The German Bundesliga runs live fan experience events in markets around the world to nurture its international fanbases. SportBusiness attended the Bundesliga Experience Jakarta in November to see how such an events is put together.
German football has earned praise for its blend of ideological purity and commercial nous, but calls to reform restrictions on private ownership and investment are growing. With the Bundesliga’s media rights coming to market, Callum McCarthy explores how the league’s commercial performance over the next 18 months could shape its long-term future.
In association with Bundesliga International
Bundesliga International chief executive Robert Klein tells SportBusiness International how its new US department will help build its relationship with Fox Sports and why Bayern Munich made the league's entrance easier in the States.
The German Football League (DFL) is in ongoing discussions with its domestic broadcast rights-holders as it seeks to reach a consensus with pay-television broadcaster Sky over the final instalment of this…
The Bundeskartellamt, Germany’s federal cartel office, has given the all clear for the German Football League (DFL) to launch its invitation to tender for domestic Bundesliga rights.
German Bundesliga football club Schalke 04 has agreed a new sponsorship deal with furniture manufacturer Hülsta. Hülsta has agreed an initial four-year deal that will commence with the 2020-21 season.
German pay-television broadcaster Sky Deutschland has announced that it will make its ‘Konferenz’ coverage of Bundesliga and second-tier 2. Bun