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Webinar replay | Understanding NFTs and the value proposition for sport

NFTs [non-fungible tokens] are sweeping through sport and promise to deliver new recurring revenue streams for cash-strapped rights-holders. But the large number of operators in the sector and the confusing technology and jargon mean there are also plenty of pitfalls for uninformed newcomers.

In this recording of webinar which ran on November 24, SportBusiness speaks to the experts to understand how sports organisations can structure their NFT offerings to deliver the maximum returns while also ensuring they don’t alienate their core fanbases.

The speakers included:

Robert Klein, chief executive officer, Bundesliga International

Robert Klein is chief executive officer at Bundesliga International, driving the international position of the Bundesliga as one of the most innovative and fastest growing football leagues globally.

NFTs represent an exciting and complex proposition in the sports market and presented a new way for the Bundesliga to engage with its fans around the world. Playing a key role in delivering the latest partnership with Sorare, announced in September 2021, Klein helped to open a new chapter for Bundesliga clubs, fans and the league itself.

Timothy Mangnall, chief executive officer, Capital Sports Media & Capital Block

Throughout a 20-year career in the media and advertising sector, Mangnall has had stints at some of the world’s largest media agencies, including JCDecaux and Clear Channel, where he has worked on some of the world’s largest brand campaigns for companies like Adidas, Red Bull, Ford and Spotify.

Since launching Capital Sports Media in 2017, he has built relationships with sports media rights-holders such as Uefa, Fifa, and Formula 1 ,working directly with their commercial teams to drive incremental revenue and new partnerships in the digital space.

Alongside this, he launched the media rights acquisition department at Capital Sports Media that has become one of the fastest-growing sports agencies in Turkey and the Middle East, and which manages rights across clubs such as Galatasaray, Beşiktaş, Goztepe and Sivasspor.

As a seasoned Crypto Investor, he launched Capital Block in 2019, a dedicated sports and entertainment NFT agency helping clubs around the world navigate the exciting yet unknown world of NFTs.

Read this: What are the use cases for NFTs in sport? 

Tom Mizzone, founder and chief executive officer, Sweet

Tom Mizzone is the founder and CEO of Sweet, the broad-scale non-fungible-token (NFT) platform used by top sports rights-holders, including the Red Bull and McLaren Formula 1 racing teams and the New York Knicks.

The entrepreneurial technology executive has over 20 years’ experience launching and managing businesses with large-scale technical applications in partnership with the world’s top media companies. Mizzone was the founder and CEO of Ultracom Internet Technologies, a national enterprise broadband provider, and Exario, where he built one of the first converged voice and data IP networks in the US with a team of engineers utilizing cutting edge data packet technologies serving customers such as Ann Taylor, Bloomberg, and Prudential Financial.

Mizzone also served as senior vice president of product development at MediaSentry, where his team developed highly-scalable digital asset protection and business intelligence applications for The Motion Picture Association of America, The Recording Industry Association of America, The International Federation of the Phonographic Industry, and major motion picture studios, record labels, and gaming companies such as Disney, Warner Brothers, Universal Music, and Electronic Arts. Under Tom’s leadership the company grew from an early-stage technology start-up to an industry leader acquired by publicly traded SafeNet, Inc.

Diego Sanchez Trillo, head of commercial, LaLiga

Sanchez Trillo leads the commercial department at LaLiga and has been heavily involved in the Spanish top-flight’s efforts to secure three new NFT partnerships with Dapper Labs, Sorare and Socios and has been instrumental in finding common ground between the three organisations.

He started at LaLiga nearly five years ago, working as a delegate of its Global Network Project which seeks to grow the league’s footprint in overseas markets. Previously, Sanchez Trillo worked as business development manager for thermal imaging company FLIR Systems and leading technology and consulting company Indra.

This event was sponsored by Capital Block, the NFT advisory division of the Capital Sports Media agency. To find our more about the company’s services, click here.

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