Dentsu to drop Aegis name, trim Asia-Pacific operations

Global marketing services group Dentsu Aegis Network is planning to drop “Aegis” from their brand name in 2020. The network is also currently streamlining its Asia-Pacific operations, with redundancies reported in the Singapore office.

According to Campaign, the latest move is part of the group’s “one Dentsu” strategy. The network had adopted the Aegis name in 2020 after Dentsu acquired British media conglomerate Aegis for $5bn.

DAN chief executive and executive chairman Tim Andree said: “The integration and the acquisition of ‘Dentsu Network and Aegis Media’ is over.”

Last week the Singapore office of the network had a round of redundancies, and they said to Mumbrella Asia: “We’ve made some changes to the business in Singapore today. While we are unable to comment on the number as it affects our people, it is limited.”

“In March, we announced a new management structure in Asia-Pacific to enable markets in the region to react to changing client needs with speed and agility.”

Campaign reported that the redundancies affected senior and middle-management roles, including those with chief, vice-president or “head of” roles, and others leaving the business include former Vizeum APAC chief executive Duncan Pointer, APAC president of programmatic services Sonal Patel, and APAC chief strategy and innovation officer Arvind Sethumadhavan.