EXCLUSIVE: F1 renegotiates ISG betting deal and agrees Supponor virtual advertising tie-up

The start of the 2023 Bahrain Grand Prix. (Photo by Eric Alonso/Getty Images).
The start of the 2023 Bahrain Grand Prix. (Photo by Eric Alonso/Getty Images).

Formula One has renegotiated its global agreement with the Interregional Sports Group (ISG) covering the marketing of its betting sponsorship rights using virtual advertising technology so that the deal now only covers the Asia region.

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