Formula 1

Motorsport
Events

Keith Bruce, president of Quint International, the operator of the Formula 1 Experiences hospitality programme, believes the motorsport will generate record hospitality revenues during its 2022 season thanks to the addition of new races, a pent-up demand for live events, and the marketing impact of the Netflix Drive to Survive series.
Premium
Motorsport
Sponsorship & Marketing

Haas Formula 1 has told former title sponsor Uralkali that it will not refund the €12m ($13m) paid by the Russian fertiliser company before Haas terminated the contract in response to Russia’s invasion of …
Motorsport
Attendance

Total attendance at last week's Formula One Grand Prix in Melbourne was 419,114 over four days, according to organiser the Australian Grand Prix Corporation
Motorsport
Sponsorship & Marketing

New sponsorship deals with Salesforce, MSC Cruises, Lenovo and AlphaTauri have led to a significant increase in central commercial revenues for Formula 1. Matthew Williams reports on the values of the deals and how the brands plan to activate their rights.
Premium
Motorsport
Fan Engagement

Formula One chief executive Stefano Domenicali has said today's drivers must also be great communicators, if the sport is to continue to grow and reach new audiences
Motorsport
Events

Australian Grand Prix chief executive Andrew Westacott tells SportBusiness about the changes afoot as the Melbourne race returns after the pandemiic.
Premium
Motorsport
Fan Engagement

Lizzie Isherwood, senior account director, communications, at CSM Sport & Entertainment, explains Formula 1's increasing prominence in the US and the opportunity for tech-focused brands to enter the sport.
Motorsport
Events

Formula One chief executive and president Stefano Domenicali has suggested new grands prix in Africa and Las Vegas are under consideration as the motor racing series assesses further expansion of its annual…
Motorsport
Media

Australian pay-television broadcaster Foxtel has renewed its exclusive rights for Formula One motor racing in a multi-year deal starting in 2023
Motorsport
Media

Videoland, the pay-television broadcaster in Taiwan, has secured rights to the Formula One World Championship in an agreement with the Reddentes Sports agency
Motorsport
Sponsorship & Marketing

The Alfa Romeo Formula 1 team has signed up cryptocurrency lending platform Vauld as a sponsor
Motorsport
Sponsorship & Marketing

Formula 1 has signed up technology company Lenovo to its portfolio of central sponsors. The multi-year deal makes Lenovo an Official Partner of Formula 1 ahead of its 2022 season
Formula 1
Media

Greece’s Cosmote TV has renewed rights to the Formula One World Championship in a sublicensing deal with public-service broadcaster ERT covering the 2022 season, which starts on March 18.
Motorsport
Media

Singapore telco StarHub has acquired non-exclusive media rights covering the 2022 Formula One season. StarHub will show all races this season live on its linear channels and streaming platform
Motorsport
Sponsorship & Marketing

Formula 1 team Haas has terminated its title sponsorship deal with Russian potash fertiliser producer and exporter Uralkali amid the ongoing conflict in Ukraine
Motorsport
Sponsorship & Marketing

Swiss watch brand IWC Schaffhausen has expanded its sponsorship of the Mercedes-AMG Petronas F1 team in a multi-year extension
Motorsport
Sponsorship & Marketing

Formula 1 motor racing team McLaren has terminated its commercial agreement with Turkish cryptocurrency exchange Bitci. McLaren initially partnered with Bitci