Formula 1
Features
Williams Racing commercial director on reshaping motorsport’s sponsorship model
Tim Hunt, commercial and marketing director at Williams, wants sponsorship platform to focus on “the USPs of being an F1 team”
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Sepang International Circuit’s new CEO on his baptism of fire during the pandemic
SportBusiness speaks to Azhan Shafriman Hanif, Sepang International Circuit’s newly-appointed chief executive about his plans to overcome the current economic uncertainties created by the Covid-19 pandemic.
Ex-Heineken exec Pincus takes F1 commercial reins with clear remit to add new global partners
Formula 1 has spent the past few years in existential self-examination
Canal Plus to retain free-to-air F1, reports French subscriber jump in 2020
Pay-television broadcaster Canal Plus is set to showcase free-to-air coverage of four Formula 1 races itself instead of selling on the rights
DAZN signs up Tsunoda and Scuderia AlphaTauri in Japanese F1 push
DAZN has signed up Japanese Formula 1 driver Yuki Tsunoda as a brand ambassador to promote the OTT subscription platform in Japan
Volkswagen, Porsche considering move to ‘more sustainable F1’
German automotive giant Volkswagen Group and its subsidiary Porsche are considering joining Formula 1 if the next engine rule changes endorse the use of sustainable fuels, according to a BBC report
F1 swaps champagne for sparkling wine with Ferrari Trento deal
Motor racing's Formula One has signed up sparkling wine brand Ferrari Trento to its sponsorship portfolio