Spanish LaLiga
Features
LaLiga’s Chinese JV focuses on sponsorship, merchandising in push to become leading foreign football league
LaLiga is aiming to become the biggest overseas football league in China via its new joint-venture in the market with Mediapro and Super Sports Media, Sergi Torrents, the JV’s chief executive, told SportBusiness this week.
Falling transfer fees to be a marker for football’s post-Covid-19 austerity era
Omar Chaudhuri, chief intelligence officer at 21st Club, reflects on how the transfer market will change and impact clubs of all sizes during and after the Covid-19 crisis
Risk considerations for sport’s return from lockdown
David Griffiths, senior member of the sports and entertainment team at Miller Insurance, on the challenges presented by playing sport behind closed doors.
Real Madrid’s global partnership with Microsoft helps club to 30 per cent digital revenue growth
Spanish football giants Real Madrid have grown digital revenues over 30 per cent over the course of five-year partnership with Microsoft, creating a digital marketing platform that allows the club to engage with, and learn from, it's 450 million-strong global fanbase.
Sevilla’s back-room operations working to catch up with team performance in modernisation push
Market research conducted in 2014 showed that success on the field was not translating into awareness off it for La Liga side Sevilla FC. Frank Dunne looks at how the club has subsequently addressed this, doubling commercial revenues to €18m.
PwC study: LaLiga clubs face €1bn hit from Covid
An economic impact assessment from professional services firm PricewaterhouseCoopers has estimated that clubs in the top two tiers of Spanish football face a collective reduction of around €1bn ($1.2
Ex-Barcelona president Bartomeu ‘arrested’ in Catalan police raid
Spanish LaLiga side FC Barcelona has been raided by Catalan police with reports suggesting former president Josep Maria Bartomeu was among several figures arrested during the operation
Amazon Prime Video Channels strikes LaLigaTV carriage deal in UK
Amazon Prime Video, the OTT platform of internet retail giant Amazon, has struck a deal to carry LaLigaTV on its UK arm in an exposure boost to the Spanish league
LaLiga and Mediapro add ‘cutting-edge’ pitchside camera into live broadcast
LaLiga and Mediapro, the Spanish production group and rights agency, have incorporated a new state-of-the-art pitchside camera into the host broadcast of matches from the Spanish top flight
IMG hedges its bets with OTT safety net
IMG launches own direct-to-consumer distribution platforms for Italian and Spanish football rights