Steve Martin, the global chief executive of international advertising agency M&C Saatchi Sport & Entertainment, is set to relocate to Sydney, Australia as part of the group’s strategy to further explore growth opportunities across Asia-Pacific.
Jamie Gilbert-Smith, managing director of M&C Saatchi Sport & Entertainment Australia, will continue to head up the Sydney office, with support from Martin, who will focus on driving global growth and new office openings, particularly in South-East Asia.
Martin will leave the firm’s London office in September, leaving it in the control of UK chief executive Jamie Wynne-Morgan and joint-managing directors Jodie Fullagar and Rich Barker.
Martin explained the move, saying that while M&C Saatchi had “always committed to having as few offices as necessary rather than as many as possible,” now was the right time to “find the right opportunity in Asia to help balance our footprint.”
He added: “We have an incredibly strong UK Leadership team and so it feels the right time to continue to expand our offering and support the brilliant team in Sydney”.
Gilbert-Smith also noted that Martin’s arrival was timely in the run-up to the next year’s Olympic Games.
“As media continues to diverge, brands are realising that sport and entertainment represent increasing value and opportunity to reach, engage and connect with fans through their passions,” he said.
“This is a trend that’s evident right across the Asia Pacific region. An additional benefit to Steve’s arrival is that we, as the official communications partner for the Australian Olympic Committee, will see greater opportunities for growth in the lead up to the Tokyo 2020 games.”