German Bundesliga

Latest Features

The company behind a pilot study that tested 315 Bayern Munich fans for Covid-19 ahead of last month's Uefa Super Cup match believes it is possible to create rapid and safe testing programmes that will allow more spectators to attend live sports events. Ben Cronin reports.

There have been positive tests, protocol breaches and postponements, but nothing has been able to derail the project.

When the German Bundesliga presented behind-closed-doors action on Saturday, May 16, it ignited a wave of interest among football fans worldwide, and a reawakening of sponsorships that had gone largely…

Omar Chaudhuri, chief intelligence officer at 21st Club, reflects on how the transfer market will change and impact clubs of all sizes during and after the Covid-19 crisis

Behind closed doors matches are not a panacea for the impact of Covid-19, nor are they always better than not playing at all.

The Sportfive agency has extended its contract to design, sell and implement sponsorship rights on behalf of German Bundesliga club Arminia Bielefeld until the end of the 2027-28 season

Second-tier Bundesliga football club St. Pauli will make its own playing kit from next season in a move aimed at creating the ‘most sustainable team-sport collection in the world’. Last week, St. Pa

Nordic Entertainment (Nent) Group will launch its OTT streaming service Viaplay into 10 international markets by the end of 2023, including Poland in 2021 where it has secured rights to the German Bundesliga…

Gazprom Media-owned Match TV has signed a new deal extending its Bundesliga rights in Russia for a further four seasons, from 2021-22 to 2024-25

Features

The German Bundesliga runs live fan experience events in markets around the world to nurture its international fanbases. SportBusiness attended the Bundesliga Experience Jakarta in November to see how such an events is put together.

German football has earned praise for its blend of ideological purity and commercial nous, but calls to reform restrictions on private ownership and investment are growing. With the Bundesliga’s media rights coming to market, Callum McCarthy explores how the league’s commercial performance over the next 18 months could shape its long-term future.

In association with Bundesliga International

Bundesliga International chief executive Robert Klein tells SportBusiness International how its new US department will help build its relationship with Fox Sports and why Bayern Munich made the league's entrance easier in the States.