German Bundesliga
Relevent begins to staff up new Bundesliga Americas team
Relevent Sports has begun the build-out of its dedicated Bundesliga Americas team, which is being established in the wake of the agency's 17-year commercial partnership with the German league.
DFL to re-tender Package B after arbitration ruling
The German Football League (DFL) must re-auction a major package of domestic broadcast rights following an arbitration ruling today (Tuesday) in response to DAZN’s legal challenge to its tender process.
Relevent nets 17-year remit to grow Bundesliga across Americas
Relevent Sports has strengthened its commercial grip on football across the Americas through an unprecedented 17-year, multi-faceted deal with the German Football League (DFL).
Kraken adds RB Leipzig to European sleeve deals
Cryptocurrency platform Kraken has added the sleeve sponsorship of Bundesliga club RB Leipzig to recent deals in European club football as it continues its expansion in Europe
Dortmund doubles down on crypto with BlockDAG deal
Borussia Dortmund has announced a ‘record-breaking’ three-year deal with blockchain firm BlockDAG the day after expanding its relationship with crypto exchange Coinbase.
Supercup showcase for latest DFL tech aspirations
From a 10K world premiere to RefCam and in car-entertainment, the annual curtain-raiser in Leverkusen was the German Football League’s latest chance to show off its innovative side.
MNC nets Bundesliga rights in Indonesia
Media conglomerate MNC Group has secured Bundesliga rights in Indonesia just in time for the new season's start and replacing Mola TV as the rights-holder.
EXCLUSIVE: Date set for DFL-DAZN showdown
The domestic media rights legal battle in Germany between the German Football League (DFL) and its incumbent broadcaster DAZN is set for a late September outcome
Big leagues leave it late, with markets still dark
Late deals and blackouts for the season’s opening weekend of Italy’s Serie A and France’s Ligue 1 exemplify the tough market conditions internationally for rights-holders of even higher-tier properties.
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DAZN ties down Bundesliga rights in Spain
DAZN has become the Bundesliga's new home in Spain for the next five seasons as the two parties continue to do business internationally despite a legal feud over the domestic rights.
Bundesliga pens five deals in sub-Saharan Africa
Bundesliga International has agreed five broadcast deals in sub-Saharan Africa to bolster both its pan-regional and national distribution across free-to-air and pay-television
Bundesliga returns to Eleven in Poland amid Viaplay retreat
Viaplay's impending exit from Poland as part of a wider international retrenchment will result in a new Bundesliga broadcaster in the country as rights return to Eleven Sports.
Infront nets Bundesliga sales remit in cluster of European markets
Bundesliga International has turned to Infront to manage media rights sales in 10 mainly Central and Eastern European countries in the agency's third multi-territory distribution deal in quick succession with a major European league.
Bundesliga domestic tender derailed by DAZN allegations
The domestic Bundesliga rights sales process has ground to a halt after DAZN, one of the bidders, accused the league of violating competition laws by not accepting its offer
AWS focuses on AI in expanded Bundesliga renewal
Amazon Web Services has agreed an extension to its sponsorship agreement with the German Football League (DFL) that places a new emphasis on the company’s artificial intelligence technology.
Record Bundesliga revenues top €5bn to beat pre-pandemic levels
Total revenue in the top two divisions of German football broke the €5bn ($5.4bn) barrier for the first time in the 2022-23 season, with almost two-thirds of all clubs now operating in the black following the long-running impact of the pandemic.
Bayer Leverkusen to deploy PADS virtual advertising technology
Bayer 04 Leverkusen has served further notice of its ambitions to sign international sponsors by becoming the first German Bundesliga club to deploy parallel advertising technology during broadcast coverage of its home matches.
DFL extends licensing agreement with Mondelez International
The German Football League (DFL) has announced an extension of its licensing deal with Mondelēz International as the confectionery company rolls out a different strategy to its approach in English football.