Winter Sports
Winter X Games Series latest addition to US action sports calendar
US Ski & Snowboard is looking to tap into the buzz around the United States winter sports scene by teaming up with action sports' X Games on a new, combined event
Former CEO under investigation amid Milan-Cortina 2026 probe
The Milan offices of the local organising committee of the 2026 Winter Olympics in Italy have been searched in relation to a corruption investigation involving former CEO, Vincenzo Novari.
Krauss to vacate Infront Austria MD, winter sports roles
Stefan Krauss, the long-standing managing director of Infront Austria and the agency’s vice-president of winter sports, is to leave the company by the end of next month.
IOC sets out pathway to 2038 Winter Olympic Games
The International Olympic Committee (IOC) has taken the unprecedented step of outlining its planned Winter Olympic Games hosts for the next 15 years, much to the disappointment and annoyance of Sweden.
Skechers deals with Infront to bolster winter sports portfolio
US-based footwear brand Skechers has expanded its presence in winter sports by agreeing new sponsorships with the International Ski and Snowboard Federation (FIS) and the German Ice Hockey Federation (DEB)
LaVita secured as IBU World Cup main sponsor, adds FIS rights
The International Biathlon Union (IBU) has announced German health food brand LaVita as a main sponsor on a three-year deal
Switzerland declares interest in hosting inaugural FIS Games in 2028
Swiss-Ski has announced that it is exploring a bid to stage the inaugural edition of the FIS Games in 2028, with St. Moritz/Engadin proposed as the host destination
Under Armour extends US speedskating, bobsled, skeleton deals
US Speedskating and USA Bobsled/Skeleton have announced multi-year extensions with their long-standing apparel partner Under Armour
US Ski & Snowboard strikes expanded Stifel deal
US Ski & Snowboard has secured a significant expansion of its landmark, four-year sponsorship agreement with Missouri-based wealth management and investment banking company Stifel Financial, just three…
Würth steps up commitment to FIS showpieces, Viessmann extends support
Building supplies company Würth has strengthened its association with winter sports by being named a main sponsor of the 2023 Alpine and Nordic World Ski Championships, while heating and refrigeration …
Rubicon Raw Energy signs on as GB Snowsport sponsor
GB Snowsport has boosted its sponsorship portfolio with the addition of the Rubicon Raw Energy drink brand
US Ski & Snowboard signs landmark sponsorship deal with Stifel
Four-year pact includes title sponsorship rights to US Alpine Team
US Ski & Snowboard aligns with Outside Interactive, extends NBC Sports deal
US Ski & Snowboard has secured a long-term strategic partnership with outdoor recreation media and services company Outside Interactive, which will stream International Ski Federation (FIS) World Cup …
Deloitte adds Milan-Cortina 2026 rights to TOP deal
The Italian arm of professional services company Deloitte has added domestic sponsorship rights to the 2026 Winter Games in Milan-Cortina to its Olympic global partner deal
Nordic combined future in doubt as IOC approves Milano Cortina 2026 sports programme
The International Ski and Snowboard Federation (FIS) has hit out at the International Olympic Committee’s “surprising and disappointing” decision to exclude women’s Nordic combined from the 2026 Winter …
Skiing powerhouses take to CAS to challenge Eliasch’s FIS re-election
The national skiing associations of Austria, Croatia, Germany and Switzerland have united to protest the controversial re-election of Johan Eliasch as president of the International Ski Federation (FIS)…
US Ski & Snowboard lands wide-ranging Kappa apparel deal
Italian brand secures large package of rights with national governing body
Ex-FIS secretary general Lewis launches consultancy, invests in start-ups
Sarah Lewis, the former secretary general of FIS, the international skiing federation, has set up her own consultancy focused on sports governance, leadership, project management and communication strategies