Formula 1

Motorsport
Sponsorship & Marketing

Manchester-based e-commerce and consumer goods company THG has appointed the Right Formula agency to activate its new sponsorship agreement with the Williams Formula 1 team.
Motorsport
Sponsorship & Marketing

Formula 1 will generate $445m (€410.1m/£358.1m) in central sponsorship income this year, an increase of 18.9 per cent on the $374m it generated in 2022.
Motorsport
Media

Formula 1 action will return to the schedules of Nova Sport in the Czech Republic and Slovakia next season after the pay-television broadcaster finalised an exclusive deal
Motorsport
Media

F1 TV Pro, the premium version of Formula 1 motor racing's in-house streaming service, is to be made available to customers of Viaplay Group in the Netherlands from next year
Motorsport
Sponsorship & Marketing

German motor oil manufacturer Liqui Moly has extended its central sponsorship deal with Formula One – the pinnacle of the brand’s sponsorship activities across multiple sports.
Motorsport
Media

Channel 4 has extended its Formula 1 sublicensing agreement with pay-television operator Sky for a further three years, granting the UK free-to-air broadcaster live rights to the British Grand Prix and…
Motorsport
Finance & Law

A consortium consisting of Otro Capital, RedBird Capital Partners and Maximum Effort Investments has invested €200m ($217.8m) to acquire a 24-per-cent equity stake in Formula 1 team Alpine Racing.
Motorsport
Media

Sky Deutschland has announced it will simulcast live coverage of two Formula One races on its YouTube channel as the pay-television broadcaster seeks to honour its free-to-watch obligations in the absence…
Motorsport
Media

Telecoms operator Telefónica is facing fresh action from Spain’s competition watchdog, the Comisión Nacional de los Mercados y la Competencia (CNMC), over its sublicensing deal with OTT subscription bro…
Motorsport
Sponsorship & Marketing

Video-on-demand subscription service Paramount+ has agreed a multi-year deal to become an Official Partner of Formula 1
Motorsport
Industry Moves

Formula 1 team Williams Racing has hired Ultimate Fighting Championship (UFC) executive Paul Asencio to lead its commercial and marketing operations as chief revenue officer
Motorsport
Sponsorship & Marketing

The ROKiT conglomerate has launched a fresh legal claim against Williams Racing, claiming compensation in excess of $149.5m (€137.2
Motorsport
Sponsorship & Marketing

McLaren Racing has expanded its sponsorship deal with cryptocurrency exchange OKX, with the brand securing an increased presence on its Formula 1 MCL60 team car
Motorsport
Sponsorship & Marketing

Williams Racing has named cryptocurrency platform Kraken as the Formula One team’s first-ever ‘Official Crypto and Web3 Partner’. T
Motorsport
Sponsorship & Marketing

McLaren Racing has announced its latest sponsorship agreement with a US-based firm, striking a deal with financial management company Workday
Motorsport
Sponsorship & Marketing

Formula 1 is poised to announce a multi-year renewal of its Global Partner agreement with Heineken
Motorsport
Sponsorship & Marketing

Formula One has renegotiated its global agreement with the Interregional Sports Group (ISG) covering the marketing of its betting sponsorship rights using virtual advertising technology so that the deal…
Motorsport
Media

Singaporean telecoms operator StarHub will continue to carry pay-television broadcaster beIN Sports’ coverage of the Formula 1 motor racing championship.