Sports Matters Academy | The Metaverse Matters

The final module of the Sports Matters Academy series delved into the metaverse, exploring the potential of the trending tech concept to shape the future of sports and gaming. The module involved two live streamed discussions on Tuesday, June 28, with seven experts in the field, which you can catch up on below.

Part 1: Web3 Marketing Matters


  • Suresh Balaji, Founder, Web3 Marketing Association
  • Melvin Kuek, CEO, BBDO
  • Christel Quek, Co-Founder, Bolt Global
  • Evelina Lye, Founding Member, UNTAM3D


Part 2: Virtual Matters


  • Chester King, Vice-President, Global Esports Federation
  • Lesley Rulloda, Vice-President, NBA Asia
  • Kieran Holmes‑Darby, Gaming Director, Formula E
  • Jasper Donat, CEO, Branded


Sports Matters Academy is a free educational content series, produced by industry events organiser Branded, with SportBusiness acting as one of the main partners. It is aimed at those contemplating a career in the sports industry, or seeking to advance an existing career. Through discussions with experienced industry experts, the content equips viewers with an understanding of important industry sub-sectors and gives insights into how to develop their careers.

The above module on the metaverse was the last of x modules in the series this year. The previous modules were:

Sports Matters Academy ran seven other modules this year:

Know Your Rights – covering the sports media rights business

Marketing Matters – covering sports marketing

Data Matters – covering sport’s transition into a data-driven business

Live Matters – covering the business of running live events

Leadership Matters – a special interview with World Athletics president Sebastian Coe, including a discussion around leadership within the sports business

Sponsorship Matters – covering the sports sponsorship business

Legal Matters – covering sports law