Formula One Group

Formula 1 has confirmed online betting brand PokerStars as its exclusive Europe-facing betting sponsor in a deal brokered by the motorsport’s global data and betting sponsorship rights partner Interregional S…

When Formula 1 looked to restart its 2020 calendar following a Covid-enforced hiatus it wanted to provide more predictability to the exposure it could guarantee for sponsors. SportBusiness examines how the motorsport developed a machine learning tool for the task.

Formula 1 has announced a multi-year extension to its e-commerce and manufacturing deal with licensed sports merchandise operator Fanatics

Peter Angell, the former director of production for Infront-owned Host Broadcast Services (HBS) and Murray Barnett, the former director of sponsorship and commercial partnerships at Formula 1, have formed…

Formula 1 has had to make further changes to its 2021 calendar as a consequence of the Covid-19 pandemic, cancelling this year’s Turkish Grand Prix and adding a second race in Austria.

Formula 1 has signed up finance and human resources company Workday as a regional sponsor

Formula 1 will officially have two races in the United States from 2022 with the long-awaited Miami Grand Prix added to the calendar in a 10-year deal

Formula 1 has added communications platform Zoom to its portfolio as a second-tier Official Partner in a multi-year contract

Formula 1 has added to the supplier tier of its sponsorship portfolio by signing up Drive Coffee as its Official Coffee Provider

Getty Images has formalised its relationship with Formula 1, becoming the Official Photographic Agency of the motorsport. Adam Crothers, head of digital media rights at F1, explains how the deal will help it to improve the sport’s photographic distribution

Formula One Group has added a year to its sponsorship agreement with tyre manufacturer Pirelli

The Formula One Grand Prix in Azerbaijan will go ahead this year without spectators, after being cancelled due to Covid-19 last year

Motor racing's Formula One has signed up sparkling wine brand Ferrari Trento to its sponsorship portfolio

Formula 1 suffered a record loss of $386m (€319m) in 2020 in a season heavily disrupted by the Covid-19 pandemic.

Formula 1 team Aston Martin has added alcohol-free beer brand Peroni Libera 0.0% as a sponsor ahead of its return to the sport

Formula One yesterday published a provisional calendar for its 2021 season, with a record-high 23 races. One race remains to be confirmed, in April

Vietnam's first Formula One Grand Prix, which was due to take place in 2021 after being postponed this year because of the pandemic, has been removed from the motor-racing series' calendar