Sean Bratches explains the data and technology partnership between Formula 1 and Amazon Web Services at the Sports Decision Makers Summit in Miami.
Our latest on Covid-19
PFL poised to stage 2021 regular season in Las Vegas bubble
The Professional Fighters League is looking to stage its 2021 regular season at a bubble environment in Las Vegas, Nevada, in the wake of the Covid-19 pandemic
Uefa to cut club competition prize money over five years to offset Covid losses
Uefa has written to its 55 member associations warning them that it will cut prize money in its club competitions over the next five years to offset the losses incurred during the Covid-19 pandemic
US television viewership data set for historic changes with enhanced out-of-home reporting
After years of industry debate and development, Nielsen this month is beginning widespread measurement of out-of-home television viewership in the US, a move set to create significant changes across the sports industry
McLaren’s new commercial chief Mark Waller is bringing lessons from American sport
Mark Waller joined McLaren Racing in May from the NFL, becoming the British motorsport team's managing director of sales and marketing. He's relishing his new role, and sees opportunities to drive the business forward in adding consumer-facing sponsors, creating more digital content, and expanding the team's already impressive esports programme.
Supercars inks three year sponsorship deal for Townsville race
Insurance provider NTI has signed on as the official naming rights partner of the annual Townsville Supercars event through to 2022
Round-Up: Olympics ‘to go ahead amid pandemic’, Tencent pushes for games streaming merger, PKL teams ‘reject Star offer’, and more
Next year's Tokyo Olympics will take place even if the Covid-19 pandemic is still underway, said Toshiro Muto, chief executive of the Games' organising committee
Fisker in advanced talks to become first manufacturer in Extreme E racing series
Electric vehicle company Fisker is in advanced talks to become the first manufacturer to enter the Extreme E global electric SUV racing competition, the series’ organisers have announced.
F1 takes Paddock Club virtual in Zoom hospitality tie-up
Formula 1 has signed a new digital deal with Zoom Video Communications to enable the roll out of virtual Paddock Club experiences during the motor-racing championship’s Covid-19-affected 2020 season.
Going beyond the box score
How on-screen graphics are becoming the gateway to a new level of fan engagement through personalised access to data, merchandising and even second screen experiences.
Sapphire looking to uncover tech jewels
There are hundreds of venture capital funds looking to capitalise on the fast-growing world of sports technology
Up close and personal: How AI is transforming video content and driving revenues
Daniel Shichman, co-founder and chief executive at WSC Sports: “It’s not about getting likes or shares but achieving business goals.”
Technology, sport, and a fresh perspective
I am not a technophile. Seems a crazy thing to say considering what I have been doing for the past decade