German Bundesliga
‘I’m Just Kane’: How Skechers became part of Harry’s game
Can the Skechers-Harry Kane partnership take a slice of the football boot market dominated by Nike and Adidas?
IMG extends Bundesliga archive deal to 2025-26
Bundesliga International, the international media rights arm of the German Football League (DFL), has renewed its agreement for video archive rights with the IMG agency until the end of 2025-26
Bundesliga takes Konferenz concept to international broadcasters
The German Football League (DFL) has sought to increase the Bundesliga’s value to international broadcasters through the launch of a whip-around show for overseas audiences.
Seifert rules out Bundesliga rights move for Dyn
Newly launched streaming service Dyn has no interest in acquiring rights to the Bundesliga when they come to market next year, founder Christian Seifert has told SportBusiness
Bundesliga and Next Media go early with rights extension in Vietnam to 2028
Next Media, the sports marketing agency in Vietnam, has sealed an early extension of its rights to German football's Bundesliga, and is to work with the VMG Media agency to make the matches more widely…
BeIN expands Bundesliga rights with three-year APAC deal
Pay-television broadcaster beIN Sports has acquired rights to the Bundesliga in 10 territories across the Asia-Pacific region as part of a new deal with the German Football League (DFL) until 2025-26
6686 continues European club spree with VfL Wolfsburg deal
Asian-facing betting operator 6686 has added Bundesliga club VfL Wolfsburg to its bulging football sponsorship portfolio
Bundesliga opts for exposure over exclusivity in Brazil
Germany’s Bundesliga will be shown in Brazil this season by seven different broadcasters and digital platforms, including linear coverage on SporTV, the Globo-owned pay-television network.A
CazéTV to stream one Bundesliga match per week
CazéTV, the YouTube channel of Brazilian influencer Casimiro, has acquired a package of rights to German football's Bundesliga for the 2023-24 season.
Strong Japanese contingent encourages Abema to renew Bundesliga deal
The abundance of Japanese national team players in the Bundesliga has encouraged Abema, the Japanese streaming platform, to commit to another season of showing Germany's top football league
DFL promotes Beisiegel to leading broadcast rights role
The German Football League (DFL) has announced the promotions of Marcus Beisiegel and Vito Esposito, helping to fill the positions left vacant by the internal appointments of Steffen Merkel and Marc Lenz…
Sony extends Bundesliga rights in Indian subcontinent to 2026
Pay-television operator Sony Pictures Networks India has extended its exclusive rights across the Indian subcontinent to the German Bundesliga for three more seasons
Bundesliga International adds Minute Media as content partner in North America
Bundesliga International has announced Minute Media as the German football league's official content partner in North America
Paramount+ adds Union Berlin main shirt deal to Inter Milan rights
Paramount+ has become the new main sponsor of German Bundesliga club Union Berlin as it continues to use European club football to promote its streaming service across the continent
Dortmund extends long-running Sportfive pact
Bundesliga club Borussia Dortmund has struck an early extension to its partnership with the Sportfive agency, stating that the US will be a target territory for its international marketing efforts in the…
Sky Deutschland incorporates fantasy football into live Bundesliga coverage
Sky Deutschland has announced an initiative with gaming platform Kickbase that will see the pay-TV broadcaster offer live German Bundesliga coverage aimed at fantasy football players
Ursapharm extends Bayern sponsorship in support of Hylo brand
German Pharmaceutical manufacturer Ursapharm has extended its sponsorship of Bayern Munich for another three years, from 2023-24 to 2025-26
Canal Plus extends Bundesliga rights in sub-Saharan Africa
Pay-television broadcaster Canal Plus has extended its French-language rights in sub-Saharan Africa to the Bundesliga and Bundesliga 2 for a further four seasons