Spanish LaLiga

Football
Sponsorship & Marketing

Puma has agreed a five-year extension to its ball supplier agreement with Spain’s LaLiga and LaLiga 2, SportBusiness can exclusively reveal.
Football
Sponsorship & Marketing

Saudi Arabian brands are continuing their push into Spanish football, after the Kingdom’s Saudi Investment Bank (SAIB) agreed a regional sponsorship deal with Real Madrid.
Football
Sponsorship & Marketing

Real Sociedad has ended its search for a main shirt sponsor, agreeing a multi-faceted deal with Japaese conglomerate Yasuda Group.
Football
Finance & Law

FC Barcelona has announced the sale of a 29.5-per-cent stake in its digital business Barça Vision to German-based Libero Football Finance and Dutch investment firm Nipa Capital in a deal that will raise €120m ($132m) ahead of the new LaLiga season.
Football
Sponsorship & Marketing

Spanish LaLiga club Atlético Madrid has ended a six-month search for a new main shirt sponsor by announcing the fledgling Saudi Arabian airline brand Riyadh Air as its new 'Main' and 'Official Airline P…
Football
Host Broadcast & Production

Clubs in Spain’s LaLiga have voted in favour of a new parameter to be included in the league’s ‘audience recognition’ criteria that will consider knowledge and awareness of a club among fans. LaL
Football
Sponsorship & Marketing

Spanish LaLiga football club RCD Mallorca has agreed a two-season extension to its main sponsor deal with Japan’s Taica Corporation.
Football
Sponsorship & Marketing

Deportivo Alavés has extended with main sponsor, cosmetics and personal hygiene products manufacturer LEA, for its return to LaLiga, while fellow top-tier club CA Osasuna has signed a sleeve sponsorship …
Football
Sponsorship & Marketing

Spanish LaLiga club FC Barcelona has agreed a three-season sponsorship deal with Prime, the US isotonic beverages brand owned by influencers Logan Paul and KSI
Football
Sponsorship & Marketing

Spanish LaLiga club Valencia has agreed a two-season extension to its kit sponsorship deal with Škoda.
Football
Sponsorship & Marketing

Spanish LaLiga club Valencia will have its third new main sponsor in as many seasons after agreeing a multi-year deal with locally based TM Real Estate Group
Football
Sponsorship & Marketing

Spanish Segunda División side RCD Espanyol has announced a stadium naming rights deal with US ticketing and hospitality company Stage Front that will see the firm transform the matchday experience at …
Football
Media

Spanish LaLiga club Real Madrid has launched a new OTT platform that is designed to provide additional value for its membership base
Football
Sponsorship & Marketing

Spanish LaLiga club FC Barcelona has signed up Dutch consumer electronics manufacturer TP Vision as a new main partner and sleeve sponsor of its men’s team.
Football
Sponsorship & Marketing

Spanish LaLiga club Real Madrid is reported to have lost a claim for €400m ($435m) in compensation following the collapse of a major sponsorship deal with International Petroleum Investment Company (IPIC), a…
Football
Media

LaLiga has announced the renewal of its international media rights deal with Mediapro for another five seasons, while also creating a strategic joint venture with former DAZN chief executive Simon Denyer’s O…
Football
Media

Media platform OneFootball and subscription sports streaming service DAZN have expanded their distribution deal for the German and Austrian markets by adding coverage of Spain’s LaLiga.
Football
Media

Spanish LaLiga club FC Barcelona has announced that it will close its in-house television channel, Barça TV.