Winter Sports

Adam Nelson talks to Jurg Capol, marketing director of the International Ski Federation (FIS) about how the organisation has endured the Covid-19 pandemic thanks to digital innovations.

Sarah Lewis, the former secretary general of the International Ski Federation (FIS), has announced her intention to run for the presidency of the organisation in this year’s election. 

Guy Horne, managing director and founder of specialist consultancy H&A Media, looks at viewing patterns for winter sports in China and asks how the IOC can win over new generations of fans in the country

The International Ski Federation is confident that the Beijing 2022 Winter Olympics will power growth in skiing in China, despite a lack of home-grown stars. Tom King reports.

SportBusiness looks at what China is doing to get ready for the Beijing 2022 Winter Olympics, and the impact preparations are having on local engagement with winter sports.

IOC president Thomas Bach said the Beijing 2022 Winter Olympics would "transform the global scene for winter sports", in an address marking one year to go until the start of the Games

Guy Horne, founder of specialist consultancy H&A Media and his colleague and former Olympian Ana Jelusic examine China’s readiness to host the 2022 Winter Olympics and look at the commercial opportunities in the country’s emerging winter sports market

Italian television executive Antonio Marano has been named as the new commercial director of the Milan-Cortina Foundation 2026, the organising committee for the Italian Winter Olympic and Paralympic Games

Swiss white goods company V-Zug has been named the official main sponsor of the next three World Curling Championships outside of Canada.

US sports broadcaster ESPN has detailed plans to stage its X Games Aspen event in January for the 20th consecutive year, although no fans will be able to attend

Mobility technology brand Telepass has been named as presenting sponsor of the 2021 FIS Alpine World Ski Championships in Cortina, Italy

South Korea has made its first formal proposal to North Korea to co-host the 2024 winter Youth Olympic Games

Cricket Australia confirmed the schedule for the Vodafone Test series, Dettol ODI Series and Dettol Twenty20 International Series against India – Cricket Australia G

Wsportsmedia, the Sweden-based rights-holder to Ski Classics events, has acquired the Finnish endurance sports portal Kestavyysurheilu.fi

The Beijing 2022 Winter Olympics and Paralympics have signed Sankeshu Paint as official exclusive paint supplier for the Games

Jason Gardener, president of UK Athletics and a former Olympic gold medallist, has described how the British Bobsleigh & Skeleton Association ignored an approach from him to address allegations of racism…

The Beijing 2022 Winter Olympics organising committee has signed a quartet of official suppliers