McLaren
Features
McLaren’s new commercial chief Mark Waller is bringing lessons from American sport
Mark Waller joined McLaren Racing in May from the NFL, becoming the British motorsport team's managing director of sales and marketing. He's relishing his new role, and sees opportunities to drive the business forward in adding consumer-facing sponsors, creating more digital content, and expanding the team's already impressive esports programme.
McLaren F1 teams up with Klipsch
Formula One motor-racing team McLaren has signed a multi-year sponsorship deal with audio products manufacturer Klipsch
McLaren and Petrobras terminate deal after Bolsonaro objection
Formula One team McLaren has agreed by mutual consent to terminate its technical and sponsorship deal with Brazilian Oil company Petrobras
Bolsonaro determined to axe Petrobras deal with McLaren F1
Brazilian president Jair Bolsonaro has tweeted his determination to terminate the partnership between national oil company Petrobras and the McLaren F1 team
McLaren’s new marketing chief targets more consumer-facing brands and behind-the-scenes content
McLaren Racing’s new managing director of sales and marketing Mark Waller is promising more consumer-facing brand partnerships and a “much more aggressive” approach to digital and social media from the m…