Nascar's newly developed iRacing Pro Invitational Series after several initial races is proving to be a powerful tool in reaching fans who had not previously followed the organization.
Our latest on Covid-19
2021 Boston Marathon postponed until at least next fall
The Boston Athletic Association has decided to postpone next year's Boston Marathon until "at least the fall of 2021" in the wake of the global Covid-19 pandemic
MLB ends 2020 season, but finish marred by positive Covid-19 test
Dodgers star Turner participates in World Series title celebration despite positive test
Pro League’s roaring audience growth is welcome damage limitation for ESL
Even as Covid-19 took a terrible toll on ESL’s event business, it helped the 11th season of the Pro League become the most viewed in its history. Callum McCarthy reports on how organisers put the event together despite the pandemic, and what its success suggests for esports' wider outlook.
The Secret Fan | Gfinity Elite Series, London
Digital correspondent Richard Clarke takes in a live esports event for the first time as he attends the Gfinity Elite Series in Fulham, London.
Sport1 steps up esports commitment with new pan-European channel
German sports broadcaster Sport1 will launch a new pan-European esports channel on November 3 following the launch of the eSports1 channel in its home market at the start of 2019
VSPN eyes global expansion after Tencent-led funding round
Shanghai-based esports solutions provider Versus Programming Network (VSPN) has raised close to $100m (€85m) in a Series B funding round led by Chinese digital platform Tencent.
Former Electronic Arts marketing executive Bunge joins Riot Games
Riot Games, the publisher behind the League of Legends title, has appointed former Electronic Arts executive Jason Bunge as its first chief marketing officer
Uefa announces second edition of Uefa eEuro esports tournament
Uefa has announced plans for a second edition of its Uefa eEuro tournament, with the final of the esports event planned to coincide with the climax of the real Uefa European Championships in London next…
From old-school to digital dealing – How Content Arena is supporting sports media’s choking rights market
In spite of an increase in demand and a greater volume of content being available, "the market for trading rights is old-fashioned"
Yahoo Sports looks to operate at center of emerging sports industry trends
Verizon-owned digital sports media outlet looks to be aggressive in areas such as legalized wagering, 5G mobile networks, and virtual reality. Yahoo Sports general manager Geoff Reiss discusses the company's efforts with SportBusiness US Editor Eric Fisher
Indian fantasy sports industry can surmount recent legal hurdles, say experts
IPL driving growth in Indian fantasy sports sector
Users predicted to hit 100m this year
Sector continues to face legal challenges
Venue rivalry emerges as New York looks beyond Covid-19
Bradley Rial takes a look towards the future of event hosting in New York, one of the hardest-hit areas in the US during the Covid-19 pandemic.