Marketing
Manchester United announces three new appointments to communications team
Manchester United has confirmed two new roles and three new appointments to its communications department.
Andrew Ward joins in the new role of head of corporate and commercial communications
Autonomous Toyota vehicles to transport staff and athletes at Tokyo 2020
Olympics 'TOP' partner Toyota is supplying 20 autonomous vehicles to move athletes and staff around the Olympic and Paralympic villages at Tokyo 2020
FA’s new commercial and marketing director is Pepsi’s Swarbrick
England’s Football Association has named Kathryn Swarbrick as its new commercial and marketing director.
NBA India Games tips off today, adds JBL as sponsor
The 2019 NBA India Games, the American basketball league's biggest-ever marketing push in India, starts today at the Dome @ NSCI, SVP Stadium in Mumbai.
Former Brooklyn Nets CEO resurfaces to lead Roc Nation division
Brett Yormark to share agency executive role with his twin brother, Michael
Toro Rosso seeks to change name to AlphaTauri
Formula One team Toro Rosso has sought approval from the FIA and Liberty Media to change its name to AlphaTauri, also the name of a fashion brand run by the team's owner Red Bull.
According to Speedweek
EXCLUSIVE: AFF considering O’Brien proposal for relaunch of club championship
The Asean Football Federation is considering a proposal by sports business entrepreneur Seamus O'Brien to relaunch a Southeast Asian club championship
PPG extends entitlement as NHL’s exclusive paint partner
New term calls for use of thermochromic coatings on official NHL game pucks
MLB debuts 2019 postseason ad campaign
New league postseason promotional campaign blends current and archival game footage
McLaren’s new commercial chief Mark Waller is bringing lessons from American sport
Mark Waller joined McLaren Racing in May from the NFL, becoming the British motorsport team's managing director of sales and marketing. He's relishing his new role, and sees opportunities to drive the business forward in adding consumer-facing sponsors, creating more digital content, and expanding the team's already impressive esports programme.
NHL signs cross-marketing and promotional deal with Green Day
Collaboration includes live appearances, use of band's music in various broadcast show intros, league content
Infront’s Zurbruegg: Focus on top events protects us from mass participation consolidation
The mass participation events industry is undergoing a consolidation as participation levels at some second-tier events fall, but Infront’s dominant position in delivering the top events has enabled f…
Yabo Sports appoints Steven Gerrard as ambassador
Asian sports betting company Yabo Sports has appointed Steven Gerrard, the manager of Scottish football team Glasgow Rangers and former Liverpool FC player, as a brand ambassador
McLaren’s new marketing chief targets more consumer-facing brands and behind-the-scenes content
McLaren Racing’s new managing director of sales and marketing Mark Waller is promising more consumer-facing brand partnerships and a “much more aggressive” approach to digital and social media from the m…
IAAF extends Asics deal for 10 years, approves name change
Japanese sportswear company Asics has extended its deal to be an Official Partner of the International Association of Athletics Federations for 10 years, until 2029
NHL partners with Opendorse to help build players’ brands
The National Hockey League has partnered with athlete marketing platform Opendorse to help its players build their brands and increase fan engagement on social media.
Infront retains IIHF business in deal worth over CHF500m
The Infront agency has signed a 10-year extension to its media and sponsorship rights sales agreement with the International Ice Hockey Federation
Team Marketing’s Wilson to lead Pitch Partnerships
The Pitch Marketing Group agency has appointed Luke Wilson, formerly of Team Marketing, as head of partnerships to lead its sponsorship consultancy and activation business, Pitch Partnerships