German Bundesliga

German Bundesliga club Borussia Dortmund has become the latest high-profile football club to appoint digital inventory management company Horizm to maximise income from their digital assets

Indian pay-television broadcaster Sony Pictures Networks has agreed a two-year deal for exclusive media rights to the German Bundesliga in the Indian subcontinent

Hong Kong’s Cable Television has secured rights to the German Bundesliga, bringing the German top-flight division back onto a cable television network.

The German Bundesliga will be broadcast across nine South American countries by ESPN’s newly-launched Star+ streaming service under a five-year agreement announced this afternoon.

German Bundesliga club SC Freiburg has signed up amusement park Europa-Park as the naming partner of its new stadium

Chinese digital media company Bytedance has acquired non-exclusive streaming rights for the German Bundesliga in a one-season deal covering 2021-22

The DFL’s EVP of innovation Andreas Heyden explains how the league is investing in content localisation, data and the mobile experience to increase the value of its media rights to broadcasters. Ben Cronin reports.

Bundesliga International, the global rights sales arm of the German Bundesliga, is moving closer to re-establishing live coverage in the Middle East and North Africa following the expiry of its deal with…

German Bundesliga club Borussia Dortmund has extended its global sponsorship deal with CHiQ, a sub-brand of Chinese consumer electronics company Changhong

Media company Nordic Entertainment Group (Nent Group) has opted against sublicensing rights in the Netherlands to the German Bundesliga in a short-term deal, with matches from the new season instead available…

Chinese technology and media giant Tencent has acquired non-exclusive streaming rights in China to the German Bundesliga in a two-season deal covering 2021-22 and 2022-23

Japanese pay-television broadcaster Sky PerfecTV, the Bundesliga’s rights-holding broadcaster in Japan, is launching the Bundesliga Live App to deliver a tailored viewing experience for fans.

House and garden tools company Einhell has become a third-tier ‘Gold Partner’ of the German Bundesliga club Bayern Munich.

Online sports betting operator Bwin has renewed sponsorship deals with five German football teams – the Bundesliga's Borussia Dortmund, Union Berlin and Cologne, and 2. Bundesliga's St.

Spanish pay-television broadcaster Movistar Plus has agreed a three-season extension to its rights deal for the German Bundesliga, the top division of German club football

Chinese digital platforms Migu, Huya and Dongqiudi have acquired streaming rights for the German Bundesliga in deals starting with the 2021-22 season, which kicks off this weekend

Hungarian commercial and pay-television broadcaster TV2 has renewed a rights agreement for football’s English Premier League and signed a new deal to cover the German Bundesliga, while also preparing t…