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Lagardère Sports signs fresh esports partnership amid takeover talk

Lagardère Sports and Entertainment has furthered its presence in the esports market by being appointed as the exclusive agency to market commercial rights to the PlayerUnknown’s Battlegrounds’ (PUBG) 2019 Nations Cup and Global Championship.

Following a successful collaboration with Korean firm PUBG Corporation to jointly market the commercial rights of its Global Invitational event last year, the new contract will see Lagardère Sports increase its presence in the Battle Royale genre by unilaterally marketing the commercial rights of PUBG’s most anticipated events in 2019.

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