Marketing
Endeavor to launch IPO this Friday
Endeavor, the talent agency and sports and entertainment group that owns talent management company IMG, is to issue its highly-anticipated initial public offering on Friday
PGA Tour signs chat platform agreement with GameOn Technology
New PGA Tour Chatbot will allow fans to ask questions, gain instant access to tournament data
Facebook chooses Barcelona to develop new Fan Subscription platform
Spanish LaLiga football club Barcelona has said it will become the first partner for social media platform Facebook’s new Fan Subscription service.
Serie A considering promotional activity and Super Cup game in India
The Italian football league, Serie A, is looking at running promotional activity, potentially including a Super Cup game, in India to capitalise on burgeoning interest in the sport
European Tour brand refresh signals B2C ambitions
The European Tour has revealed a new logo and launched a new website and app as it attempts to broaden its appeal to fans and commercial partners
Pitch adds Deloitte’s Houlihan to senior management team
Sports marketing agency Pitch International has added Austin Houlihan, currently the director of the Deloitte Sports Business Group, to its senior management team
Nike drops Antonio Brown as an endorser
Move by sports footwear and apparel giant is latest chapter in ongoing saga around the troubled NFL wide receiver
CSM appoints Gary Brosnan as executive creative director
Global marketing agency CSM has announced the appointment of Gary Brosnan as executive creative director
Commercial chief Strich leaves DFB after 17 years
Denni Strich, a leading commercial executive at the German Football Federation (DFB), is leaving the national football federation after nearly 18 years in various positions
Borussia Dortmund enters grassroots coaching programme in India
German football club Borussia Dortmund is sending coaches to schools in India under a grassroots football development partnership with sports marketing firm World1 Sports
November ruling expected for Lagardère Sports v Karlsruhe case
The Regional Court of Karlsruhe is scheduled to deliver its verdict on November 15 on the legal case between sports marketing agency Lagardère Sports Germany and Karlsruhe SC of German football’s 2. B
Chinese athletes not keen on building international profile, and may not have to
Chinese athletes are shying away from building their profiles in overseas markets because both the cultural challenge of doing so and the riches on offer at home are too great, according to local industry…
Secret deodorant supports NWSL with $200,000 ticket purchase
Procter & Gamble's Secret deodorant is continuing its support of women's soccer in the United States by committing $200,000 to purchase 9,000 tickets to National Women’s Soccer League games for the re…
OVG forms International Venue Alliance, commences Silverstone naming rights search
US venue development, advisory and investment company Oak View Group has launched a global venue collective and will seek out a naming rights partner for British motorsport circuit Silverstone, which has…
Rights to beloved Phillie Phanatic mascot in dispute after more than 40 years
Legal battle revives tension that previously existed between the MLB club and the design firm that helped create iconic character.
MLB bringing FoodFest back to New York
League marketing effort uses baseball's deep connection with food to target non-core fans
XFL unveils team names, logos in advance of 2020 debut
Team names, logos more restrained than those used for spring football league's original incarnation