German football has earned praise for its blend of ideological purity and commercial nous, but calls to reform restrictions on private ownership and investment are growing. With the Bundesliga’s media rights coming to market, Callum McCarthy explores how the league’s commercial performance over the next 18 months could shape its long-term future.
In association with Bundesliga International
Bundesliga International chief executive Robert Klein tells SportBusiness International how its new US department will help build its relationship with Fox Sports and why Bayern Munich made the league's entrance easier in the States.
Sports brand Puma’s strategy of tying up major European football clubs to kit supplier agreements has generated a substantial new deal with Bundesliga club Borussia Dortmund.
Former adidas chief executive Herbert Hainer has been confirmed as the new president of Bayern Munich after he secured an overwhelming majority of votes at the Bundesliga club's Annual General Meeting
German football club FC Augsburg has extended its long-term association with state lottery gambling provider Lotto Bayern
Deutsche Telekom is interested in the German Bundesliga domestic rights in order to boost subscribers of the company’s OTT service Magenta TV, the telco's executive board member and Telekom Deutschland c…