Winter Sports
New Covid-19 variant sees cancellation of Lucerne’s winter Universiade
The 2021 winter Universiade has today (Monday) become the first major sporting victim of the new Covid-19 variant that has emerged, with Lucerne’s event being cancelled outright less than a fortnight b…
Infront, StreamAMG launch Ski and Snowboard Live OTT platform in US market
The Infront agency has teamed up with StreamAMG, the sports streaming and technology company, to launch Ski and Snowboard Live, a new direct-to-consumer streaming service for the US market
ARD and ZDF land new five-year FIS World Cup deal with Infront
German public-service broadcasters ARD and ZDF have retained rights to top FIS World Cup skiing events held outside of Germany in a new five-year deal announced this morning with the Infront agency
US Ski & Snowboard lands Textron Aviation sponsorship
US Ski & Snowboard has signed an agreement with general aviation company Textron Aviation
FIS votes to limit presidential terms, brings forward new diversity rules
Associations within the International Ski Federation (FIS) have voted to place term limits on its presidency and FIS Council members, as well as to bring more gender equality to the organisation at its…
Sponsorship sales executive Checha swaps Sportfive role for Infront Germany
Sponsorship executive Diego Checha has been appointed as associate director of sales for winter sports and premium rights at Infront Germany after five and a half years with the Sportfive agency
Poland’s TVP extends Visma Ski Classics rights deal
Poland’s public-service broadcaster TVP has extended its agreement to show Visma Ski Classics for another three years.
Longines backs Chinese alpine ski team, FIS opens Beijing office
Watchmaker Longines has agreed a sponsorship deal for China's national alpine skiing team.
Longines will be the team's designated watch brand and official timekeeper
Goldschmidt takes leadership reins at US Ski & Snowboard
Veteran industry executive succeeding Tiger Shaw at key US NGB
BKW extends with Swiss-Ski, Schenker Schweiz inks Swiss Olympic renewal
Swiss energy and infrastructure service provider BKW has extended its official premium and sustainability partner agreement with the Swiss Ski Association (Swiss-Ski) until the end of the 2025-26 season
ORF lands Swiss-Ski rights in long-term Infront deal
ORF, the Austrian public-service broadcaster, has secured rights to FIS World Cup events organised by Swiss-Ski, the Alpine country’s national ski federation.
Long-time FIS president Kasper dies aged 77
The International Ski Federation (FIS) and International Olympic Committee are among those who have paid tribute to Gian Franco Kasper, the long-time president of the FIS, who has passed away at the age…
Vion succeeds Lewis as permanent FIS secretary general
The International Ski Federation (FIS) has named Michel Vion as the full-time successor to Sarah Lewis as its secretary general following a virtual FIS Council meeting
Ski mountaineering proposed for Milan-Cortina 2026
The sport of ski mountaineering could be added to the programme for the 2026 winter Olympics in Milan-Cortina after the local organising committee put it forward for inclusion
Freestyle skier Gu signs on with Tiffany & Co as brand ambassador
Jewelry brand Tiffany & Co has signed up Chinese-American professional freestyle skier Eileen Gu as a brand ambassador
Sunrise UPC to replace Swisscom as Swiss Ski main partner from 2022-23
Swiss telco Sunrise UPC will take over from sector rival Swisscom as the new Swiss Ski main partner from the 2022-23 season
Swisscom to end 20-year sponsorship of Swiss Ski
Swiss telco Swisscom will end its 20-year sponsorship of the Swiss Ski Federation after the 2021-22 season