Winter Sports

The International Olympic Committee (IOC) has taken the unprecedented step of outlining its planned Winter Olympic Games hosts for the next 15 years, much to the disappointment and annoyance of Sweden.

US-based footwear brand Skechers has expanded its presence in winter sports by agreeing new sponsorships with the International Ski and Snowboard Federation (FIS) and the German Ice Hockey Federation (DEB)

The International Biathlon Union (IBU) has announced German health food brand LaVita as a main sponsor on a three-year deal

Swiss-Ski has announced that it is exploring a bid to stage the inaugural edition of the FIS Games in 2028, with St. Moritz/Engadin proposed as the host destination

US Speedskating and USA Bobsled/Skeleton have announced multi-year extensions with their long-standing apparel partner Under Armour

US Ski & Snowboard has secured a significant expansion of its landmark, four-year sponsorship agreement with Missouri-based wealth management and investment banking company Stifel Financial, just three…

Building supplies company Würth has strengthened its association with winter sports by being named a main sponsor of the 2023 Alpine and Nordic World Ski Championships, while heating and refrigeration …

GB Snowsport has boosted its sponsorship portfolio with the addition of the Rubicon Raw Energy drink brand

Four-year pact includes title sponsorship rights to US Alpine Team

US Ski & Snowboard has secured a long-term strategic partnership with outdoor recreation media and services company Outside Interactive, which will stream International Ski Federation (FIS) World Cup …

The Italian arm of professional services company Deloitte has added domestic sponsorship rights to the 2026 Winter Games in Milan-Cortina to its Olympic global partner deal

The International Ski and Snowboard Federation (FIS) has hit out at the International Olympic Committee’s “surprising and disappointing” decision to exclude women’s Nordic combined from the 2026 Winter …

The national skiing associations of Austria, Croatia, Germany and Switzerland have united to protest the controversial re-election of Johan Eliasch as president of the International Ski Federation (FIS)…

Italian brand secures large package of rights with national governing body

Sarah Lewis, the former secretary general of FIS, the international skiing federation, has set up her own consultancy focused on sports governance, leadership, project management and communication strategies

Football's world governing body Fifa has halted all international matches in Russia and barred the Russian team from competing under its own name and flag, in response to the war in Ukraine

Industry insiders confident that participation boom is real Growing middle class seeks active lifestyles and new pastimes Home-grown elite events and athletes expected in coming years

Global visual content creator Getty Images will serve as the Official Photographic Agency of the International Olympic Committee for the upcoming Olympic and Paralympic Winter Games in Beijing