The race’s popularity among young fans, both new and existing, has shown F1’s senior executives that video games and esports can be central to engaging under-25s.
Football and Rocket League: A burgeoning relationship on the rocks
Barcelona, Paris Saint-Germain and AS Monaco have all invested in Rocket League esports, but the business case for doing so is shaky at best. Callum McCarthy examines an esport with huge, unfulfilled potential.
Nascar begins to expand audience with iRacing Pro Invitational Series
Nascar's newly developed iRacing Pro Invitational Series after several initial races is proving to be a powerful tool in reaching fans who had not previously followed the organization.
New York Islanders establish Isles GT esports team
The National Hockey League's New York Islanders are entering the esports space for the first time with the creations of the Isles Gaming Team (Isles GT)
DRL extends run of dealmaking with Nacon pact
Drone racing property partners with French gaming products maker
Motorsport Games, ACO unveil expanded Le Mans Virtual Series
Leading racing game developer and publisher Motorsport Games has unveiled a rebranded and expanded competitive esports event based on the iconic 24 Hours of Le Mans in partnership with race organizers …
Juniper Research: esports to become $3.5bn business
Firm projects roughly 70 per cent growth over next four years
Drone Racing League sees run of growth by pushing boundaries
The Drone Racing League has experienced a run of new business activity and audience development by leaning squarely into emerging trends such as legal sports wagering, 5G and blockchain technology, cryptocurrency, the metaverse, and STEM education. US Editor Eric Fisher reports.
Kinnings: European Tour chose PGA Tour alliance over private equity proposals
The European Tour group examined a range of private equity proposals before opting to enter into a strategic alliance with the PGA Tour, according to deputy CEO Guy Kinnings. SportBusiness speaks to him about the organisation's latest set of accounts which show the financial impact of the deal.
Ken Solomon on establishing an international profile for the Tennis Channel
In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Ken Solomon, Tennis Channel president. Fisher and Russo also discuss The New York Times Company’s $550m (€486.9m) deal to acquire sports media outlet of The Athletic, Fanatics’ market-shifting, $500m purchase of the sports and entertainment assets of The Topps Co., and the National Football League’s deliberations around the forthcoming Super Bowl LVI in California amid the ongoing Covid-19 pandemic.
The Sports Images of 2021
From our partner Getty Images, we present a selection of the best sporting photography of the past year, with commentary from Getty's Global Senior Director of Sports Photography Paul Gilham.