Winter Sports

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Winter Sports
Events

China’s winter sport industry is booming ahead of the Beijing 2022 Winter Olympics. But the pace of development has created challenges for the Chinese state, from environmental and real estate policy to a lack of technical nous.
Winter Sports
Sponsorship & Marketing

The organisers of the Beijing 2022 Winter Olympics have adopted a less-is-more approach to their domestic sponsorship programme. Zhang Dan reports on their progress in becoming the first city to host both the summer and winter Games.
Winter Sports
Events

The IOC is undertaking a range of reforms designed to make bidding for and hosting the Olympics less costly and less complex. Jonathan Dyson asks whether any progress is being made, including in the current 2026 Winter Olympics bidding race, and looks at what more needs to be done.
Winter Sports
Other

Schools in developing sports markets such as China and India are forging links that could eventually push them towards the top set in sports business postgraduate academia. Richard Mulligan reports.

Winter Sports

The entertainment factor has brought spectators closer to the heart of some of the most forward-thinking events in the burgeoning winter sports sector. Dominic Bliss finds out more.

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Winter Sports
Events

A report on Chinese winter sport consumption habits by the China Tourism Academy and online Chinese tour operator Ctrip has said the number of winter sports tourists during the 2018-19 season hit 224 million
Ice Hockey
Events

International Ice Hockey Federation president Rene Fasel is keen to add 3x3 ice hockey to the Gangwon 2024 Winter Youth Olympic Games programme, following a successful experimental competition at Lausanne…
Winter Sports
Sponsorship & Marketing

Chinese sportswear company Anta Sports Products announced yesterday that it has signed China's first naturalised skier, Eileen Gu, as a brand ambassador
Winter Sports
Events

The Gemdale Sports agency has branched out into a new sport after being named as the exclusive commercial partner of the 2021 Freestyle Ski & Snowboard World Championships in Zhangjiakou, China

Features

Action Sports
Events

Europe’s short-lived hosting of ESPN’s X Games is set to be revived, but with the failed 2022 winter Olympic Games bidder Oslo in the driving seat, will the action sports event be back for good?

Football
Events

A football club has taken matters in its own hands to drum up support for an Olympics bid. Rory Squires explains why.

Olympic Games
Sponsorship & Marketing

While Russian clothing brand Bosco di Ciliegi held a strong market position at home, overseas awareness was zero. So when the group was approached by the Russian Olympic Committee to create the Russian uniforms for the 2002 Olympic and Paralympic Winter Games in Salt Lake City, it seized the opportunity to gain some international recognition.