HomeEsportsEsportsGlobal

Pro League’s roaring audience growth is welcome damage limitation for ESL

Natus Vincere with the trophy after during Counter-Strike: Global Offensive Final game between G2 Esports and Natus Vincere during ESL Intel Extreme Masters 2020 at Spodek Arena on March 01, 2020 in Katowice, Poland. (Photo by Norbert Barczyk/PressFocus/MB Media/Getty Images)

Even as Covid-19 took a terrible toll on ESL’s event business, it helped the 11th season of the Pro League become the most viewed in its history. Callum McCarthy reports on how organisers put the event together despite the pandemic, and what its success suggests for esports' wider outlook.

Most recent

The women's ice hockey league has replaced its commissioner and is seeking independent ownership of all its teams to stabilize in the short term and sustainably grow in long run. Bob Williams reports

Logistics brand DP World entered into a long-term deal with IPL franchise Royal Challengers Bangalore in 2020 and become title sponsor of Renault's F1 team, building on its existing sponsorship of the European Tour. Daniel Van Otterdijk, chief communications officer for the company, explains how each deal supports its objectives.

The influence of traditional sports executives is growing at esports rights-holders, leading to deeper partnerships with legacy media companies. Callum McCarthy reports.

SportBusiness speaks to Cricket Australia’s national commercial development manager Phil Rigby about how, in spite of the challenges of the Covid-19 pandemic, the organisation is confident about its sponsorship prospects. Tom King reports.