HomeMediaMotorsportUSA
Premium

ESPN views commercial-free strategy as ‘differentiator’ in bid to keep US Formula 1 rights

ESPN has monetized its Formula 1 coverage in the United States thanks to a presenting sponsorship deal with Mother's Polish

John Suchenski, ESPN's director of programming and acquisitions, tells SportBusiness the strategy behind the sports network's efforts to keep hold of highly prized Formula 1 rights in the United States. Bob Williams reports.

You need a Premium subscription to access this content

Upgrade now to enjoy unlimited access to all our articles, insights, features and more

Already a subscriber? Sign in here

Related Articles

Esports
Esports

The race’s popularity among young fans, both new and existing, has shown F1’s senior executives that video games and esports can be central to engaging under-25s.
Premium
Motorsport
Events

Andrew Georgiou, president of Discovery-owned broadcaster Eurosport, tells Adam Nelson about the company's investment in the FIA Electric GT Championship series and describes how the launch of Discovery+ earlier this year has given the company a platform to "connect all the different stories we're telling."
Premium

Related News

Motorsport
Media

Subscription-free streaming platform Recast has added the World Touring Car Cup (WTCR) as its latest content partner through an agreement with the motor-racing championship’s promoter, Discovery Sports Ev…
Motorsport
Media

Brazilian commercial broadcaster Bandeirantes has agreed a three-season extension to its Formula 1 rights deal
Motorsport
Media

A new player looks set to emerge in China's sports media landscape, with giant telco China Telecom in advanced talks to acquire digital rights for Formula 1 motor racing, according to local industry insiders
Premium
Motorsport
Media

Canal Plus, the French pay-television broadcaster, registered an average audience of 1.26 million subscribers for live coverage of yesterday’s (Sunday’s) Formula 1 Monaco Grand Prix.

Most recent

Multiple Sports
Finance & Law

In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Brad Griffith, founder and chief executive of mobile-focused ticketing company Gametime. Fisher and Russo also discuss the dramatic move of the University of Southern California and University of California-Los Angeles to the Big Ten Conference, the Big 12 Conference’s hire of new commissioner Brett Yormark, the completion of the revived United States Football League’s first season and new search for additional partners, an investment by US-based Sixth Street into a share of FC Barcelona’s television rights for LaLiga, developing expansion plans for the National Women’s Soccer League, and additional legal turmoil for Major League Baseball’s Tampa Bay Rays.
Premium
Multiple Sports

Two leading professionals explain the work of sports lawyers, in the penultimate session from educational content series Sports Matters Academy
Sponsorship & Marketing

FAW targets annual revenues of £30m by 2028, double current levels Sponsorship income currently ‘undervalued’ by £3m per year Ass
Premium