Winter Sports

Latest Features

China’s winter sport industry is booming ahead of the Beijing 2022 Winter Olympics. But the pace of development has created challenges for the Chinese state, from environmental and real estate policy to a lack of technical nous.

The organisers of the Beijing 2022 Winter Olympics have adopted a less-is-more approach to their domestic sponsorship programme. Zhang Dan reports on their progress in becoming the first city to host both the summer and winter Games.

The IOC is undertaking a range of reforms designed to make bidding for and hosting the Olympics less costly and less complex. Jonathan Dyson asks whether any progress is being made, including in the current 2026 Winter Olympics bidding race, and looks at what more needs to be done.

Schools in developing sports markets such as China and India are forging links that could eventually push them towards the top set in sports business postgraduate academia. Richard Mulligan reports.

The entertainment factor has brought spectators closer to the heart of some of the most forward-thinking events in the burgeoning winter sports sector. Dominic Bliss finds out more.

The Beijing 2022 Winter Olympics organising committee has signed a quartet of official suppliers

The Norwegian Ski Federation (NSF), already suffering financial losses as a result of the Covid-19 pandemic, has lost one of its key sponsors – the country’s largest civil engineering company Veidekke.

German brewery Veltins has extended its sponsorship with major international winter sports events, including the Four Hills tournament and World Cups in ski jumping, Nordic combined and cross-country skiing

The Japanese Olympic Committee (JOC) executive board has approved Sapporo’s bid to host the 2030 Winter Olympics.

Features

Europe’s short-lived hosting of ESPN’s X Games is set to be revived, but with the failed 2022 winter Olympic Games bidder Oslo in the driving seat, will the action sports event be back for good?

A football club has taken matters in its own hands to drum up support for an Olympics bid. Rory Squires explains why.

While Russian clothing brand Bosco di Ciliegi held a strong market position at home, overseas awareness was zero. So when the group was approached by the Russian Olympic Committee to create the Russian uniforms for the 2002 Olympic and Paralympic Winter Games in Salt Lake City, it seized the opportunity to gain some international recognition.