Formula 1
Sky Deutschland lifts paywall for two F1 races
Sky Deutschland has announced it will simulcast live coverage of two Formula One races on its YouTube channel as the pay-television broadcaster seeks to honour its free-to-watch obligations in the absence…
Spanish watchdog opens case against Telefónica over DAZN F1 deal
Telecoms operator Telefónica is facing fresh action from Spain’s competition watchdog, the Comisión Nacional de los Mercados y la Competencia (CNMC), over its sublicensing deal with OTT subscription bro…
Paramount+ becomes Formula 1 Official Partner
Video-on-demand subscription service Paramount+ has agreed a multi-year deal to become an Official Partner of Formula 1
Williams hires UFC’s Asencio as chief revenue officer
Formula 1 team Williams Racing has hired Ultimate Fighting Championship (UFC) executive Paul Asencio to lead its commercial and marketing operations as chief revenue officer
ROKiT launches fresh legal claim in Williams sponsorship battle
The ROKiT conglomerate has launched a fresh legal claim against Williams Racing, claiming compensation in excess of $149.5m (€137.2
McLaren expands OKX sponsorship deal
McLaren Racing has expanded its sponsorship deal with cryptocurrency exchange OKX, with the brand securing an increased presence on its Formula 1 MCL60 team car
Kraken signs major Williams Racing sponsorship
Williams Racing has named cryptocurrency platform Kraken as the Formula One team’s first-ever ‘Official Crypto and Web3 Partner’.
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McLaren F1 lands latest US sponsor with Workday deal
McLaren Racing has announced its latest sponsorship agreement with a US-based firm, striking a deal with financial management company Workday
EXCLUSIVE: Formula 1 poised to announce Heineken sponsorship renewal
Formula 1 is poised to announce a multi-year renewal of its Global Partner agreement with Heineken
EXCLUSIVE: F1 renegotiates ISG betting deal and agrees Supponor virtual advertising tie-up
Formula One has renegotiated its global agreement with the Interregional Sports Group (ISG) covering the marketing of its betting sponsorship rights using virtual advertising technology so that the deal…
StarHub continues F1 coverage through beIN carriage
Singaporean telecoms operator StarHub will continue to carry pay-television broadcaster beIN Sports’ coverage of the Formula 1 motor racing championship.
Gaming company VGW joins Ferrari F1’s sponsorship front row
The Ferrari Formula 1 team has signed a major multi-year sponsorship agreement with Virtual Gaming Worlds (VGW), a global technology company that specialises in the creation of online social games
Formula 1 returns to IMG’s Sport 24 in three-year deal
The IMG agency has secured Formula One in-ship and in-flight media rights to showcase on its Sport 24 and Sport 24 Extra channels over the next three seasons
Qatar Airways finalises multi-year F1 sponsorship
Qatar Airways has announced a multi-year sponsorship deal with Formula 1 that sees it become the 'Global Airline Partner' of the motorsport series
Heineken furthers F1 presence with Red Bull Racing and Verstappen tie-up
Red Bull Racing has added beer brand Heineken to its sponsorship portfolio in a global deal that focuses on alcohol-free brand Heineken 0
Formula 1 launches premium F1 TV Pro in India
Formula 1 has moved to address the lack of a broadcast deal in India by launching the premium version of its in-house streaming service, F1 TV Pro
DAZN retains F1 rights in Japan to 2025
DAZN has kept hold of Formula 1 rights in one of its core markets, retaining the property in Japan until 2025.