Winter Sports

Building supplies company Würth has strengthened its association with winter sports by being named a main sponsor of the 2023 Alpine and Nordic World Ski Championships, while heating and refrigeration …

GB Snowsport has boosted its sponsorship portfolio with the addition of the Rubicon Raw Energy drink brand

Four-year pact includes title sponsorship rights to US Alpine Team

US Ski & Snowboard has secured a long-term strategic partnership with outdoor recreation media and services company Outside Interactive, which will stream International Ski Federation (FIS) World Cup …

The Italian arm of professional services company Deloitte has added domestic sponsorship rights to the 2026 Winter Games in Milan-Cortina to its Olympic global partner deal

The International Ski and Snowboard Federation (FIS) has hit out at the International Olympic Committee’s “surprising and disappointing” decision to exclude women’s Nordic combined from the 2026 Winter …

The national skiing associations of Austria, Croatia, Germany and Switzerland have united to protest the controversial re-election of Johan Eliasch as president of the International Ski Federation (FIS)…

Italian brand secures large package of rights with national governing body

Sarah Lewis, the former secretary general of FIS, the international skiing federation, has set up her own consultancy focused on sports governance, leadership, project management and communication strategies

Football's world governing body Fifa has halted all international matches in Russia and barred the Russian team from competing under its own name and flag, in response to the war in Ukraine

Industry insiders confident that participation boom is real Growing middle class seeks active lifestyles and new pastimes Home-grown elite events and athletes expected in coming years
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Global visual content creator Getty Images will serve as the Official Photographic Agency of the International Olympic Committee for the upcoming Olympic and Paralympic Winter Games in Beijing

US Ski & Snowboard has unveiled a trio of commercial partnerships ahead of the 2022 Beijing Winter Olympics. Air purification technology company Airphx has been named an official suppler to the organization.

China has realised its goal of engaging 300m people in winter sports ahead of the Beijing 2022 Winter Olympics, according to a report from its National Bureau of Statistics

US Ski & Snowboard and Delta Air Lines have renewed their long-standing partnership through 2023 to include the upcoming 2022 Beijing Winter Olympics

Chinese ecommerce brand JD.com has agreed a deal to sponsor the Chinese freestyle skiing team ahead of the Beijing 2022 Winter Olympics. JD's designation will be official partner of the team

The bid committee for a future Winter Olympic Games in Salt Lake City has projected that hosting the event would require a budget of up to $2.2bn (€1.9bn).