Spanish LaLiga
Features
LaLiga’s Chinese JV focuses on sponsorship, merchandising in push to become leading foreign football league
LaLiga is aiming to become the biggest overseas football league in China via its new joint-venture in the market with Mediapro and Super Sports Media, Sergi Torrents, the JV’s chief executive, told SportBusiness this week.
Falling transfer fees to be a marker for football’s post-Covid-19 austerity era
Omar Chaudhuri, chief intelligence officer at 21st Club, reflects on how the transfer market will change and impact clubs of all sizes during and after the Covid-19 crisis
Risk considerations for sport’s return from lockdown
David Griffiths, senior member of the sports and entertainment team at Miller Insurance, on the challenges presented by playing sport behind closed doors.
Real Madrid’s global partnership with Microsoft helps club to 30 per cent digital revenue growth
Spanish football giants Real Madrid have grown digital revenues over 30 per cent over the course of five-year partnership with Microsoft, creating a digital marketing platform that allows the club to engage with, and learn from, it's 450 million-strong global fanbase.
Sevilla’s back-room operations working to catch up with team performance in modernisation push
Market research conducted in 2014 showed that success on the field was not translating into awareness off it for La Liga side Sevilla FC. Frank Dunne looks at how the club has subsequently addressed this, doubling commercial revenues to €18m.
LaLiga closes long-term Brazilian rights renewal with Disney
LaLiga, the governing body of Spain’s highest two domestic football divisions, has agreed a long-term rights renewal with the Disney Group in Brazil.
LaLiga and Premier Sports create free-to-air exposure windows
LaLiga and Premier Sports, the subscription broadcaster that holds the UK rights to the Spanish league, have created free-to-air windows for forthcoming matches
LaLiga broadcast rights on the market in heavyweight European countries
Mediapro, the international sales agency of the Spanish LaLiga, is to issue an invitation to tender in the coming week covering broadcast rights in seven European countries from 2021-22 to 2025-26, SportBusiness…
LaLigaTV offers free access to UK viewers until October
LaLigaTV is now available free of charge in the UK until October 1 to those Sky platform customers who currently do not subscribe, while non-Sky customers can get free access to the OTT version of the…
IMG hedges its bets with OTT safety net
IMG launches own direct-to-consumer distribution platforms for Italian and Spanish football rights