Spanish football giants Real Madrid have grown digital revenues over 30 per cent over the course of five-year partnership with Microsoft, creating a digital marketing platform that allows the club to engage with, and learn from, it's 450 million-strong global fanbase.
Market research conducted in 2014 showed that success on the field was not translating into awareness off it for La Liga side Sevilla FC. Frank Dunne looks at how the club has subsequently addressed this, doubling commercial revenues to €18m.
Pay-television operator Premier Sports has agreed a deal with the Stonegate Pub Company to show LaLiga’s dedicated channel, LaLigaTV, at selected venues in the UK.
Spanish airline Air Europa has signed as a sponsor of LaLiga club Real Valladolid for the rest of this season in a deal that includes branding on the players’ shorts.
LaLiga, the governing body of the Spain’s top-two footballing tiers, has signed a three-season deal with Turkish pay-television broadcaster D-Smart following the cancellation of its contract with Digiturk.
Luigi De Siervo, chief executive of Serie A, has suggested the Italian league could try to play an official game abroad, if Fifa and Uefa change their rules regarding such fixtures