Spanish LaLiga
Features
Real Madrid’s global partnership with Microsoft helps club to 30 per cent digital revenue growth
Spanish football giants Real Madrid have grown digital revenues over 30 per cent over the course of five-year partnership with Microsoft, creating a digital marketing platform that allows the club to engage with, and learn from, it's 450 million-strong global fanbase.
Sevilla’s back-room operations working to catch up with team performance in modernisation push
Market research conducted in 2014 showed that success on the field was not translating into awareness off it for La Liga side Sevilla FC. Frank Dunne looks at how the club has subsequently addressed this, doubling commercial revenues to €18m.
IMG hedges its bets with OTT safety net
IMG launches own direct-to-consumer distribution platforms for Italian and Spanish football rights
Premier Sports signs LaLiga TV deal in UK with Stonegate pubs
Pay-television operator Premier Sports has agreed a deal with the Stonegate Pub Company to show LaLiga’s dedicated channel, LaLigaTV, at selected venues in the UK.
Air Europa acquires shorts branding rights at Real Valladolid
Spanish airline Air Europa has signed as a sponsor of LaLiga club Real Valladolid for the rest of this season in a deal that includes branding on the players’ shorts.
D-Smart picks up LaLiga in Turkey after Digiturk deal ended
LaLiga, the governing body of the Spain’s top-two footballing tiers, has signed a three-season deal with Turkish pay-television broadcaster D-Smart following the cancellation of its contract with Digiturk.
De Siervo says Serie A could take a game abroad if Fifa and Uefa change rules
Luigi De Siervo, chief executive of Serie A, has suggested the Italian league could try to play an official game abroad, if Fifa and Uefa change their rules regarding such fixtures