HomeBusinessFormula 1

McLaren’s new commercial chief Mark Waller is bringing lessons from American sport

Mark Waller, McLaren Racing managing director of sales and marketing. (McLaren Racing)

Mark Waller joined McLaren Racing in May from the NFL, becoming the British motorsport team's managing director of sales and marketing. He's relishing his new role, and sees opportunities to drive the business forward in adding consumer-facing sponsors, creating more digital content, and expanding the team's already impressive esports programme.

Most recent

Following last fall's repurposing of many sports facilities as voting centers, an increasing number of venues are now being used as mass vaccination centers, though the logistics to do so remain complex.

Lega Serie A has been working to restructure its commercial and marketing operation over the last 12 months. In an exclusive interview, commercial director Michele Ciccarese outlines how sponsorship will take shape under the new structure.

SportBusiness delves into the bid books of the contenders to host the 2027 Asian Cup to examine the thinking and the plans behind each entry. Tom King reports.

SportBusiness speaks to Fifa's Jean-Francois Pathy about the launch of its new podcast series ad its future strategy as an attempt to engage a larger audience through culture and music.