Winter Sports

Latest Features

SportBusiness looks at what China is doing to get ready for the Beijing 2022 Winter Olympics, and the impact preparations are having on local engagement with winter sports.

Guy Horne, founder of specialist consultancy H&A Media and his colleague and former Olympian Ana Jelusic examine China’s readiness to host the 2022 Winter Olympics and look at the commercial opportunities in the country’s emerging winter sports market

China’s winter sport industry is booming ahead of the Beijing 2022 Winter Olympics. But the pace of development has created challenges for the Chinese state, from environmental and real estate policy to a lack of technical nous.

The organisers of the Beijing 2022 Winter Olympics have adopted a less-is-more approach to their domestic sponsorship programme. Zhang Dan reports on their progress in becoming the first city to host both the summer and winter Games.

The IOC is undertaking a range of reforms designed to make bidding for and hosting the Olympics less costly and less complex. Jonathan Dyson asks whether any progress is being made, including in the current 2026 Winter Olympics bidding race, and looks at what more needs to be done.

IOC president Thomas Bach said the Beijing 2022 Winter Olympics would "transform the global scene for winter sports", in an address marking one year to go until the start of the Games

Italian television executive Antonio Marano has been named as the new commercial director of the Milan-Cortina Foundation 2026, the organising committee for the Italian Winter Olympic and Paralympic Games

Swiss white goods company V-Zug has been named the official main sponsor of the next three World Curling Championships outside of Canada.

US sports broadcaster ESPN has detailed plans to stage its X Games Aspen event in January for the 20th consecutive year, although no fans will be able to attend

Features

Schools in developing sports markets such as China and India are forging links that could eventually push them towards the top set in sports business postgraduate academia. Richard Mulligan reports.

The entertainment factor has brought spectators closer to the heart of some of the most forward-thinking events in the burgeoning winter sports sector. Dominic Bliss finds out more.

Europe’s short-lived hosting of ESPN’s X Games is set to be revived, but with the failed 2022 winter Olympic Games bidder Oslo in the driving seat, will the action sports event be back for good?

A football club has taken matters in its own hands to drum up support for an Olympics bid. Rory Squires explains why.

While Russian clothing brand Bosco di Ciliegi held a strong market position at home, overseas awareness was zero. So when the group was approached by the Russian Olympic Committee to create the Russian uniforms for the 2002 Olympic and Paralympic Winter Games in Salt Lake City, it seized the opportunity to gain some international recognition.