The mass participation events industry is undergoing a consolidation as participation levels at some second-tier events fall, but Infront’s dominant position in delivering the top events has enabled f…
Our latest on Covid-19
All four NFL Divisional playoff games to have fan attendance
League, teams seek delicate balance between pandemic and fan engagement
Golden Knights and Kings join growing list of NHL teams with helmet deals
The Vegas Golden Knights and LA Kings have become the latest NHL franchises to sign helmet sponsorship deals for the rescheduled 2020-21 season that got underway this week
Infront increases focus on endurance and mass participation sport with new unit
The Infront Sports & Media agency has created a new unit dedicated to the growth of its endurance and mass participation event portfolio.
Infront launches new mass participation running event in China
The Infront Sports & Media agency has announced the launch of Happy 10k, a new mass-participation running series in China.
Half of UK mass participation event organisers expect 50 per cent revenue loss
Over half of the UK’s mass participation event organisers have said they anticipate business revenue losses of over 50 per-cent this year as a result of the Covid-19 pandemic, according to a new survey.
Ironman will not host any further events in US in 2020 due to Covid-19
The Ironman Group has announced it will not host any further events in the United States this year due to the Covid-19 pandemic.
This move has resulted in the cancelation of the Ironman 70