Nascar's newly developed iRacing Pro Invitational Series after several initial races is proving to be a powerful tool in reaching fans who had not previously followed the organization.
Pro League’s roaring audience growth is welcome damage limitation for ESL
Even as Covid-19 took a terrible toll on ESL’s event business, it helped the 11th season of the Pro League become the most viewed in its history. Callum McCarthy reports on how organisers put the event together despite the pandemic, and what its success suggests for esports' wider outlook.
The Secret Fan | Gfinity Elite Series, London
Digital correspondent Richard Clarke takes in a live esports event for the first time as he attends the Gfinity Elite Series in Fulham, London.
Blast Premier agrees flurry of media-rights deals for 2021
Esports tournament organiser Blast Premier has reached eight new international media rights deals for the 2021 season
The Masters looks to engage fans, expand reach with EA Sports partnership
Augusta National is looking to engage fans and expand the reach of The Masters by securing a partnership with Electronic Arts which enables the iconic golf tournament to be featured in a video game for …
Formula SimRacing to be shown on start-up platform Recast
Formula SimRacing, the motor racing esport, will broadcast live coverage of its 2021 season through sports video platform Recast.
This will be Recast’s first venture into esports.
BT Sport becomes latest UK broadcaster to acquire Extreme E rights
UK pay-television broadcaster BT Sport is the latest company to have penned a deal to broadcast races from motorsport series Extreme E.
BT has acquired non-exclusive rights to the Extreme E
Mark Abbott on the start of Major League Soccer’s 26th season
In this week's episode, podcast co-hosts Eric Fisher and Chris Russo interview Mark Abbott, Major League Soccer president and deputy commissioner. Eric and Chris also discuss National Football League’s recent trio of official sports betting partnerships, the developing effort of former Major League Baseball superstar Alex Rodriguez to buy the National Basketball Association’s Minnesota Timberwolves, TrillerNet’s acquisition of combat sports-focused media company FITE, and rising tension between US media networks and Nielsen Media Research.
Executive Insights | Media-rights acquisition in the USA
The first in a new series of webinars from SportBusiness University, Executive Insights give sports business and sport management students an exclusive and unrivalled look at how leaders across the business …
McConaughey’s star power helps Austin FC make immediate MLS splash
MLS expansion team drawing huge buzz thanks to the excitement of Austin, Texas, finally becoming a major league sports town and the global profile of minority owner and noted actor Matthew McConaughey. Bob Williams reports.
Investment in digital gaming helps FIS weather Covid storm
Adam Nelson talks to Jurg Capol, marketing director of the International Ski Federation (FIS) about how the organisation has endured the Covid-19 pandemic thanks to digital innovations.