Formula 1

Motorsport
Media

Sky Deutschland has announced it will simulcast live coverage of two Formula One races on its YouTube channel as the pay-television broadcaster seeks to honour its free-to-watch obligations in the absence…
Motorsport
Media

Telecoms operator Telefónica is facing fresh action from Spain’s competition watchdog, the Comisión Nacional de los Mercados y la Competencia (CNMC), over its sublicensing deal with OTT subscription bro…
Motorsport
Sponsorship & Marketing

Video-on-demand subscription service Paramount+ has agreed a multi-year deal to become an Official Partner of Formula 1
Motorsport
Industry Moves

Formula 1 team Williams Racing has hired Ultimate Fighting Championship (UFC) executive Paul Asencio to lead its commercial and marketing operations as chief revenue officer
Motorsport
Sponsorship & Marketing

The ROKiT conglomerate has launched a fresh legal claim against Williams Racing, claiming compensation in excess of $149.5m (€137.2
Motorsport
Sponsorship & Marketing

McLaren Racing has expanded its sponsorship deal with cryptocurrency exchange OKX, with the brand securing an increased presence on its Formula 1 MCL60 team car
Motorsport
Sponsorship & Marketing

Williams Racing has named cryptocurrency platform Kraken as the Formula One team’s first-ever ‘Official Crypto and Web3 Partner’. T
Motorsport
Sponsorship & Marketing

McLaren Racing has announced its latest sponsorship agreement with a US-based firm, striking a deal with financial management company Workday
Motorsport
Sponsorship & Marketing

Formula 1 is poised to announce a multi-year renewal of its Global Partner agreement with Heineken
Motorsport
Sponsorship & Marketing

Formula One has renegotiated its global agreement with the Interregional Sports Group (ISG) covering the marketing of its betting sponsorship rights using virtual advertising technology so that the deal…
Motorsport
Media

Singaporean telecoms operator StarHub will continue to carry pay-television broadcaster beIN Sports’ coverage of the Formula 1 motor racing championship.
Motorsport
Sponsorship & Marketing

The Ferrari Formula 1 team has signed a major multi-year sponsorship agreement with Virtual Gaming Worlds (VGW), a global technology company that specialises in the creation of online social games
Motorsport
Media

The IMG agency has secured Formula One in-ship and in-flight media rights to showcase on its Sport 24 and Sport 24 Extra channels over the next three seasons
Motorsport
Sponsorship & Marketing

Qatar Airways has announced a multi-year sponsorship deal with Formula 1 that sees it become the 'Global Airline Partner' of the motorsport series
Motorsport
Sponsorship & Marketing

Red Bull Racing has added beer brand Heineken to its sponsorship portfolio in a global deal that focuses on alcohol-free brand Heineken 0
Motorsport
Media

Formula 1 has moved to address the lack of a broadcast deal in India by launching the premium version of its in-house streaming service, F1 TV Pro
Motorsport
Media

DAZN has kept hold of Formula 1 rights in one of its core markets, retaining the property in Japan until 2025.