Formula 1

Motorsport
Licensing & Merchandising

Formula 1 has announced a multi-year extension to its e-commerce and manufacturing deal with licensed sports merchandise operator Fanatics
Motor Racing
Sponsorship & Marketing

McLaren Racing, which operates teams in the Formula 1 and IndyCar motor-racing championships, will launch a non-fungible token (NFT) platform through a deal with blockchain network Tezos
Football
Sponsorship & Marketing

Interregional Sports Group has strengthened its position in the European football rights market by agreeing a deal to acquire sports sponsorship agency Samson Sport Consultancy
Motorsport
Events

This year's Singapore Formula One Grand Prix has been cancelled due to Covid-19-related safety and logistics concerns
Motorsport
Governance

Graham Stoker, deputy president for sport at the International Automobile Federation (FIA), has announced his candidacy to succeed Jean Todt as president of the motorsport governing body
Motorsport
Events

Formula 1 has had to make further changes to its 2021 calendar as a consequence of the Covid-19 pandemic, cancelling this year’s Turkish Grand Prix and adding a second race in Austria.
Motorsport
Finance & Law

Formula 1 team Mercedes-AMG Petronas has pointed to the diversity of its income streams as it posted relatively minor reductions in revenue and profit for the 2020 financial year during Covid-19
Motorsport
Finance & Law

Formula 1 has shown signs of emerging from the Covid-19 crisis after reporting revenues of $180m (€148.4
Motorsport
Sponsorship & Marketing

Formula 1 has signed up finance and human resources company Workday as a regional sponsor
Motorsport
Media

Pan-regional broadcasting group Nordic Entertainment (Nent) Group has added Formula 1 rights from 2023 to its burgeoning portfolio in Poland
Motorsport
Sponsorship & Marketing

Luxury watch brand TAG Heuer has extended its sponsorship of the Red Bull Racing Honda Formula 1 team until 2024
Motorsport
Sponsorship & Marketing

The Red Bull Racing Honda Formula 1 team has secured a "hugely significant partnership" with US-based software brand Oracle Cloud Infrastructure
Motorsport
Sponsorship & Marketing

Formula 1 has added to the supplier tier of its sponsorship portfolio by signing up Drive Coffee as its Official Coffee Provider
Motor Racing
Sponsorship & Marketing

Formula 1 team Red Bull Racing has added to its sponsorship portfolio ahead of the 2021 season by agreeing a one-year deal with US retail corporation Walmart
Motorsport
Fan Engagement

Getty Images has formalised its relationship with Formula 1, becoming the Official Photographic Agency of the motorsport. Adam Crothers, head of digital media rights at F1, explains how the deal will help it to improve the sport’s photographic distribution
Motorsport
Sponsorship & Marketing

Formula 1 team Williams Racing has signed up automation solutions specialist B&R Industrial Automation to its sponsorship portfolio
Motorsport
Sponsorship & Marketing

Formula One Group has added a year to its sponsorship agreement with tyre manufacturer Pirelli