Formula One Group

Formula 1 is lining up a new airline sponsor after renewal discussions with Dubai-based carrier Emirates broke down over the asking price, SportBusiness can exclusively reveal

Formula One’s success in growing audiences in the US and engaging younger fans through its esports initiatives has enabled the McLaren team to increase its sponsorship “rate card” by 25-50 per cent, accor…

Keith Bruce, president of Quint International, the operator of the Formula 1 Experiences hospitality programme, believes the motorsport will generate record hospitality revenues during its 2022 season thanks to the addition of new races, a pent-up demand for live events, and the marketing impact of the Netflix Drive to Survive series.
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New sponsorship deals with Salesforce, MSC Cruises, Lenovo and AlphaTauri have led to a significant increase in central commercial revenues for Formula 1. Matthew Williams reports on the values of the deals and how the brands plan to activate their rights.
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Lizzie Isherwood, senior account director, communications, at CSM Sport & Entertainment, explains Formula 1's increasing prominence in the US and the opportunity for tech-focused brands to enter the sport.

The Memento Group (TMG), the global distributor of officially licensed UFC memorabilia, is planning to create a new production and distribution centre in the USA following its global licensing deal with…

Formula One Group, operator of the Formula 1 motor racing championship, has turned a $444m (€396.9m) loss into a $40m profit on the back of recovery during the Covid-19 pandemic.

With the first-ever Saudi Arabian Grand Prix taking place this weekend, SportBusiness speaks with Charlie Beauchamp and Chris Long of CSM Sports and Entertainment, who are acting in advisory capacity for the race. They talk about the Kingdom's commercial goals and what will be needed to make the event a success. Adam Nelson reports.
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Formula 1 has announced a multi-year extension to its deal with specialist hospitality provider QuintEvents to continue to deliver its F1 Experiences travel, ticket and hospitality package programme

Netflix would consider the acquisition of live broadcast rights to motor racing’s Formula 1, according to Reed Hastings, the streaming service’s co-chief executive, who was speaking to Der Spiegel in …

Pay-television broadcaster Canal Plus has retained its grip on rights to Formula 1 motor racing in France until 2024

Veteran Formula One race promoter Richard Cregan has been appointed chief executive of the inaugural Miami Grand Prix

Formula 1 has signed up water treatment supplier BWT as title sponsor of its two upcoming grand prix events in Austria

The expectation that Nordic Entertainment (Nent) Group will enter the Dutch market continues to gather pace as pay-television broadcaster Ziggo Sport confirmed its loss of Formula One rights in the Netherlands…

Formula 1 has shown signs of emerging from the Covid-19 crisis after reporting revenues of $180m (€148.4

German free-to-air commercial broadcaster RTL will broadcast four Formula 1 races in 2021 following a reported sublicensing agreement with pay-television broadcaster Sky Deutschland

Formula 1 has agreed a ‘long-term’ deal with Getty Images to become the Official Photographic Agency for the motorsport series.