Spanish LaLiga
Athletic Club signs B2BinPay as sleeve sponsor, targets commercial revenue boost
Spanish LaLiga team Athletic Club de Bilbao has agreed a new shirt sleeve sponsorship deal with crypto payments platform B2BinPay, as it seeks to drive commercial revenue through a new strategic plan
Afizzionados adds Barcelona to European club portfolio
Mexican pay-television sports channel Afizzionados has added Spanish LaLiga club FC Barcelona to its portfolio of sponsorship deals with major European teams
Kosner to become Osasuna’s new main sponsor, HR Motor agrees deal
Spanish LaLiga team Club Atlético Osasuna has signed up Kosner and HR Motor as new shirt sponsors.
LaLiga’s OTT service in China ceases broadcasts
LaLiga Plus, the OTT streaming service set up in China by the organising body of the top two Spanish football leagues, is ceasing broadcasts just over six months into a long-term agreement with the Chinese…
LaLiga joins Netflix docuseries wave in Spanish first
LaLiga has become the latest leading sports rights-holder to turn to Netflix to create a documentary series
Legends to drive Getafe commercial offering, fan experience in 15-year deal
Spanish LaLiga club Getafe has agreed a 15-year strategic partnership with premium experiences company Legends focused on maximising its commercial offering and enhancing the fan experience
Mallorca strikes new stadium naming rights deal with local authority
Spanish LaLiga club RCD Mallorca has agreed a new stadium naming rights deal with the Council of Mallorca after a previous sponsorship agreement was terminated
Barcelona expands with first Korean sponsor SK Enmove
Spanish LaLiga club FC Barcelona has extended and expanded its regional sponsorship deal with South Korean lubricants company SK Enmove
Barcelona appoints Legends to drive Camp Nou revenue
FC Barcelona has engaged the international division of US premium experiences company Legends to help drive greater revenue at the renovated Camp Nou stadium, while the Spanish LaLiga team has opted to…
Record commercial revenues help Sevilla to cut losses
Spanish LaLiga club Sevilla has cut its losses, aided by record commercial revenues for the year ending June 30, 2022
LaLiga revenues rise to €1.94bn, losses reduced
LaLiga, the organising body of the top two divisions of Spanish club football, saw revenues increase by 1.2 per cent to €1.94bn ($2.03bn) for the year ending June 2022, while losses were reduced to €6.1m,
Basketball and football form backbone of Setanta’s new Philippines service
Setanta Sports has announced the launch of a linear and streaming platform in the Philippines, with a content portfolio focused on basketball and football, including top European leagues
Coupang Play acquires LaLiga rights in South Korea
South Korean e-commerce company Coupang has taken a significant stride in its sports broadcasting ambitions by securing rights to the Spanish LaLiga in a five-year deal covering 2023-24 to 2027-28
Financial restructuring sees Barcelona return to profit
FC Barcelona has announced a return to profit for the 2021-22 financial year, with the Spanish LaLiga club stating that a figure of €98m ($98.1m) is expected to rise to €274m for the 2022-23 period.
Real Madrid reports 10-per-cent income rise amid Covid-19 recovery
Real Madrid has hailed its status as one of the few European football clubs to turn a profit during Covid-19, as the LaLiga outfit also reported a rise in revenue in its financial results covering the…
Zegna replaces Hugo Boss in fashion category at Real Madrid
Italian fashion house Zegna has signed as the ‘Official Luxury Travelwear’ sponsor of Real Madrid for the men's and women's first team football squads and the men's basketball team.
Cádiz secures Khalifa Capital as new main sponsor
Spanish LaLiga club Cádiz CF has agreed a deal making Khalifa Capital its main sponsor for the 2022-23 season.
Political dispute ends Visit Mallorca stadium sponsorship deal
The Council of Mallorca has scrapped a stadium naming rights deal with LaLiga club RCD Mallorca following a political dispute over the use of funds allocated to promote tourism to the Spanish island