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McLaren’s new commercial chief Mark Waller is bringing lessons from American sport

Mark Waller, McLaren Racing managing director of sales and marketing. (McLaren Racing)

Mark Waller joined McLaren Racing in May from the NFL, becoming the British motorsport team's managing director of sales and marketing. He's relishing his new role, and sees opportunities to drive the business forward in adding consumer-facing sponsors, creating more digital content, and expanding the team's already impressive esports programme.

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