The National Hockey League has signed a three-year extension that continues Pittsburgh-based PPG as the league’s official paint for both the US and Canada.
Financial terms were not disclosed. The new term calls for covering all game pucks with a thermochromic coating that changes color when they get too warm for in-game use. When coating changes from purple to clear, a puck’s temperature has risen above freezing, providing an immediate visual cue to game officials to change out the puck.
PPG, meanwhile, will continue to use league marks and promote its NHL alignment in various promotional efforts such as on paint packaging, in-store point-of-purchase displays, on social media, and through various contests and promotions. PPG will also have a presence in league jewel events such as the upcoming 2020 Winter Classic, and will participate in various community engagement programs.
The company’s cold chip-resistant paint coating is now used on all NHL goal posts.
“Through the integrated partnership, PPG will continue to identify ways to integrate its game-changing technologies into hockey and continue to build upon our partnerships with the NHL.”
PPG also has the naming rights for the Pittsburgh Penguins’ home arena in Pennsylvania.