Winter Sports
Tax exemptions and increased demand drive 16-per-cent growth of Chinese winter sports economy
Beijing 2022: two years away but political and commercial challenges abound
Dropouts from 2026 Winter Olympics bidding race show impact of IOC reforms is yet to reach the public
SportBusiness Postgraduate Course Rankings 2017 | Emerging markets – When will developing regions make the grade?
Schools in developing sports markets such as China and India are forging links that could eventually push them towards the top set in sports business postgraduate academia. Richard Mulligan reports.
Extreme Winter Sports Focus: Off Piste
The entertainment factor has brought spectators closer to the heart of some of the most forward-thinking events in the burgeoning winter sports sector. Dominic Bliss finds out more.
Four companies named official suppliers for Beijing 2022
Norwegian Ski Federation loses Veidekke deal as financial losses bite deep
Veltins extends Four Hills rights in winter sports sponsorship spree
Japanese Olympic Committee approves Sapporo’s 2030 Winter Olympics bid
X Marks the Spot
Europe’s short-lived hosting of ESPN’s X Games is set to be revived, but with the failed 2022 winter Olympic Games bidder Oslo in the driving seat, will the action sports event be back for good?
For Club and Country
A football club has taken matters in its own hands to drum up support for an Olympics bid. Rory Squires explains why.
Sponsorship Works 2012 – Sponsorship Case Study: Bosco and Sochi Winter Olympic and Paralympic Games
While Russian clothing brand Bosco di Ciliegi held a strong market position at home, overseas awareness was zero. So when the group was approached by the Russian Olympic Committee to create the Russian uniforms for the 2002 Olympic and Paralympic Winter Games in Salt Lake City, it seized the opportunity to gain some international recognition.