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Infront retains IIHF business in deal worth over CHF500m

Players of Canada and Finland fall into the goal during the 2019 IIHF Ice Hockey World Championship final game (Photo by Matt Zambonin/HHOF-IIHF Images/Pool/Getty Images)

The Infront agency has signed a 10-year extension to its media and sponsorship rights sales agreement with the International Ice Hockey Federation.

The deal will run from 2024 to 2033 after the reappointment was ratified at the IIHF Congress in Rome today.

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