Spanish LaLiga

Latest Features

LaLiga is aiming to become the biggest overseas football league in China via its new joint-venture in the market with Mediapro and Super Sports Media, Sergi Torrents, the JV’s chief executive, told SportBusiness this week.

Omar Chaudhuri, chief intelligence officer at 21st Club, reflects on how the transfer market will change and impact clubs of all sizes during and after the Covid-19 crisis

David Griffiths, senior member of the sports and entertainment team at Miller Insurance, on the challenges presented by playing sport behind closed doors.

Spanish football giants Real Madrid have grown digital revenues over 30 per cent over the course of five-year partnership with Microsoft, creating a digital marketing platform that allows the club to engage with, and learn from, it's 450 million-strong global fanbase.

Market research conducted in 2014 showed that success on the field was not translating into awareness off it for La Liga side Sevilla FC. Frank Dunne looks at how the club has subsequently addressed this, doubling commercial revenues to €18m.

Atlético Madrid has become the latest football club to sign up German lubricants manufacturer Rowe. The deal will run until the end of the 2023-24 season.

LaLiga, the governing body of the top two professional footballing divisions in Spain, has agreed to rebates worth around €100m ($118.4

The Spanish government’s Minister of Consumption, Alberto Garzón, has sent a letter to the presidents of 25 LaLiga football clubs calling for an end to gambling sponsorships after the completion of th…

Sports talent and marketing agency Mediacom Sport and Entertainment has announced Real Madrid and Brazil footballer Vinícius Junior will star in a new social media series documenting his life and career.

Features

IMG launches own direct-to-consumer distribution platforms for Italian and Spanish football rights