Winter Sports
Würth steps up commitment to FIS showpieces, Viessmann extends support
Building supplies company Würth has strengthened its association with winter sports by being named a main sponsor of the 2023 Alpine and Nordic World Ski Championships, while heating and refrigeration …
Rubicon Raw Energy signs on as GB Snowsport sponsor
GB Snowsport has boosted its sponsorship portfolio with the addition of the Rubicon Raw Energy drink brand
US Ski & Snowboard signs landmark sponsorship deal with Stifel
Four-year pact includes title sponsorship rights to US Alpine Team
US Ski & Snowboard aligns with Outside Interactive, extends NBC Sports deal
US Ski & Snowboard has secured a long-term strategic partnership with outdoor recreation media and services company Outside Interactive, which will stream International Ski Federation (FIS) World Cup …
Deloitte adds Milan-Cortina 2026 rights to TOP deal
The Italian arm of professional services company Deloitte has added domestic sponsorship rights to the 2026 Winter Games in Milan-Cortina to its Olympic global partner deal
Nordic combined future in doubt as IOC approves Milano Cortina 2026 sports programme
The International Ski and Snowboard Federation (FIS) has hit out at the International Olympic Committee’s “surprising and disappointing” decision to exclude women’s Nordic combined from the 2026 Winter …
Skiing powerhouses take to CAS to challenge Eliasch’s FIS re-election
The national skiing associations of Austria, Croatia, Germany and Switzerland have united to protest the controversial re-election of Johan Eliasch as president of the International Ski Federation (FIS)…
US Ski & Snowboard lands wide-ranging Kappa apparel deal
Italian brand secures large package of rights with national governing body
Ex-FIS secretary general Lewis launches consultancy, invests in start-ups
Sarah Lewis, the former secretary general of FIS, the international skiing federation, has set up her own consultancy focused on sports governance, leadership, project management and communication strategies
Fifa halts matches in Russia as sports world steps up sanctions
Football's world governing body Fifa has halted all international matches in Russia and barred the Russian team from competing under its own name and flag, in response to the war in Ukraine
Beyond Beijing: Sustained growth expected for China’s winter sports industry
Industry insiders confident that participation boom is real
Growing middle class seeks active lifestyles and new pastimes
Home-grown elite events and athletes expected in coming years
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Getty Images positions remote technology to enhance Beijing Winter Games coverage
Global visual content creator Getty Images will serve as the Official Photographic Agency of the International Olympic Committee for the upcoming Olympic and Paralympic Winter Games in Beijing
US Ski & Snowboard unveils trio of deals ahead of Beijing 2022
US Ski & Snowboard has unveiled a trio of commercial partnerships ahead of the 2022 Beijing Winter Olympics.
Air purification technology company Airphx has been named an official suppler to the organization.
China says it has hit 300m winter sports participation target
China has realised its goal of engaging 300m people in winter sports ahead of the Beijing 2022 Winter Olympics, according to a report from its National Bureau of Statistics
US Ski & Snowboard, Delta Air Lines renew long-standing partnership
US Ski & Snowboard and Delta Air Lines have renewed their long-standing partnership through 2023 to include the upcoming 2022 Beijing Winter Olympics
JD.com sponsors Chinese aerial skiing team
Chinese ecommerce brand JD.com has agreed a deal to sponsor the Chinese freestyle skiing team ahead of the Beijing 2022 Winter Olympics.
JD's designation will be official partner of the team
Salt Lake City projects $2.2bn budget for Winter Olympics
The bid committee for a future Winter Olympic Games in Salt Lake City has projected that hosting the event would require a budget of up to $2.2bn (€1.9bn).