Formula One

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Formula One is working with market research group Populus on biometric studies of the live TV audience during grand prix coverage. Jonathan Dyson reports on how the work is being carried out and how the results are being used.

In this week's China sports industry round-up: LPGA confirms replacement for failed Alisports tournament; SAIC Motor strikes Chinese Super League deal; and Vivo lays out World Cup activations

Formula One has today (Tuesday) confirmed that the motor-racing championship will return to the Netherlands for the first time since 1985, with Zandvoort added to the calendar for the 2020 season

Confusion surrounds the future of the Brazilian Grand Prix after President Jair Bolsonaro claimed the country’s annual Formula One race will move to Rio de Janeiro in 2020, while promoters for its current h…

Sean Bratches, Formula One's managing director of commercial operations, says he is "optimistic" that Ferrari and Mercedes will participate in the second season of the highly-successful Netflix documentary…

Italian motorsport’s governing body, the Automobile Club d’Italia (ACI), has said it has reached an agreement in principle for a five-year extension to its race deal for the Italian Grand Prix, while Zan…