sponsorships can teach brands in the Covid-19 era
IOC’s Carroll focused on ‘flame-to-flame’ Olympic engagement
IOC to enter talks with ‘preferred candidate’ Brisbane for 2032 Olympics
IOC set to name Queensland as ‘preferred candidate’ for 2032 Games
IOC Executive Board proposes new 2020+5 strategic roadmap
Tokyo 2020 president Mori resigns over sexist comments
Features
Terrence Burns | When a game is more than a game
Why withdrawing from Tokyo 2020 was “toughest decision” for Canadian Olympic Committee
Reliability the watchword as Los Angeles takes long run at the Olympics
How Tokyo 2020 smashed the domestic sponsorship record for the Olympics
“It’s like a wave that hits you” | British Olympic federations on their commercial preparations for the Games
African Games: ANOCA and TV MEDIA SPORT Partnership
Driverless cars and robot helpers | Tokyo looks to Olympics to promote technology and spark event hosting resurgence
Dropouts from 2026 Winter Olympics bidding race show impact of IOC reforms is yet to reach the public
IOC develops global e-commerce platform to build licensing programme between Games
Angela Ruggiero: Athlete data will inform in-play betting
Rule yourself | The IOC’s athlete marketing restrictions risk death by a thousand cuts
The IOC and the German Olympic Sports Confederation have been forced to relax the implementation of Rule 40 governing athlete endorsements in Germany after the country’s federal cartel office took action against them. Ben Cronin looks at the gradual erosion of the rule and the implications for the IOC’s TOP sponsorship programme
Downhill struggle | A commercial preview of the Winter Olympic Games
Adam Nelson looks into Pyeongchang 2018's commercial work, and finds that some of the concerns that dogged the Games late last year are easing.
China Digest | WTA Finals will move to Shenzhen
In this week's China sports industry round-up: WTA Finals will move to Shenzhen; China Open becomes second £1m snooker event; and more details about Wanda's IPO.
Opinion | Winter Olympics will push sports social media forward
Four years is a lifetime in social media, notes Richard Clarke, and the “greatest show on earth” is an opportunity to demonstrate the state of the art, and then attempt to nudge it a little further.
Opinion | Be Careful What You Wish For, Mr Presidents
Autocrats and populists have always sought to exploit the profile of ‘mega events’, says Tim Crow. But sport tends to resist.
Opinion | Why it’s time for a stripped-back Olympics in 2032
Former Synergy chief executive Tim Crow argues the International Olympic Committee has little to lose and everything to gain by taking on the financial burden of a smaller, smarter Olympic Games.