Marketing
IOC relaxes Rule 40 ahead of Tokyo 2020
The International Olympic Committee (IOC) has moved to further amend its controversial rules governing athletes’ endorsement deals when competing at the Olympic Games.
LPGA expands Opendorse marketing partnership
The Ladies Professional Golf Association has expanded its partnership with athlete marketing platform Opendorse to also provide the Symetra Tour and 25 LPGA Tour events with access to Opendorse's technology…
Tokyo 2020 teams up with P&G for sustainability venture
The Tokyo Organising Committee of the Olympic and Paralympic Games (Tokyo 2020) has joined forces with Worldwide Olympic Partner Procter & Gamble to launch its latest venture to utilise the events as a…
GSE Worldwide agrees to acquire golf agency Impact Point
Transaction creates expanded talent and marketing agency representing 10 of world's top 100 golfers
IAAF to rebrand as World Athletics
The IAAF Council has approved proposals to change the name of the governing body to ‘World Athletics’ and to introduce a new logo.
Investment in women’s sport is growing, but has it reached the point of financial independence?
Few would argue against the fact that there is growing momentum behind women’s sports, both in media and commercial terms, but when will we be able to reach a stage where they are financially self-sustainable?
MLB, Boys & Girls Clubs tap Lindor for new creative
Major League Baseball and charitable partner the Boys & Girls Clubs of America today released a new set of creative spots featuring Cleveland Indians shortstop Francisco Lindor that will air nationally…
Eintracht Frankfurt to open regional office in New York City
Eintracht Frankfurt will this year become the latest European soccer club to open an office in New York City, SportBusiness can reveal
Time to monetise | The football clubs turning Chinese engagement into revenues
Many European football clubs are aiming to convert their large Chinese fanbases into significant new revenue streams. However, they must adapt to this complex market in order to capitalise on its huge potential. Jonathan Dyson reports from Shanghai.
IAAF engages BCW to drive global campaigns
The International Association of Athletics Federations (IAAF) has appointed global communications agency Burson Cohn & Wolfe (BCW) to run global campaigns to promote its events and sports initiatives
Fifa renews Getty Images partnership
Fifa has renewed its multi-year agreement with Getty Images through to the 2022 World Cup in Qatar
Ligue 1 in no hurry to set up New York office in US push
The French Football League (LFP), which runs Ligue 1 and Ligue 2, has no plans at present to set up a regional office in New York in its attempts to crack the United States market
Can new Bundesliga domestic and international deals prove 50+1 isn’t holding it back?
German football has earned praise for its blend of ideological purity and commercial nous, but calls to reform restrictions on private ownership and investment are growing. With the Bundesliga’s media rights coming to market, Callum McCarthy explores how the league’s commercial performance over the next 18 months could shape its long-term future.
World Rugby launches new marketing campaign for women’s game
World Rugby has unveiled a new global brand identity and marketing campaign for women’s rugby in an attempt to generate global exposure and encourage participation in the women’s version of the game.
Ligue 1 brings in Elevate Sports to support summer US tournament
Ligue de Football Professionnel (LFP) has hired Elevate Sports Ventures to support the North American media rights, sponsorship and ticket sales of its new summer tournament in the United States, the EA …
City Football Group targets Indian market with agency deal
Indian agency KWANAbler has announced a partnership with City Football Group (CFG), the ownership body of English Premier League champion Manchester City
WTA launches global marketing campaign
The Women’s Tennis Association (WTA) has launched ‘It Takes’, a new global marketing campaign that seeks to showcase the best female tennis players and iconic WTA tournaments.
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Wolves to open Chinese megastore, claim first with barrier seating
English Premier League football team Wolverhampton Wanderers is to launch a new retail store in Shanghai this summer, while the club has also announced plans to fit barrier seating at its Molineux stadium