Spanish LaLiga
Features
LaLiga’s Chinese JV focuses on sponsorship, merchandising in push to become leading foreign football league
LaLiga is aiming to become the biggest overseas football league in China via its new joint-venture in the market with Mediapro and Super Sports Media, Sergi Torrents, the JV’s chief executive, told SportBusiness this week.
Falling transfer fees to be a marker for football’s post-Covid-19 austerity era
Omar Chaudhuri, chief intelligence officer at 21st Club, reflects on how the transfer market will change and impact clubs of all sizes during and after the Covid-19 crisis
Risk considerations for sport’s return from lockdown
David Griffiths, senior member of the sports and entertainment team at Miller Insurance, on the challenges presented by playing sport behind closed doors.
Real Madrid’s global partnership with Microsoft helps club to 30 per cent digital revenue growth
Spanish football giants Real Madrid have grown digital revenues over 30 per cent over the course of five-year partnership with Microsoft, creating a digital marketing platform that allows the club to engage with, and learn from, it's 450 million-strong global fanbase.
Sevilla’s back-room operations working to catch up with team performance in modernisation push
Market research conducted in 2014 showed that success on the field was not translating into awareness off it for La Liga side Sevilla FC. Frank Dunne looks at how the club has subsequently addressed this, doubling commercial revenues to €18m.
Spanish football awaits EU ruling on shirt sponsorship ban by betting companies
Betting company branding on the shirts of Spanish football clubs could be banned under proposals currently before the European Union
Round-Up: Russia fails to pay athletics fine, overseas IPL ‘likely’, Sha Tin Racecourse opens to punters, and more
World Athletics has halted the process allowing Russian track and field athletes to compete internationally as neutral athletes after Russian Athletics missed a deadline to pay a $6
Round-Up: Wuhan targets “hugely symbolic” Open, IOA reviews Li Ning deal, LaLiga international viewing jumps, and more
Organisers of this year's Wuhan Open WTA Tour event, pencilled for October 19 to 25, told Agence France Presse that it will be "hugely symbolic" in terms of the city's fight against Covid-19 should it…
Round-Up: AFL and LaLiga resume, Diack trial revelations, IPL hopes, and more
The Australian Football League resumed its 2020 season on Thursday evening, with defending champions Richmond Tigers drawing with Collingwood Magpies during a match played at an empty Melbourne Cricket…
IMG hedges its bets with OTT safety net
IMG launches own direct-to-consumer distribution platforms for Italian and Spanish football rights