Marketing

Baseball
Business

Marketing effort to again feature player nicknames on jerseys, customized uniform accessories
Basketball
Events

The NBA is looking to leverage the new – and much-hyped – in-town rivalry between the Los Angeles Lakers and Los Angeles Clippers by reportedly scheduling games between the city rivals on Opening Day of …
Marketing

New England Patriots quarterback Tom Brady has signed with William Morris Endeavor for his off-field representation. The news was first reported by the Hollywood Reporter
Football
Marketing

Spanish LaLiga football club Barcelona has strengthened its ties with Rakuten by striking a collaboration agreement with Vissel Kobe, the Japanese J1 League team the e-commerce giant owns
Business

Parent company of Infront, Ironman triathlon revises IPO target twice and then sees stock go even lower at the start of trading
Golf
Marketing

The PGA Tour has announced a multi-year content and marketing partnership with DraftKings, designating the Boston-based fantasy sports operator as the Tour's first official daily fantasy game
Marketing

Global marketing services group Dentsu Aegis Network is planning to drop "Aegis" from their brand name in 2020
Football
Business

As France's Ligue 1 is staging a four-team tournament in Washington DC this week, Bob Williams looks at how it aims to expand its reach into the US and improve overseas media-rights income.
Governance

Highly-influential NBA agent Rich Paul – who represents Los Angeles Lakers forward LeBron James, as well as numerous other stars in the league – has been named the head of United Talent Agency's new s…
Basketball
Business

Euroleague Basketball's revenue has more than doubled over the past three seasons, and it's now expanding the competition across western Europe, Callum McCarthy delves into how the plan is being put into action.
Marketing

Steve Martin, the global chief executive of international advertising agency M&C Saatchi Sport & Entertainment, is set to relocate to Sydney, Australia as part of the group’s strategy to further explore g…
Marketing

Match IQ, a sports event and consulting agency, has announced it will open an office in New York City, which will be run by former New York Red Bulls and New York Cosmos executive Erik Stover.
Cricket
Fan Engagement

The 2019 ICC Cricket World Cup has demonstrated that there is a significant market for the ECB's new competition, The Hundred, according to its managing director, Sanjay Patel. He tells Adam Nelson how the ECB intends to capitalise on England's stunning World Cup victory and extend the sport's moment in the sun well beyond this summer.
Fan Engagement

Highlights of Fanatics International president Steve Davis in conversation at the Sports Decision Makers Summit in London, July 2019.
Sponsorship & Marketing

Jennifer van Dijk, Executive Vice President, Marketing at Wasserman speaking on the Power of the Athlete panel at the Sports Decision Makers Summit in Miami.
Motorsport
Marketing

Sean Bratches explains the data and technology partnership between Formula 1 and Amazon Web Services at the Sports Decision Makers Summit in Miami.
Basketball
Governance

Hiring of outgoing Twitch CMO to key league role further showcases NBA's accelerating technology interests
Esports
Marketing

Lagardère Sports and Entertainment has furthered its presence in the esports market by being appointed as the exclusive agency to market commercial rights to the PlayerUnknown’s Battlegrounds’ (PUBG) 2019…