Activision Blizzard has announced plans to launch a groundbreaking esports league. SportBusiness International looks at whether it will set a new commercial benchmark for the sector.
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Activision Blizzard has announced plans to launch a groundbreaking esports league. SportBusiness International looks at whether it will set a new commercial benchmark for the sector.
You need a Premium subscription to access this content
A growing group of blue-chip brands are sponsoring esports, but the majority remain on the sidelines. Why? Matt Cutler reports.
Automobile Club de l'Ouest (ACO), organiser of the 24 Hours of Le Mans endurance motorsport event, is to launch an esports series in partnership with digital media platform Motorsport Network.
CSM Sport & Entertainment, a division of marketing services group Chime Communications, has forged a partnership with global esports agency Code Red which the two parties state is designed to provide the first full service offering in the sector.