Formula 1
Dell extends with McLaren F1, Medallia and EasyPost make sponsorship debuts
Technology company Dell Technologies has signed a multi-year extension to its sponsorship deal with McLaren Racing, an association which began in 2018
China ‘not on 2022 Formula 1 calendar’
The Chinese Grand Prix will be absent from the Formula 1 calendar for the third year in a row in 2022, according to news agency Reuters
Singtel picks up Formula 1 rights
Telco Singtel has acquired rights in Singapore for Formula 1, previously held by pan-regional sports broadcaster Fox Sports Asia, which shut down on October 1
Netflix ‘would consider’ F1 rights despite ‘keeping its hands off live sports’
Netflix would consider the acquisition of live broadcast rights to motor racing’s Formula 1, according to Reed Hastings, the streaming service’s co-chief executive, who was speaking to Der Spiegel in …
Canal Plus retains F1 rights in France, extends MotoGP and WRC deals
Pay-television broadcaster Canal Plus has retained its grip on rights to Formula 1 motor racing in France until 2024
Cregan to head F1 Miami Grand Prix leadership team
Veteran Formula One race promoter Richard Cregan has been appointed chief executive of the inaugural Miami Grand Prix
Eclat, Aser, beIN and others bid to fill Fox Sports Asia gap
Sports rights formerly held by Fox Sports Asia, which is shutting down next month, have attracted bids from several companies interested in taking over the Disney-owned pay-television platform's position…
Formula 1 hospitality director Beavan to step down
Formula 1 has announced that its global director of hospitality and experiences, Kate Beavan will step down from her role at the end of August 2021
Inaugural Miami Grand Prix scheduled for May 2022
Formula 1 has revealed that the inaugural Miami Grand Prix will take place in May 2022 and that ticket demand is already high for the event
PokerStars named as F1’s Europe-facing betting sponsor until 2023
Formula 1 has confirmed online betting brand PokerStars as its exclusive Europe-facing betting sponsor in a deal brokered by the motorsport’s global data and betting sponsorship rights partner Interregional S…
Australian F1 Grand Prix, MotoGP cancelled
Formula 1's Australian Grand Prix has been cancelled for the second season in a row due to the Covid-19 pandemic
British Grand Prix set for capacity crowd as Turkey returns to F1 calendar
This year’s British Grand Prix will go ahead at full capacity next month after the race was added to the UK government’s Events Research Programme, while Formula 1 has also announced that Turkey will ret…
How F1 is using AI to plan trackside sponsorship inventory
When Formula 1 looked to restart its 2020 calendar following a Covid-enforced hiatus it wanted to provide more predictability to the exposure it could guarantee for sponsors. SportBusiness examines how the motorsport developed a machine learning tool for the task.
F1 extends Fanatics merchandising deal following strong 2020 sales
Formula 1 has announced a multi-year extension to its e-commerce and manufacturing deal with licensed sports merchandise operator Fanatics
McLaren enters NFT space with Tezos
McLaren Racing, which operates teams in the Formula 1 and IndyCar motor-racing championships, will launch a non-fungible token (NFT) platform through a deal with blockchain network Tezos
BWT expands F1 presence with title sponsorship of upcoming Austrian GPs
Formula 1 has signed up water treatment supplier BWT as title sponsor of its two upcoming grand prix events in Austria
ISG strengthens position in European football with Samson acquisition
Interregional Sports Group has strengthened its position in the European football rights market by agreeing a deal to acquire sports sponsorship agency Samson Sport Consultancy