ESPN seeks ways to expand sponsorship revenue to monetize renewed F1 rights in US

McLaren driver Daniel Ricciardo gets into the swing of it ahead of the 2022 United States Grand Prix in Austin, Texas (Credit: Getty Images)
McLaren driver Daniel Ricciardo gets into the swing of it ahead of the 2022 United States Grand Prix in Austin, Texas (Credit: Getty Images)
John Suchenski, ESPN’s director of programming and acquisitions, tells SportBusiness the network is considering having multiple presenting sponsors of both its pre-race and race telecasts going forwards.

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