Formula 1

Keith Bruce, president of Quint International, the operator of the Formula 1 Experiences hospitality programme, believes the motorsport will generate record hospitality revenues during its 2022 season thanks to the addition of new races, a pent-up demand for live events, and the marketing impact of the Netflix Drive to Survive series.
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Haas Formula 1 has told former title sponsor Uralkali that it will not refund the €12m ($13m) paid by the Russian fertiliser company before Haas terminated the contract in response to Russia’s invasion of …

Total attendance at last week's Formula One Grand Prix in Melbourne was 419,114 over four days, according to organiser the Australian Grand Prix Corporation

New sponsorship deals with Salesforce, MSC Cruises, Lenovo and AlphaTauri have led to a significant increase in central commercial revenues for Formula 1. Matthew Williams reports on the values of the deals and how the brands plan to activate their rights.
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Formula One chief executive Stefano Domenicali has said today's drivers must also be great communicators, if the sport is to continue to grow and reach new audiences

Australian Grand Prix chief executive Andrew Westacott tells SportBusiness about the changes afoot as the Melbourne race returns after the pandemiic.
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Lizzie Isherwood, senior account director, communications, at CSM Sport & Entertainment, explains Formula 1's increasing prominence in the US and the opportunity for tech-focused brands to enter the sport.

Formula One chief executive and president Stefano Domenicali has suggested new grands prix in Africa and Las Vegas are under consideration as the motor racing series assesses further expansion of its annual…

Australian pay-television broadcaster Foxtel has renewed its exclusive rights for Formula One motor racing in a multi-year deal starting in 2023

Videoland, the pay-television broadcaster in Taiwan, has secured rights to the Formula One World Championship in an agreement with the Reddentes Sports agency

The Alfa Romeo Formula 1 team has signed up cryptocurrency lending platform Vauld as a sponsor

Formula 1 has signed up technology company Lenovo to its portfolio of central sponsors. The multi-year deal makes Lenovo an Official Partner of Formula 1 ahead of its 2022 season

Greece’s Cosmote TV has renewed rights to the Formula One World Championship in a sublicensing deal with public-service broadcaster ERT covering the 2022 season, which starts on March 18.

Singapore telco StarHub has acquired non-exclusive media rights covering the 2022 Formula One season. StarHub will show all races this season live on its linear channels and streaming platform

Formula 1 team Haas has terminated its title sponsorship deal with Russian potash fertiliser producer and exporter Uralkali amid the ongoing conflict in Ukraine

Swiss watch brand IWC Schaffhausen has expanded its sponsorship of the Mercedes-AMG Petronas F1 team in a multi-year extension

Formula 1 motor racing team McLaren has terminated its commercial agreement with Turkish cryptocurrency exchange Bitci. McLaren initially partnered with Bitci