Nascar's newly developed iRacing Pro Invitational Series after several initial races is proving to be a powerful tool in reaching fans who had not previously followed the organization.
Pro League’s roaring audience growth is welcome damage limitation for ESL
Even as Covid-19 took a terrible toll on ESL’s event business, it helped the 11th season of the Pro League become the most viewed in its history. Callum McCarthy reports on how organisers put the event together despite the pandemic, and what its success suggests for esports' wider outlook.
Nascar looks to expand reach, engage fans with Netflix sitcom ‘The Crew’
US stock car racing series is looking to engage its fanbase, attract new supporters, and extend relationships with commercial partners via a scripted comedy series. Bob Williams reports.
Latest F1 global survey shows strong gains in fan base
Research indicates property's demographics growing younger and more diverse
Edelston leaving Premier League for Formula E
The English Premier League’s head of media sales for Asia-Pacific, Michael Edelston, is leaving the organisation to take up a senior media-rights role at Formula E.
Fubo Sportsbook expands reach with Nascar partnership
Fubo Sportsbook, a subsidiary of United States-based, sports-focused streaming service fuboTV, is expanding its reach by becoming an authorized gaming partner of stock car racing series Nascar.
Infront Moto Racing renews Eurovision Services distribution, streaming agreement
Infront Moto Racing, the company that manages the exclusive broadcast, sponsorship and promotional worldwide rights of the FIM Motocross World Championship, has renewed an agreement with Eurovision Services,…
Pac-12 Conference commissioner Kliavkoff on the transformation of US college sports
In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview George Kliavkoff, commissioner of the Pac-12 Conference. Eric and Chris also discuss National Basketball Association’s league-level cryptocurrency sponsorship deal with Coinbase, a $100m (€86m) funding round for startup digital collectibles company Candy Digital, and ongoing turbulence in the United States’ regional sports network business. They also explore the acquisition by OneFootball and Eleven of a pool of international rights for nine European football leagues, as well as increasing scrutiny from the US House of Representatives on the National Football League and Washington Football Team.
Machine learning: What should a sports AI project look like?
A panel of AI experts attempted to demystify machine learning at a recent session of the ‘Access Innovation’ coaching series. Rebecca Hopkins summarises the takeaways from the event.
Charlotte FC takes calculated risk with MGM reality series to increase brand awareness
Charlotte FC president Nick Kelly speaks to SportBusiness about the strategy behind 'Welcome To The Team' and the measures being taken to maintain the integrity of the MLS roster-building process.
Tyler Tumminia on the rebranding and ascension of the Premier Hockey Federation
In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Tyler Tumminia, commissioner of the Premier Hockey Federation. Eric and Chris also discuss major ticketing-related deals involving SeatGeek and Vivid Seats, the backing of LeBron James’ The SpringHill Company by a group of top-tier investors, and the completion of Arctos Sports Partners’ $3bn (€2.59bn) investment fund.